Leveraging Thought Leadership
677 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 23 ratingsWelcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
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Episodes
Purpose Driven Thought Leadership | Gene Rice | 420
August 18, 2022 03:00 - 23 minutes - 32.6 MBDid you know that more than 50% of executives struggle to feel satisfied with their work? It's important to have a sense of purpose around your job; the feeling that you've contributed, that you're respected, and that your work matters. Today, I'm speaking with Gene Rice, the Founder and CEO of Rice Cohen International, which provides executive search and consulting services to a premier list of global clients across the Learning & Development, Ed Tech, and Management Consulting fiel...
Evolution Through Forced Innovation | Mitch Joel | 419
August 14, 2022 03:00 - 26 minutes - 37 MBHow does a public speaker deliver a message without a stage? Speaking events screeched to a halt when the pandemic put an indefinite stop to in person events. To find out how speakers moved forward, we’ve invited Mitch Joel , the Co-Founder of ThinkersOne to chat with us about the future of the speaking industry. Mitch is a visionary, digital expert, community leader, and author of Six Pixels of Separation. Mitch shares how a speaker must split their attention when doing a virtual e...
Creating Happiness with Thought Leadership | Monique Rhodes | 418
August 11, 2022 03:00 - 18 minutes - 26 MBIs happiness something that comes naturally to some people? Can it be measured and taught? In order to answer these questions I’ve invited the Happiness Strategies Monique Rhodes to join me. Monique is the CEO of One People Productions and her mission in life is to lead you toward a lifetime of happiness. To accomplish that, she combines teachings with powerful, habit-changing exercises. Monique wasn’t always a happiness expert. Growing up in New Zealand, she was the victim of abuse as...
Demonstrating Expertise in Thought Leadership | Louis Montgomery | 417
August 07, 2022 03:00 - 32 minutes - 44 MBHow do you best showcase your organization's depth of expertise? Have you ever thought about the way thought leadership intersects with the executive search? Many organizations encourage broad diversity, and during executive search periods, they want to showcase and bolster that practice. But how do you demonstrate it to your target audience? Today, I’ve invited Louis Montgomery Jr., Partner, Practice Leader Human Resources and Diversity Officers at JM Search, a firm that (through rigo...
Accelerating Marketing Strategy with Thought Leadership | Denise Broady | 416
August 04, 2022 03:00 - 17 minutes - 24.4 MBHow do you help a client integrate research into their thought leadership, and what are the benefits? Enterprise software can be a complicated story to tell. To explore ways to humanize a complex brand or product, I've invited Denise Broady to share her expertise in research, thought leadership, and consulting. Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and da...
Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt | 415
July 31, 2022 03:00 - 26 minutes - 35.9 MBWhen it comes to thought leadership, every corporation needs people that are building new ideas, sharing new insights - in essence, creating new maps to move things forward! But it's not just about the "map makers." It's also about the "expedition leaders," people who can share those ideas and insights, and bring others onboard - even if they didn't create the maps themselves. To discuss "map makers" and "expedition leaders," and really delve into the most effective ways to invite y...
Building Connections and Communities Online | James Kerr and Nadia Bilchik | 414
July 28, 2022 03:00 - 30 minutes - 42.4 MBHow many new skills did you learn during the pandemic? The lack of face-to-face meetings required everyone to adapt, and for many, that included the ability to build connections and community online. To discuss the skills and adaptations we all needed to update our lives to fit the new modality, I’ve invited two good friends to join me in a chat. Nadia Bilchik is the President of Greater Impact Communications. She's a speaker, trainer, and author of Own Your Network: Expert Netwo...
The Link Between Thought Leadership and Entrepreneurs | Mary Cronin | 413
July 24, 2022 03:00 - 31 minutes - 43.6 MBWhat is the relationship between thought leadership and entrepreneurship? Both are forward-thinking problem solvers who know that passion and vision can take you far! To dig deeper into the ways these two paths intersect, we sit down with Mary Cronin, a research professor at Boston College. She's also the Founder and President of 4Q Catalyst LLC, a business advisory firm that provides strategy consulting, market analysis, and leadership development services. We start our convers...
The Innovator’s Journey to Thought Leadership | Karen Hold | 412
July 21, 2022 03:00 - 19 minutes - 26.3 MBWhat does it take to become a game-changer in your industry? We are constantly bombarded with products and brands seeking our attention and money. How can thought leadership help your brand stand out? Today, we are joined by Karen Hold, the founder of Experience Labs and co-author of Experiencing Design: The Innovator's Journey. Karen’s mission is to build creative capacity in individuals, organizations, and cities, using the language of design thinking. The trick is to turn abstract t...
Bridging the Gap between Subject Matter Expert and Non-Technical Audience | Amelia Ross | 411
July 17, 2022 03:00 - 36 minutes - 49.8 MBYour org's thought leadership illuminates a highly technical field. So how do you make it accessible to a broad audience? In technical fields like A.I., it can be hard to clearly communicate your organizational insights in a manner that your audience can grasp. In order to make technical insights accessible, you have to get out of your bubble and into the mindset of your audience! Our guest today is Amelia Ross, Director of Content Strategy at Primer AI, a company dedicated to help...
The Compelling Vision of an Entrepreneur | Jay Steinfeld | 410
July 14, 2022 03:00 - 19 minutes - 26.5 MBWhat does a successful entrepreneur do for their second act? Most entrepreneurs work hard to create a prosperous business, perhaps even with the intent of selling it and making an exit. For those who succeed, the next question is — now, what? Do you start a new business and begin the cycle again? And how do you give back to those who helped you reach success? Today, I sit down with Jay Steinfeld, a world-renowned entrepreneur and early ecommerce adopter who took his small blinds busine...
Improving your Keynote Speaking | David Burkus & Stephen Shapiro | 409
July 10, 2022 03:00 - 31 minutes - 43 MBA single keynote won't incite change, but it can start the ball rolling. Companies are starting to demand programs that take a keynote's lessons deeper, investing resources in building long term relationships with thought leadership. To discuss the way keynote speaking has changed since the onset of COVID-19, I’ve invited two of the best speakers in the business to share their insights and talk about how they've navigated this new era of thought leadership speaking. David Burkus is a ...
Experimentation with Platform and Content | Kevin Eikenberry | 408
July 07, 2022 03:00 - 21 minutes - 29.2 MBWhile many things in Thought Leadership have changed over the years, one constant is the appreciation of a great subject matter expert. But how do we find those experts? To examine modern methods of developing a reputation and gaining the trust of your audience, we’ve invited Kevin Eikenberry, Chief Potential Officer at The Kevin Eikenberry Group, a leadership and learning consulting company. He's also the best-selling author of Remarkable Leadership: Unleashing Your Leadership Potential ...
Thought Leadership in Local Communities | Andrew Button | 407
July 03, 2022 03:00 - 29 minutes - 40.5 MBIn rural communities, there are many would-be entrepreneurs with big ideas. Can you imagine how much change for good would happen if every entrepreneur could bring their dreams to life? In order to better understand the role thought leadership can play in reaching entrepreneurs, we're sitting down with Andrew Button, Founder and CEO of Mashup Labs. He's helping rural entrepreneurs grow their ideas, their businesses, and their communities. Today, we're talking about thought leadersh...
Making Impact on Your Business with a Book | Tamsen Webster | 406
June 30, 2022 03:00 - 22 minutes - 30.9 MBYou've got big ideas that you know could help people. But it's hard to articulate that insight as an actionable plan for business partners, clients, and investors. So, how do you move forward? Today, we’re sitting down with Tamsen Webster, a TedX speaker and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible. In her insightful text, Tamsen codifies her method, and helps others find the throughline that connects an idea to the hearts and minds of the audience....
Communication and the Relationship to Taking Ideas to Scale | Richard Newman | 405
June 26, 2022 14:25 - 33 minutes - 46.6 MBImagine being 18, and standing on the doorstep of a monastery in the Himalayas, believing you are there to help the monks speak better English — to find out they do not speak any English at all. Could you teach the language, using only body language and tone of voice? This is the actual story of our guest Richard Newman, and the beginning of his fascinating journey into the lessons of non-verbal communication. Richard is the CEO and Founder of UK Body Talk, the global leader in evidence-b...
Keynote Speaking Live and Virtually | Waldo Waldman and Freddie Ravel | 404
June 23, 2022 03:00 - 32 minutes - 44.9 MBAn interview with Waldo Waldman & Freddie Ravel that originally aired on November 3rd, 2021, as part of Leveraging Thought Leadership Live on LinkedIn. In March of 2020, the keynote speaking business came to a grinding halt. Before Covid-19, many speakers were predicting a record-breaking year for events and conventions. During the pandemic's height, speakers and live workshops went on hiatus, hoping the shutdown wouldn’t last long. But a few visionaries forged new ways forward, usi...
Thought Leadership in Startups | Jody Padar | 403
June 19, 2022 03:00 - 34 minutes - 46.8 MBHow soon should a startup start thinking about using thought leadership? Startups usually focus on customer acquisition, building their brand, and traditional marketing, believing that thought leadership is something that would be nice to have down the road —but not a must-have out of the gate. Turns out, that's not the best way to forge a business. Investing in thought leadership early can propel a brand to great heights. To explore the concept, we’ve invited Jody Padar to join us...
The Strategy Sprint Method | Simon Severino | 402
June 16, 2022 03:00 - 18 minutes - 25.1 MBWhy do so many business owners spend time creating strategy, only to put it on the shelf? Strategies can't help your business grow unless they've been fully integrated into the decision-making process, and are part of the daily running of the business. Without a strategy, time is wasted, teams are out of alignment, and vital revenue is lost or misspent. So what's happening? Today we sit down with Simon Severino, the Founder of the Strategy Sprints Method and author of Strategy Sprin...
Demystifying ghostwriters and their work in publishing | Jesse Finkelstein & Dan Gerstein
June 12, 2022 03:00 - 36 minutes - 49.5 MBWorking with a ghostwriter can be confusing and complex. In this episode, we are joined by an expert in each of these fields, to help thought leadership practitioners get a better grasp of the possibilities. Dan Gerstein is the founder and CEO of Gotham Ghostwriters, where he uses his talents to connect authors with speakers looking for help, focusing on matching both people's needs and personality. Jesse Finkelstein is the co-founder and Principal of Page Two, a publishing agency help...
A retrospective and look forward at thought leadership's future. | Peter Winick and Bill Sherman | 400
June 09, 2022 03:00 - 24 minutes - 33.3 MBTo celebrate our 400th episode, our two hosts Peter Winick and Bill Sherman disperse insights they’ve gained having spoken to hundreds of thought leaders over decades of working in the field. We start with a look at the widely varied paths to thought leadership. There are no schools, no set career path to follow to become a thought leader. Unlike becoming a doctor or lawyer, thought leadership is often the second act of a career. People branch into it once they've become a subject matter ...
Launching Thought Leadership within Marketing | Eric Dates | 399
June 05, 2022 03:00 - 32 minutes - 44.7 MBHow do you bring thought leadership online in a quickly growing organization? It's a task that can be easily over-complicated, adding more spinning plates to employees who already have their hands full. So how do you make it work? We’ve invited Eric Dates, the Director, Growth Marketing at Ncontracts, a software firm providing risk management and compliance to a rapidly expanding customer base of financial institutes. Eric's voice adds to the conversation as someone who is currently ad...
Transitioning from Broadcasting to Thought Leadership | Lynn Smith | 398
June 02, 2022 03:00 - 21 minutes - 29.8 MBA short video has 3-5 seconds to get the viewers’ attention, and 30 seconds to get them to stay. Are you up to the challenge? Creating videos, catching attention, and the ability to speak well on camera are acquired skills - and today's guest, Lynn Smith, knows how to master them all. Lynn is a journalist and former news anchor with NBC News, MSNBC, and CNN Headline News. With 15 years of experience in headline news, Lynn knows how to take complex stories and boil them down to a single...
Dark Social and Supporting Employee Voices| Kerry-Ann Stimpson | 397
May 29, 2022 03:00 - 33 minutes - 46.4 MBModern marketing means using popular social media platforms like Facebook and Twitter. But how can organizations make sure such marketing is effective, when it's hard to reach or measure the results? Behind the scenes of social media are a million private messages, e-mails, and other chatter that has as much effect on a brand as public announcements. How can that be measured, harnessed, and addressed? To help us navigate the “Dark Social” parts of the net, we’ve invited Kerry-Ann ...
Being Strategic with Your Book and Business Model | Jan Rutherford & Shannon Huffman Polson | 396
May 26, 2022 03:00 - 30 minutes - 42.5 MBThis was originally a LinkedIn Live recorded on October 6th, 2021 In our first Leveraging Thought Leadership Live session, we invited two amazing guests to speak with us about challenges and the grit it takes to overcome them. Jan Rutherford is a former Green Beret, and the founder of Self-Reliant Leadership. He's also the author of The Littlest Green Beret: On Self-Reliant Leadership. Shanon Huffman-Polson is one of the first female Apache helicopter pilots, and also the foun...
Impacting the Conversation through Thought Leadership | Heather Dondis | 395
May 22, 2022 03:00 - 35 minutes - 48.4 MBTraditionally, great marketing requires a big budget, a great deal of manpower, and broad advertising. When your organization isn’t able to compete in those arenas, what can you do to punch above your weight class? To help us level up, we’ve invited Heather Donids, the Director of Thought Leadership and Insight at Harbor Capital Advisors to join us for a chat. Harbor Capital Advisors is an investment company that specializes in helping clients achieve the financial security they deserve....
Making a Business Case with Your Book Proposal | Matt Holt | 394
May 19, 2022 03:00 - 21 minutes - 30.1 MBHave you ever thought about publishing a book? Be careful! There are a lot of misconceptions and bad information about publishing. If you want to publish successfully, and see your work reach it's best audience, you might need to do a little research — and our guest on this episode is a treasure-trove of information. To clear up the misinformation and get our listeners started on the right foot, we’ve invited Matt Holt, Editor-in-Chief of Matt Holt Books (a BenBella Books imprint) to join...
How Ideas Evoke Wonder and Agency | Vince Kadlubek | 393
May 15, 2022 03:00 - 38 minutes - 53.3 MBThought leadership is all about unconventional ideas. But unconventional ideas can be intimidating. How does a thought leadership practitioner stir curiosity, draw in an audience, and make potential clients want to engage? Does giving the client agency draw them in or push them away? In seeking answers, I’ve turned to an unconventional guest, Vince Kadlubek. Vince is the founder and director of Meow Wolf, an art studio creating massive, world-class experiences that weave art, space, and ...
Convergence of Thought Leadership and CMOs | Drew Neisser | 392
May 12, 2022 03:00 - 20 minutes - 28.7 MBChief Marketing Officers (CMO) often think in terms of campaigns, responses, and calls to action. Everything is about selling a product or service. So, when it comes to using thought leadership for marketing, how do you thread the needle? How do you show CMOs that thought leadership can develop a brand, bring in new clients, and not look like just another advertisement? To tackle this tough question, we’ve invited Drew Neisser, the Founder of Renegade, a B2B marketing agency that helps th...
Assessment Tools for Changing Habits | Meredith Bell | 391
May 05, 2022 16:42 - 21 minutes - 29.2 MBMany organizations deploy assessment tools, only to have the results ignored because of a lack of understanding or motivation. What do we do with them, now? What do the numbers really mean? Our guest today will help us understand not only what it takes to build a valid assessment, but how to use one to drive measurable behavior change. Meredith Bell is the co-founder and president of Grow Strong Leaders, where they help individuals discover key areas for development, and implement str...
Ideas, Events, and Behaviors | Ruud Janssen | 390
May 01, 2022 03:00 - 40 minutes - 55.4 MBHow can you tell — in an instant — whether an in-person event will be a success or failure? Are there key items that can predict an event's outcome? In-person events are returning, and with them, questions of their utility and ability to really change the behaviors of those who attend. How can a thought leadership practitioner speak about their insights on stage in a way that brings about lasting and sustainable change? In order to better understand the challenges and pitfalls of organiz...
The Art of Thought Leadership | Geoffrey Colon | 389
April 24, 2022 03:00 - 39 minutes - 54 MBAdvertising and innovation are perhaps the two most important components of a company, and both are changing faster than ever before. So, how can advertisers better understand and harness the influence of social media content creators? Our guest on this episode is Geoffrey Colon, Head of Brand Studio at Microsoft Advertising and the author of Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. Geoffrey is well qualified to dis...
Transitioning to virtual events | Robbie Samuels | 388
April 21, 2022 03:00 - 22 minutes - 30.8 MB76% of people say networking is the top driver for attending an event, but the amount that have a plan to achieve that goal is much smaller. With many events having moved to a digital platform, networking has become harder - and yet, even more critical to success. To help understand the problem, and find some answers, we’ve invited Robbie Samuels to join us. Robbie is a networking expert, consultant, and advisor. He is also the author of Croissants vs. Bagels: Strategic, Effective, and Inc...
Discovering Thought Leadership | Mark Smith | 387
April 17, 2022 03:00 - 26 minutes - 36 MBFew children say, ” I want to be a thought leader when I grow up.” So, when did you realize this was what you wanted to do with your life? Every thought leadership practitioner comes from a unique background. Most began in other roles, following twisted paths that unexpectedly led them into thought leadership. When your organization needs a formal thought leadership position, how do you take people from disparate backgrounds and successfully stand up that new function? To better exp...
Understanding management thinking | Art Kleiner | 386
April 14, 2022 03:00 - 23 minutes - 32.4 MBEver thought you'd found the best solution - only to discover in a few years (or a few months!) that the solution was unsustainable? The truth is that management solutions are complex, and sometimes our answers only complicate the original challenge. We’ve turned to one of the grandfathers of thought leadership, Art Kleiner, to address this difficult issue. Art is a recognized expert on management thinking, thought leadership, organizational learning, and scenario planning. He's the Pr...
The business side of thought leadership | Stephen M. R. Covey | 385
April 08, 2022 12:39 - 19 minutes - 27.4 MBMany thought leaders start with speaking, consulting, and creating content. They love their insights, and want to share them - but they don't always stop and think about their business model. What products will you offer? How will you market them? What kind of ROI, KPI and other metrics will you use? What would it be like to start on the business side, before stepping out with your thought leadership? We are thrilled to have Stephen M. R. Covey join us again on our podcast. Stephen is th...
Curating Good Ideas | Mike Zimmerman | 384
April 03, 2022 03:00 - 35 minutes - 48.1 MBIs the thought leadership of your organization integrated with other teams? Or it is something you do on your own time, without broad company support? To explore how thought leadership is about the effective deployment of great ideas, we sit down with Mike Zimmerman. Mike is the managing editor of The Thought Leadership Hub and Newsroom at Hitachi Vantara, a company helping mission-critical organizations get from data-rich to data-driven! Purchasers for businesses now spend 83% of thei...
Advantages of Being An Outsider | Monique Maley | 383
March 31, 2022 03:00 - 19 minutes - 27.1 MBHow do you go from "outsider" to "pro"? Through recognizing your unique perspective - and sharing it, with great thought leadership. Many thought leaders initially feel like "outsiders" in their industry. They have niche interests, new and potentially counterintuitive perspectives, and they think so far ahead of the game that it might seem outrageous to those more comfortable working "inside the box." Monique Maley is the Founder and President of Articulate Persuasion, working at the i...
Bootstrapping Thought Leadership | Adam Zuckerman | 382
March 27, 2022 03:00 - 30 minutes - 42.4 MBAnyone with the right academic training can understand research materials and data points. The struggle comes when we try to use that knowledge to move people to act. How can we fuse personal experiences with statistical information, to connect with people and get them excited about the future? Our guest today is Adam Zuckerman, Product Leader, Employee Engagement Software at Willis Towers Watson, a company offering data-driven, insight-led solutions in the areas of people, risk, and capit...
Making the Business Case for Thought Leadership | Kimberly Ellison-Taylor | 381
March 20, 2022 03:00 - 43 minutes - 59.7 MBWhile thought leadership has been around for a long time, it's only recently started popping up as a topic of discussion in major boardrooms. Company executives and board members want to know the ROI and KPI of a thought leadership investment. So how do you quantify thought leadership's impact and worth? To help me add up the numbers, I’ve invited Kimberly Ellison-Taylor to join us in this episode of our podcast. Kimberly is a thought leadership practitioner, an experienced accountant, a...
Evolving from Thought Leadership Executive to Independent Advisor | Dan Pontefract | 380
March 17, 2022 03:00 - 22 minutes - 31.2 MBWhat if you could change fields - without losing the relationships you'd made at your current organization? Many thought leaders start their careers working for an organization or company. Some begin by writing about culture, leadership, and developing content for the organization, or, thought leadership may be a passion that they follow on their own time. But what do you do when you're ready to take on thought leadership as a full-time practice? Do you have to abandon the relationships you...
Raising the Consciousness of Thought Leadership. | Sean M Doyle | 379
March 10, 2022 04:00 - 24 minutes - 33.4 MBWhen you try to please everyone, you end up pleasing nobody! It can be a hard pill to swallow, but 99.9% of the world isn’t interested in your thought leadership. Focusing on a vast, wide audience only ends up wasting your time - and might cause you to miss the people who really need your content. When you figure out what the 0.1% needs from you, and how you can serve them, that's when the magic happens. Today’s guest is Sean M Doyle, Sean is a speaker and advisor helping small-business ...
Thought Leadership Allies and Ambassadors | Morag Barrett | 378
March 06, 2022 04:00 - 28 minutes - 38.8 MBHow can you identify allies and ambassadors for your thought leadership, and what can you do to cultivate a relationship with them? When trying to expand the reach of your thought leadership, having allies and ambassadors is essential. You need people who can amplify your ideas when you are not in the room, and who will help to take them to heights you could not have reached on your own. Morag Barrett is the Founder and CEO of Skye Team, an international leadership development firm. She ...
Advice for Marketing, Messaging, and Publishing Your Thought Leadership Book | Aurora Winter |377
March 03, 2022 04:00 - 19 minutes - 26.6 MBMost authors spend, on average, three and a half years from the time they decide they want to write a book until the time the book hits store shelves. That is a massive investment of time that thought leaders and executives could be using to increase other revenue streams. What if you could speed the process up, without sacrificing quality? Today’s guest, Aurora Winter, has a method for doing exactly that. Aurora is the Founder of Same Page Publishing and creator of the Spoke Author Method...
Transforming interactions in sales and marketing. | Kelly Wright | 376
February 27, 2022 04:00 - 37 minutes - 51.5 MBIs it possible to transform the world of sales through thought leadership? And if we could, how would we change and improve sales culture? While many industries and positions change and evolve at high speed, the world of sales is often seen as foundational. Companies educate their salespeople about their product or service, and send them to sell as many units as possible. That's the way the game is played, right? But what if things could be different? Our guest today is Kelly Wright, Fou...
Giving Voice to Your Ideas | Nick Morgan | 375
February 20, 2022 04:00 - 45 minutes - 62.4 MBWhat's the best way for a speaker to help their audience connect with their ideas? Many organizations have brilliant employees with a great depth of knowledge, but when it comes time for them to share that knowledge, they have trouble finding their voice. How does a speaker connect with their audience? How do you evoke emotion, and gain the investment of your listeners? Our guest today is Dr. Nick Morgan, one of America’s top communication theorists and coaches. He is also the President...
Debunking myths for thought leadership practitioners interested in publishing | Lucinda Halpern | 374
February 17, 2022 04:00 - 20 minutes - 28.8 MBThere are a lot of myths that first-time authors have about publishing: Having a literary agent guarantees you a book deal; book contracts are too complicated for a normal person to understand;authors need huge social media numbers to get published. Getting published can be a complicated process, but it doesn't have to be a confusing one! To help us debunk these myths, we invited Lucinda Halpern to join us for a conversation. Linda is the president of Lucinda Literary LLC, a literary ...
The ROI of Kindness | Linda Cohen | 373
February 10, 2022 04:00 - 18 minutes - 26 MBIs kindness a mindset, culture, or capability? What is the cost of empowering your employees to be kind to their co-workers, customers, and themselves? To get a deeper understanding of where kindness fits into the workplace, we’ve turned to The Kindness Catalyst, Linda Cohen. Linda is a nationally recognized kindness expert and keynote speaker with over a decade of experience. Her new book, The Economy of Kindness: How Kindness Transforms Your Bottom Line, provides real-life examples of c...
Making an Impact on Lives | Amanda Morin | 372
February 06, 2022 04:00 - 38 minutes - 52.3 MBHow do you help people see new truths, change their behaviors, and rekindle the spark of insight in their everyday life? Through thought leadership! At its best, thought leadership is incredibly empowering. By sharing our experiences, great thought leadership practitioners can help their audiences elevate their lives - day by day. Our guest on today's podcast understands that process better than anyone. Amanda Morin is the Director of Thought Leadership and Expertise at Understood, a nonp...
Crafting Bespoke Thought Leadership | Howard Brown | 371
February 03, 2022 04:00 - 19 minutes - 26.5 MBWith a seemingly endless supply of options for any service or product, how do you make sure that yours rises above the noise? Better yet, as a buyer, how can you know which product or service is right for you? Today we are joined by Howard Brown, the Founder and CEO of ringDNA (now known as Revenue.io), an AI-powered platform that helps clients unlock revenue growth. Howard has also been listed as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs, and a top CEO according to C...