StrategyCast
520 episodes - English - Latest episode: 5 days ago - ★★★★★ - 61 ratingsThe StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
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Episodes
Episode 21: Passion around Vision, with Chris Bouck
September 12, 2016 19:09 - 20 minutes - 14.3 MBAs a founder and principal at SDR Ventures, a Denver-based investment banking firm, Chris works closely with clients executing mergers and acquisitions, securing equity and debt financing and implementing strategic initiatives aimed at maximizing shareholder value. He has 25 years of experience in strategic and transaction advisory services along with the Series 24, 62, 63 and 79 securities licenses. Chris is also a founding partner at Coulton Creek Capital and BlackBook, Inc.® Chris is ...
Episode 20: Setting the Tone at the Top, with Julie Reiskin
September 07, 2016 13:41 - 30 minutes - 21.1 MBJulie Reiskin is the executive director of the Colorado Cross-Disability Coalition (CCDC). CCDC advocates for social justice for people with all types of disabilities. CCDC is a leading disability rights organization whose unique model of blending legal and non-attorney advocacy has achieved results for thousands of Coloradans with disabilities. With a motto of Nothing About Us Without Us Ever, CCDC has led the way in citizen or client engagement and CCDC trained advocates permeate the Colo...
Episode 19: Business as a Force for Good, with Shaun Oshman
August 31, 2016 14:30 - 26 minutes - 18.6 MBShaun has spent his career cultivating teams to do amazing things. He cultivated a team at YMCA Camp Ockanickon to develop and deliver the highest quality experiential education programs. Today, he leads the team at iSupportU to provide the highest quality IT support and consulting. Through all of these endeavors, learning has been a common theme. In order to truly know 'how to learn', he finished a Masters in Education to prepare him to teach. A thirst for understanding brought him to th...
Episode 18: Educating Women on Personal Finance, with Lynn Evans
August 29, 2016 14:27 - 31 minutes - 21.5 MBLynn S. Evans, CFP® is a national leader in the financial planning industry, successful author, speaker, host of a top-ranked podcast, and has a strong record of accomplishment as CEO of financial planning and wealth advisory companies, including her latest venture, Women of Substance LLC. She has developed several groundbreaking presentations on the relationship between women and money. Her presentations encourage participants to look into their past for clues on what they were taught abo...
Episode 17: Translating your Vision into a Reality, with Alan Bloom
August 22, 2016 21:43 - 36 minutes - 24.9 MBFor his entire career, Alan has been involved in all aspects of point-of-purchase advertising from design to delivery. He co-founded Data Display Corporation in 1980. Later he acquired a small neon company as a division and renamed it Neon Glassworks. Data Display was sold in the mid 1980s and Neon Glassworks was renamed Zeon Corporation to better reflect the wide range of products and services offered beyond neon. Along the way, the company constantly changed to meet market needs and Al...
Episode 16: Learning How to Listen, with Max Rogers
August 17, 2016 15:00 - 25 minutes - 17.3 MBMax Rogers is a veteran entrepreneur and leader with a track record of growing successful businesses. His business philosophy is deeply rooted in honesty, transparency, providing valued and excellent service while enabling employees to enjoy rewarding careers. As the President of AddOns, Inc., Max is responsible for scheduling, directing, coordinating and supervising the company so that AddOns, Inc. may service customers under the optimum conditions of productivity, efficiency, cost effect...
Episode 15: Forging Relationships, with Lloyd Lewis
August 15, 2016 14:02 - 26 minutes - 18.4 MBLloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities, and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado. Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has g...
Episode 14: End Your Day without Any Regrets, with Robin Autorino
August 10, 2016 14:00 - 26 minutes - 18 MBRobin Autorino is an award winning chocolatier and has been named by Dessert Professional as one of the Top Ten Chocolatiers in North America in 2013. Becoming a chocolatier was a very unlikely outcome for Robin from the very beginning. As early as she can remember, she had been allergic to chocolate and was not able to enjoy it as a child or during most of her adult life. Grown up and in search of adventure, Robin joined the Navy to see the world. Having been stationed in Spain, Guam, Aus...
Episode 13: Finding Passion in What You Do, with Jason Pfaff
August 08, 2016 13:00 - 28 minutes - 19.7 MBBased just south of Denver in Centennial, Colorado, The Kitchen Showcase has been serving Colorado homeowners, builders, and interior designers for nearly 30 years. Jason’s Father, Doug Pfaff started the business in 1983 and after graduating from MidAmerica Nazarene University, Jason Pfaff joined the family business. He has been with the company for 10 years now.
Episode 12: Doubling Down on Communication, with Kendra Prospero
August 03, 2016 21:20 - 35 minutes - 24.5 MBKendra Prospero is CEO & Founder of Turning the Corner LLC, a Boulder-based career coaching, recruiting, and business cultivation services organization helping job seekers and companies transform the way they think about work. For job seekers, she helps them find work they love. From resume writing to career coaching, and job search essentials, she and her team accelerate the job search process. Kendra has spent years counseling people on their careers, giving resume advice and bringing tal...
Episode 11: The Pursuit of Excellence is Ongoing, with Scott Baker
August 01, 2016 20:01 - 32 minutes - 22.2 MBScott Baker is Mill Operations Officer for Icebox Knitting, LLC. Scott manages the daily office duties, procurement of raw materials, sales and logistics. Design Innovation is one of his favorite tasks, but the work flow calendar usually takes him away from the drawing board and puts him behind the keyboard. He began his entrepreneur career at the age of ten in Boulder, Colorado and finished his undergraduate work 1992 with a degree in Urban and Regional Planning with in emphasis in database...
Episode 10: Pointing your Team in the Right Direction, with Matt Bonoma
July 27, 2016 18:00 - 23 minutes - 15.9 MBMatt joined Red Idea LLC in 2010 and is a Partner, General Manager, and Food & Beverage Consulting Practice Director. Matt was named a 2016 40 Under Forty honoree by BizWest Media as one of the top young professionals in Boulder and Broomfield counties. 40 Under Forty honorees are selected as the best and brightest emerging leaders making a difference in their companies, industries and communities. Matt earned his MBA with a focus in Entrepreneurship at the University of Colorado at Bo...
Episode 9: Differentiate Beyond the Basics, with Sam Allen
July 25, 2016 17:27 - 35 minutes - 24.7 MBSam Allen is an Executive Coach based in Boulder, CO. As a Chair with Vistage International, the worlds leading chief executive membership organization, he facilitates peer groups and coaches CEOs and Business Owners to increase their effectiveness and enhance their lives. Sam is an experienced CEO. He was International President for The Sports Authority, and managed the creation of a subsidiary in Canada and a joint venture company in Japan, which quickly grew to eighteen stores and $20...
Episode 8: Keeping it fresh and new, with Jacqueline Claudia and Christy Brouker
July 20, 2016 13:58 - 23 minutes - 15.9 MBJacqueline Claudia, CEO and Co-Founder of LoveTheWild, is a lifelong fish nerd who thought she was going to be a marine biologist when she grew up. Instead, after graduating from the Wharton School at the University of Pennsylvania and the Darden School of the University of Virginia, she spent 15 years working in corporate strategy and innovation before finding her way back to fish. She fell in love with the potential for sustainable aquaculture while working on the Velella Project. She fou...
Episode 7: Hesitation can Hurt your Business, with Kimberly Smith
July 18, 2016 18:09 - 30 minutes - 21.3 MBKimberly Smith, a former compliance officer developed the highly acclaimed client due diligence and Anti Money Laundering compliance software application, SILO in 2012. This software is the compliance solution many regulated businesses seek. For too long compliance professionals have struggled with AML obligations, frequently using inadequate software or Excel spreadsheets to manage the mountain of client data and due diligence documents, unable to run timely, adequate, informative reports o...
Episode 6: Who You Surround Yourself with Really Matters, with Leo Bottary
July 13, 2016 15:46 - 32 minutes - 22.3 MBLeo Bottary is Vice President, Peer Advantage for Vistage Worldwide, where he directs a thought leadership initiative on the power of peer influence for business leaders. Leo recently coauthored the book, The Power of Peers with Leon Shapiro, which was released by the publisher in March, 2016. Since 2008, Leo has also served as an adjunct professor, teaching online and on campus residencies for two of Seton Hall University’s graduate communication and leadership programs. In 2015, he was nam...
Episode 4: Connecting the dots, with Adam Cookson
July 06, 2016 15:00 - 20 minutes - 14.1 MBAdam Cookson co-founded TekDry International in 2013 — a company that recovers wet smart devices such as cell phones, tablets, computers, watches, cameras, wearables and other devices from moisture intrusion. As co-founder and CEO, Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading the TekDry’s business team for growth and expansion. Adam brings over 25 years of successful corporat...
Episode 3: Putting the client at the center, with Kirk Dando
July 04, 2016 15:00 - 23 minutes - 15.9 MBKirk Dando helped scale and sell a billion-dollar company. As a C-level executive, he walked the lonely road of leadership and worried himself to distraction, but learned a lot. For more than 20 years, he has worked with more than 6,000 executives. These include ten Ernst & Young Entrepreneurs of the Year and several Best CEO winners. His bestselling book, Predictive Leadership: Avoiding the 12 Most Common Mistakes that Derail Growth-Hungry Companies, shows execs how to predict and prepare...
Episode 2: Culture of your business, with Scott Sutton
June 22, 2016 21:02 - 28 minutes - 19.3 MBScott Sutton, President & Founder of Unser Karting and Events has a Bachelor of Arts in Communications from Washington State University. He has a diverse background, working in an array of fields including public relations, advertising, operations, sales, and marketing. He has worked in various industries including high technology, retail, service, and construction. In 2004, Scott started his first company, a high tech security integration firm which he grew into a multi-million-dollar compa...
Episode 1: Freedom means success, with Stephen Woessner
June 20, 2016 18:00 - 42 minutes - 29.4 MBStephen Woessner is CEO of Predictive ROI and the host of the brilliant Onward Nation podcast. He is the author of two bestselling books, The Small Business Owners Handbook to Search Engine Optimization and Increase Online Sales Through Viral Social Networking. His digital marketing insights have been featured in SUCCESS, Forbes, Entrepreneur, The Washington Post, Inc. Magazine and more. What sets Stephen and Predictive ROI apart is its uncommon approach to digital marketing. Stephen found...