Implementing niche solutions at scale | Urvashi Bhatnagar | 435

The principles of Green Chemistry have been widely accepted, but are not widely adopted.  With solutions for sustainable and profitable innovation available, where is the disconnect between these principles and their use?

Our guest on this episode is Urvashi Bhatnagar, Vice President of Business Development for Healthcare at Genpact, a global professional service firm that transforms industries. She is also the co-author of The Sustainability Scorecard: How to Implement and Profit from Unexpected Solutions.

The Sustainability Scorecard was co-written with Paul Anastas (also known as "The Father of Green Chemistry") while Urvashi was working toward her MBA at Yale. During discussions with Paul about the 12 Principles of Green Chemistry, they examined why those principles had not been widely applied - even though they were widely accepted! With a better understanding of the issues, they proceeded to write a book that would make a big impact in both chemistry and management.

Urvashi shares the three parts of their business model. She discusses advocacy through speaking and engagements, building associated foundations to inspire and support others, and helping people transport important knowledge and structures from one field to another - where big ideas can make a real difference.

We round out the conversation discussing how thought leadership's ability to help design the future. We hear about the increasing need for thought leadership in private equity and startups, and how moving a chunk of marketing budget to create and support an organization's thought leadership can strengthen an organization's reputation and offer an even higher return.

This is a great episode, and we encourage you to listen in!

Three Key Takeaways:

* When taking scientific or research data to a general audience,  write with a less academic voice and gear your insights towards leaders.

* When your target market is niche, you have to be very intentional about the content you release.

* Thought Leaders who are conscious leaders – focused on mentoring and enabling  – can make great strides in designing a brighter future in multiple fields.