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StrategyCast

513 episodes - English - Latest episode: 24 days ago - ★★★★★ - 61 ratings

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. 

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Episodes

How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics

March 05, 2024 07:00 - 48 minutes - 33.1 MB

Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details...

How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners

February 27, 2024 07:00 - 48 minutes - 33.5 MB

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks? And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==L...

Breakthrough Strategies for Business Growth with Marc Emmer

February 20, 2024 07:00 - 44 minutes - 30.4 MB

Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ...

Defining Your Brand’s DNA with Visionary Leader Maria Trysla

February 13, 2024 07:00 - 48 minutes - 33 MB

Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positioning, navigating market shifts, and creating a customer-focused business strategy. Join us for a lively, inspirational, and educational conversati...

Revolutionary Strategies Every Marketer Needs with Consultant John Rood

February 06, 2024 07:00 - 48 minutes - 33.5 MB

Want to revolutionize your marketing game? Dive into this episode jam-packed with insights on storytelling, ROI, and consumer-centric strategies. Learn about Ancestry.com's impactful campaign, shifting from Super Bowl ads, and the role of AI in marketing. 

473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX

December 12, 2023 07:01 - 53 minutes - 36.7 MB

Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.

472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader

November 28, 2023 07:01 - 37 minutes - 25.5 MB

Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!

471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews

November 07, 2023 07:01 - 40 minutes - 28.2 MB

Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!

470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction

October 24, 2023 06:01 - 53 minutes - 37 MB

Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.

469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies

October 10, 2023 06:01 - 38 minutes - 26.6 MB

Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.

468: Marketing Leadership with Christine Heckart of Xapa World

September 26, 2023 06:01 - 55 minutes - 38.2 MB

Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.

467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies

September 12, 2023 06:01 - 40 minutes - 28 MB

Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.

466: The Power of Category Design with Mike Bruno of Play Bigger

September 05, 2023 06:01 - 46 minutes - 32 MB

Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!

465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way

August 29, 2023 06:01 - 43 minutes - 30.2 MB

Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.

464: The Power of the Employee Experience with Global Growth Evangelist Tiffani Bova

August 22, 2023 06:01 - 55 minutes - 38.4 MB

Creating a winning customer experience begins with creating a powerful employee experience. Don't miss this actionable conversation with guest Tiffani Bova of Salesforce on the Integrate & Ignite Marketing Podcast!

463: From Postdoc to CEO: Commercializing Science and Building a Biotech Startup with Lyndsey Linke of SiVEC

August 15, 2023 06:01 - 33 minutes - 23.3 MB

From postdoc to CEO of SiVEC, Lyndsey Linke's journey is one of relentless determination and groundbreaking discoveries. Listen to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and learn about commercializing science, the power of innovation, the intersection of science and business, and all about her “napkin moment.”

462: Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza Adams

August 08, 2023 06:01 - 42 minutes - 29.5 MB

Over the past few months, we have witnessed a rapid pace of innovation in the field of AI, with new and mind-blowing advancements emerging almost daily. Join guest Liza Adams on this episode of the Integrate & Ignite Marketing Podcast, as she and host Lori Jones discuss the enormous impact AI is having on marketing, how we can conquer our fears of AI replacing human roles, and how to leverage the power of personalization.

461: Unleashing Your Inner Expert with Author Lisa Bragg

August 01, 2023 06:01 - 34 minutes - 24 MB

Overcoming imposter syndrome and embracing your inner expert is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lisa Bragg, author of Bragging Rights.

460: Being Extraordinary at One Thing with Allen Adamson of Metaforce

July 25, 2023 14:27 - 47 minutes - 32.5 MB

It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.

459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside

July 18, 2023 06:01 - 48 minutes - 33.4 MB

Adapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.

458: Challenges in Unifying Data Silos with Lars Grønnegaard of Dreamdata

July 11, 2023 06:01 - 45 minutes - 31.5 MB

B2B customers purchasing software want to see serious "dream data" before purchasing. Guest Lars Grønnegaard, founder of Dreamdata, talks about how to adapt to the current economy and create value for your brand.

457: In-House Vs. Agency, Which One to Choose With Cody Gillund of Open Lending.

June 27, 2023 15:00 - 38 minutes - 26.8 MB

Outsourcing PR and creative resources to a marketing agency, especially for thought leadership and content creation, can save time and money for startups with limited resources. It can also bring a fresh perspective to a company with a legacy team. Tune in to this episode of the Integrate & Ignite Marketing Podcast featuring guest Cody Gillund of Open Lending to learn more. #InHouseVsAgencyTeam #Marketing Strategies #IntegrateAndIgnite  

456: From Healthcare to Healthwear: An Entrepreneurial Journey with Jason Andree of Nufabrx

June 20, 2023 06:01 - 40 minutes - 28.2 MB

On this episode of the Integrate & Ignite Marketing Podcast, guest Jason Andree, CMO for healthwear startup, Nufabrx, discusses the brand’s mission, the value of strategic partnerships, how to align internal and external teams, and why innovation must be customer centric. Tune in as Jason discusses how Nufabrx is building a drug delivery system through textile innovation, and more!

455: The Entrepreneurial Mindset with Author Elaine Pofeldt

June 13, 2023 06:01 - 54 minutes - 37.8 MB

Entrepreneurs often have either a renter’s or an ownership mindset. Which one YOU have will impact how your business grows and scales. Listen in to this episode of the Integrate & Ignite Marketing Podcast with author Elaine Pofeldt to learn about the grit and perseverance it takes to launch a startup and about why you can’t be afraid of rejection.

454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas

June 06, 2023 06:01 - 46 minutes - 32.1 MB

Approaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.

453: Hiring and Retaining Employees in the New Workplace Culture with Steve Urban of Riderflex

May 30, 2023 06:01 - 45 minutes - 31.5 MB

A new take on recruiting, hiring, and retention in an ever-changing workplace environment with guest Steve Urban, CEO of Riderflex on this episode of the Integrate & Ignite Marketing Podcast. Tune in as host Lori Jones and Steve tackle how to juggle the different mindsets and expectations of the multiple generations you may have on your team, how to accommodate a hybrid team of innovators that may be in-office or working remote, and what to expect in the future.

452: Lighting the Fire in Your Belly with Jen Henderson of Tilt

May 23, 2023 06:01 - 37 minutes - 25.7 MB

When Jen Henderson, founder and CEO of Tilt, first started out, she pitched her business idea 60 times in 30 days. It’s an experience many innovators, disruptors, and visionaries can relate to! Listen in to this episode of the Integrate & Ignite Marketing Podcast to hear Jen’s story of grit and resilience, about how she controlled her destiny without sacrificing velocity, and about her recent $10 million in new investment capital!

451: Vision, Insight, and Riding the Wave of Business Growth Opportunities with Eric Olden of Strata Identity

May 16, 2023 06:01 - 47 minutes - 32.9 MB

Eric Olden, CEO of Strata Identity, has been an entrepreneur since he was a teenager and started his first business venture out of his dorm room at college. Join host Lori Jones and Eric on this episode as they share their stories about the grit and determination it takes to grow and scale a business and how to know when the market is ready.

450: Making Your Company Investment-Ready and Investment-Worthy with Zane Tarence, author of 17 Reasons Your Company Is Not Investment Grade & What To Do About It

May 09, 2023 06:01 - 50 minutes - 34.8 MB

If you are an early-stage venture, knowing what creates your enterprise value is vitally important. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Zane Tarence, as they discuss the ways to determine your enterprise value, and how to create your optionality. This lively and engaging conversation covers many other topics as well, including defining your legacy, transition planning, the different kinds of revenue, risk-adjusted future ca...

449: A New Way to Think About Networking with Chris Borja, founder of Become a Better Networker

May 02, 2023 06:01 - 42 minutes - 29.5 MB

Whether you’re an introvert or an extrovert, if you are trying to grow your business you need to network. And if done correctly, it can bridge the gaps that will ultimately help you reach business goals. Join Lori Jones and her guest Chris Borja, founder of Become a Better Networker, and get his 7-step process that will enable you to build a powerful network. Listen in here.

448: An Entrepreneur’s Journey: Scaling a Company Into an Iconic Luxury Brand with Tony Drockton, Founder of Hammitt Bags

April 25, 2023 06:01 - 41 minutes - 28.6 MB

Brand and product integrity are the grounding principles that guided the smart and successful growth of Hammitt Bags by the brand’s founder, Tony Drockton. From its beginnings as a Southern California eCommerce company to what it is today – a luxury brand known throughout the world – Hammitt Bags and Tony’s story of how he purposefully scaled the business over time is an inspiration. Listen in to his second appearance on the Integrate & Ignite Podcast and his conversation with host Lori Jo...

447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori Jones

April 18, 2023 15:41 - 19 minutes - 13.2 MB

On this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself.  Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minde...

Episode 446: Co-creating Your Brand with Your Customers With Emmanuel Probst author of Assemblage

March 28, 2023 15:17 - 38 minutes - 26.6 MB

The art and science of creating transformative brands with guest Emmanuel Probst, author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation, is the topic of this episode of the Integrate & Ignite Marketing Podcast. Tune in as Emmanuel shares with host Lori Jones the concept of assemblage and how building loyalty begins by getting your customers involved in the creative process and making them the hero.

Episode 445: Giving Your Customers a Seat at the Table with Valentin Radu of CVO Academy and Omniconvert

March 21, 2023 14:55 - 32 minutes - 22.3 MB

Understanding your customer is all guesswork until you start marketing, researching, and mining the data. This edition of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Valentin Radu of CVO Academy and Omniconvert is full of tips for innovators and startups defining their audiences and bringing their products to market.

Episode 444: Lazy Marketing, Taking Risks, and Tapping Into Customer Insights with Bra

March 14, 2023 15:15 - 31 minutes - 21.6 MB

Leaders need to get “outside the jar” to truly understand their customers. Learn more from guest Brand Consultant Marc Stoiber on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Marc shares with our listeners his approach to what he calls, “lazy marketing,” a strategy that is customer-first and people-centric. Listen in here.

Episode 443: Repurposing Original Research for Scaling Businesses with Michele Linn Founder of Mantis Research

March 07, 2023 16:12 - 34 minutes - 24.1 MB

Market research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast

Episode 442: Creating a Culture of Clarity with Jeff Jones and Dennis Devlin authors of Three Wise Monkeys

February 28, 2023 18:19 - 37 minutes - 26 MB

For a business to achieve transformative success through building a culture of clarity, it must be relentless and leverage clear insights about the business’ customers, competition, and brand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guests Jeff Jones and Dennis Devlin authors of Three Wise Monkeys to learn more.

Episode 441: The Grit to Rebrand with Melanie Crutchley of Creyos

February 21, 2023 16:26 - 29 minutes - 20.6 MB

It takes grit to rebrand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Melanie Crutchley of Creyos as they walk listeners through how they worked together on the rebrand of her company, including changing the company’s name. You can listen in here.

Episode 440: Trust and Impact: Becoming a Bold Trusted Advisor with Bill Coletti

February 14, 2023 16:31 - 34 minutes - 23.8 MB

Earning a seat at the decision-making table: the marketer’s role in reputation and crisis management with host Lori Jones and her guest Bill Coletti on this episode of the Integrate & Ignite Marketing Podcast. Listen in here.

Episode 438: Trust and Impact: Becoming a Bold Trusted Advisor with Bill Coletti

February 14, 2023 16:31 - 34 minutes - 47.7 MB

Earning a seat at the decision-making table: the marketer’s role in reputation and crisis management with host Lori Jones and her guest Bill Coletti on this episode of the Integrate & Ignite Marketing Podcast. Listen in here.

Episode 439: Using the Human Touch to Engage With Customers with Alex Levin of Regal

February 07, 2023 17:08 - 40 minutes - 27.5 MB

Why brands invest in a product they think is right instead of asking customers what they want on this episode of the Integrate & Ignite Marketing Podcast with guest Alex Levin of Regal. Tune in as Alex shares his experience completing a recent $38.5 million fundraising round, why it’s important to focus on high-intent customers, and how you can improve engagement rates by shifting from a “batch and send” approach to a hyper-personalized strategy.

Episode 437: Using the Human Touch to Engage With Customers with Alex Levin of Regal

February 07, 2023 17:08 - 40 minutes - 54.9 MB

Why brands invest in a product they think is right instead of asking customers what they want on this episode of the Integrate & Ignite Marketing Podcast with guest Alex Levin of Regal. Tune in as Alex shares his experience completing a recent $38.5 million fundraising round, why it’s important to focus on high-intent customers, and how you can improve engagement rates by shifting from a “batch and send” approach to a hyper-personalized strategy.

Episode 438: AI-Powered Predictive Analytics with Andy Rossmeissl of Faraday

January 31, 2023 16:22 - 32 minutes - 22 MB

Andy Rossmeissl of Faraday joins the Integrate & Ignite Marketing Podcast and host Lori Jones to talk about AI-powered predictive analytics. Tune in to hear Andy’s insights and recommendations for how to have a better understanding of how your customers might interact with your brand in the future, but also how they have engaged with it in the past.

Episode 436: AI-Powered Predictive Analytics with Andy Rossmeissl of Faraday

January 31, 2023 16:22 - 32 minutes - 44 MB

Andy Rossmeissl of Faraday joins the Integrate & Ignite Marketing Podcast and host Lori Jones to talk about AI-powered predictive analytics. Tune in to hear Andy’s insights and recommendations for how to have a better understanding of how your customers might interact with your brand in the future, but also how they have engaged with it in the past.

Episode 435: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency

January 24, 2023 16:33 - 39 minutes - 54.6 MB

Join host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.

Episode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency

January 24, 2023 16:33 - 39 minutes - 27.3 MB

Join host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.

Episode 434: Personalized Marketing with Stephanie Cox of Lumavate

January 17, 2023 15:40 - 40 minutes - 55.8 MB

Tune in as Lori Jones and her guest Stephanie Cox CEO of Lumavate redefine what it means to truly connect with your audience with personalized marketing strategies.

Episode 436: Personalized Marketing with Stephanie Cox of Lumavate

January 17, 2023 15:40 - 40 minutes - 27.9 MB

Tune in as Lori Jones and her guest Stephanie Cox CEO of Lumavate redefine what it means to truly connect with your audience with personalized marketing strategies.

Episode 433: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing Executive

January 10, 2023 15:28 - 37 minutes - 51.7 MB

Never before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Episode 435: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing Executive

January 10, 2023 15:28 - 37 minutes - 25.9 MB

Never before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Guests

Stephen Woessner
2 Episodes
Ari Meisel
1 Episode
Bedros Keuilian
1 Episode
Bri Seeley
1 Episode
Craig Ballantyne
1 Episode
Drew McLellan
1 Episode
Jeffrey Hayzlett
1 Episode
Michael Maher
1 Episode
Tom Schwab
1 Episode

Books

The Art of Being
1 Episode