How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners

StrategyCast

English - February 27, 2024 07:00 - 48 minutes - 33.5 MB - ★★★★★ - 61 ratings
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Previous Episode: Breakthrough Strategies for Business Growth with Marc Emmer

Next Episode: How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?

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==Let's Break It Down==

07:52 Navigating experiments and defining success for CFOs.10:30 Using data to make strategic decisions effectively.18:12 ABL Growth Partners holds a unique perspective.21:17 CFO logic challenged, infomercials took Beachbody to success.26:49 Data capture is essential in new experiments.31:44 Maintain focus by building reporting drumbeat.39:46 Welcoming challenges and learning from public experiments.43:56 Company shifted to middle market, saw success.45:16 Research essential for business success.

==Where You Can Find Us==

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