StrategyCast
520 episodes - English - Latest episode: 4 days ago - ★★★★★ - 61 ratingsThe StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
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Episodes
Episode 310: Preparing for Reentering the Marketplace Post-COVID with Graeme Strachan CEO of ViTL Solutions
April 28, 2020 15:00 - 33 minutes - 23.3 MB“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.” Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for profit world for 20 years, he is known to bring breakthrough-thinking to solve complex business problems. Graeme...
Episode 309: Drafting a New Marketing Playbook with Shawn Rogers of TIBCO
April 21, 2020 15:00 - 29 minutes - 20.5 MB“When you are experiencing disruption and change, there is no better time to disrupt and change.” Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founded and sold two Internet/media start-ups and co-founded the BeyeNETWORK. Shawn guided the compa...
Episode 308: Marketing During a Time of Crisis Mini-Series: Part 2 Protecting Your Brand While Buyer Habits are Shifting
April 16, 2020 17:14 - 8 minutes - 5.87 MB“Protecting your hard work and building brand loyalty is absolutely vital at this stage.” 66% of customers say that hearing from brands during the pandemic is comforting and reassuring. What are you doing to connect and engage with your audience during COVID? Tune in to this special mini-series installment of the Integrate & Ignite podcast to learn more. Listen & Learn: Defining your new normal and driving action through full-funnel marketing approaches. How marketers can adapt and ad...
Episode 307: Tribal Marketing and How Your Audiences Will Change After COVID-19 with Dean McBeth of Shepherd
April 14, 2020 15:00 - 38 minutes - 26.6 MB“There is always a big gap between who we think our customers are and who they actually are.” Dean McBeth is managing partner and co-founder of Shepherd, an upstart consulting firm focused on customer-first strategies. He and his team help brands grow and bring companies closer to their customers. Dean – who is also an award-winning strategist and creative, a teacher, and a nationally sought-after speaker in the marketing and advertising industry – understands that it is the relationship b...
Marketing During a Time of Crisis Mini-Series: Part 1 Steadfast Communications through Straight Talk, Reassurance, and Consistency
April 07, 2020 18:49 - 11 minutes - 15.6 MBTaking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series. Listen & Learn: Without consistent communication, a bad storm will only become worse. How to manage your reputation during the COVID-19 pandemic. Straight talk is the rule of the day: Be real, reassure, and be consistent. Tips to drive your marketing and crisis com...
Episode 306: Marketing During a Time of Crisis Mini-Series: Part 1 Steadfast Communications through Straight Talk, Reassurance, and Consistency
April 07, 2020 18:49 - 11 minutes - 7.71 MBTaking control of the narrative surrounding your brand is more important now than ever. I give advice on providing straight talk to your customers and your team during COVID-19 on part one of my new marketing mini-series. Listen & Learn: Without consistent communication, a bad storm will only become worse. How to manage your reputation during the COVID-19 pandemic. Straight talk is the rule of the day: Be real, reassure, and be consistent. Tips to drive your marketing and crisis com...
Episode 305: The Power and Impact of Virtual Events and Conferences During the Coronavirus with Liam Austin of Entrepreneurs HQ
April 07, 2020 15:00 - 34 minutes - 23.8 MB“You can grow your audience and email list by thousands of prospects.” Liam Austin, co-founder of Entrepreneurs HQ, is a virtual event planner and host, an online conference consultant, and a virtual summit strategist for people and businesses looking to increase their authority, grow their email lists (and audience), build a network of influencers, and generate additional revenue. The Entrepreneurs HQ community attracts experts to cover key topics of interest to their audience of 150,000+...
Episode 304: Creating Insight-Driven Content for Word-of-Mouth Marketing with Bill Bice of boomtime
April 02, 2020 15:00 - 30 minutes - 20.8 MB“Chatter does matter!” Bill Bice has always been an entrepreneur, starting his first company at age 14. At 18, he started ProLaw Software, the first integrated ERP for law firms. Bill then became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies. As a serial entrepreneur, Bill believes that good marketing is all about data and he is passionate about helping small businesses grow. A programmer at heart, Bill founded boomtime, maker of fuse, a market...
Episode 303: Email Marketing Strategies with Scott Cohen of Purple
March 31, 2020 15:00 - 38 minutes - 26.6 MB“Only collect the data you intend to use.” Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and email marketing agency executive. Currently, Scott is the senior email marketing manager at purple, where he combines his award-winning copywriting chops and industry-renowned email marketing strategy and execution expertise into building, growing, and optimizing a $100MM+ email marketing program. Listen And Learn: Where most email progr...
Episode 302: Audience-based Affinity Profiling with Mike Westgate of Briggo Coffee
March 26, 2020 15:00 - 24 minutes - 17 MB“Fish where the fish are.” Mike Westgate is vice president of marketing at Briggo Coffee, an Austin-based consumer tech company that serves gourmet coffee and tea via mobile app and an autonomous vending system. The company is currently in scale-up mode, growing from Texas markets to the Bay Area and beyond. In addition to leading all brand and marketing strategy, Mike supports business development, forges strategic brand partnerships, designs and implements retail sales programs, and driv...
Episode 301: Crisis Communications and Reputation Management with Reputation Management Expert Bill Coletti
March 24, 2020 15:00 - 38 minutes - 26.3 MB“The company owns its brand, the public owns its reputation.” Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, and the best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and in winning global political campaigns. Bill previously co-led the G...
Episode 300: Rebranding and Surviving the Hillary Clinton Email Scandal with David DeCamillis of Platte River Networks
March 19, 2020 15:00 - 36 minutes - 25 MB“Eventually the good messaging will resonate and spread with good people.” David DeCamillis is vice president of Sales and Marketing at Platte River Networks, a Denver-based IT Managed Services firm. He has quite the story to tell about how his company “survived the Hillary Clinton email scandal.” During that tumultuous time, his firm was dragged headfirst into the international crisis that included paparazzi, congressional and federal investigations, and death threats. But he and the comp...
Episode 299: Strategies for Standing Out in the Amazon Marketplace with Brittany Vriesman of Gaiam and SPRI brands
March 17, 2020 15:00 - 26 minutes - 18.1 MB“(It’s about) giving your customers somewhere to come back to.” Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer ...
Episode 298: Crisis Communications with Kristin Miller
March 12, 2020 15:00 - 25 minutes - 17.5 MB“Let’s make better mistakes tomorrow.” Kristin Miller has over 15 years of PR experience, with a passion for technology PR. She is currently corporate communications director at Ping Identity, a company that helps prevent security breaches, increase employee and partner productivity, and provide personalized customer experiences for some of the world’s largest organizations. Before joining the Ping team, Kristin was head of Webroot’s global PR team, where she focused on cybersecurity acros...
Episode 297: The Show Must Go On: Maintaining Marketing Focus During the Coronavirus and Pivoting with Innovative Strategies
March 11, 2020 19:11 - 12 minutes - 8.43 MB“During this time period, business continuity is key.” Listen And Learn: Creating continuity and strengthening your brand with both external and internal stakeholders. How you can positively impact the bottom line while important sales opportunities are being compromised. Unique ways of staying in front of and interacting with your customers. Recommendations for increasing blogging and video, social, and digital strategies. Ways to extend your message beyond the show floor. Helpi...
Episode 296: Using Archetypes to Position Your Brand in a Sea of Sameness
March 10, 2020 15:00 - 27 minutes - 18.9 MB“The act of creating an effective brand position is filling an empty hole in the mind of the buyer.” Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. Over his nearly three decades in marketing and communications, Carman’s career has taken him from the halls of Canada’s Parliament to various client-side and agency-side marketing ...
Episode 295: Creating Buzz Through Retail Partnerships with Karina Kromsova of AKT Consulting
March 05, 2020 16:00 - 20 minutes - 13.9 MB“Brand partnerships are the difference between surviving and thriving on the shelf.” Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts...
Episode 294: Controlling Your Brand’s Narrative With Filip Keuppens of the Pickle Juice Company
March 03, 2020 16:00 - 23 minutes - 16.1 MB“Brands are no longer what we tell people we are. Our brands are what people tell each other they are.” Filip Keuppens is a former U.S. Army soldier, professional mogul skier, and rugby player, coach, and referee, and the vice president of global sales and marketing for the Pickle Juice Company. Founded in 2001, The Pickle Juice Company brings consumers the only purpose-built, isotonic sports beverage on the market that helps combat the age-old problem of muscle cramps and dehydration. Fil...
Episode 293: Transforming the Way Organizations Articulate Their Value with Chad Sanderson of ValueSelling Associates
February 27, 2020 16:00 - 32 minutes - 22.6 MB“We have to Sherpa the conversation.” Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad is a sought-after and trusted advisor to global companies, partnering with them to optimize sales across markets and verticals, and drive predictable revenue growth. He is a founder of Value Prime Solutions, a leading provider of the Valu...
Episode 292: Creating “Sticky” Video Content with Dale Haines of ASU Watts College of Public Service & Community Solutions
February 25, 2020 16:00 - 31 minutes - 21.6 MB“Everything is in sound bites, everything is in video, and everything is visual.” Dale Haines is a marketing professional who has worked in a variety of industries including finance, aerospace, and software. His passion is helping companies increase brand awareness and grow their market share. What Dale has learned over his more than 20 years of experience, is that those two goals are dependent on building relationships. As he sums it up: people do business with people and with companies t...
Episode 291: Elevating Your Brand’s Purpose with Adrian Gershom of c|change
February 20, 2020 16:00 - 23 minutes - 16.1 MB“Listening, humility, and vulnerability are essential ingredients for marketing.” Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and value...
Episode 290: Championing Underdog Brands with Prentice Howe of Door No. 3
February 18, 2020 16:00 - 28 minutes - 19.9 MB“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.” Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, American Bank, and Centennial BANK. The services Door No. 3 provides include strategy, brand posi...
Episode 289: Conversational Copywriting with Author Nick Usborne
February 13, 2020 16:00 - 41 minutes - 28.7 MB“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement,...
Episode 288: Expanding Brands Globally with Ryan Medine of Velocity Global
February 11, 2020 16:00 - 35 minutes - 24.5 MB“When you expand outside of your domestic market, you introduce a wide host of challenges that your teams are going to have to work through.” Ryan Medine, vice president of marketing at Velocity Global, is a results-driven, global marketing executive with over 13 years of experience in B2B and B2C marketing. He is a creative brand visionary that excels at bringing brands to life by tapping into human emotions through messaging, content, and storytelling. He is an analytical leader with a p...
Episode 287: Bootstrap Marketing with Mario Nawfal of the IBC Group
February 06, 2020 16:00 - 27 minutes - 19 MB“Getting to know your customers isn’t easy; it should always be evolving.” Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door. That experience led to his founding of Froothie Australia, a globally recognized brand of ble...
Episode 286: Perception vs. Reality: Your Brand in the Marketplace
February 05, 2020 16:00 - 22 minutes - 31.2 MB“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.” Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing confere...
Episode 286: Perception vs. Reality: Your Brand in the Marketplace
February 05, 2020 16:00 - 22 minutes - 15.6 MB“Without having a strong hold on what the perception is of your brand in the marketplace, you truly are guessing at all of your marketing messages.” Lori Jones, president and CEO of Avocet Communications, brings top retail, consumer, and business-to-business branding expertise to all aspects of integrated marketing. Her experience with Fortune 500 brands, middle-market challenger brands, and entrepreneurial startups have made her an in-demand speaker at industry sales and marketing confere...
Episode 285: Aligning Your Sales and Marketing Teams with Rose McCarty of the alliantgroup
February 04, 2020 16:00 - 35 minutes - 49.1 MB“Every single marketing team should have a revenue goal.” Rose McCarty, vice president of education and awareness for the alliantgroup, is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to gro...
Episode 285: Aligning Your Sales and Marketing Teams with Rose McCarty
February 04, 2020 16:00 - 32 minutes - 22.6 MB“Every single marketing team should have a revenue goal.” Rose McCarty is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stoc...
Episode 284: Tribal Marketing with Mickey Burnett of EVOLVE Brands
January 30, 2020 16:00 - 29 minutes - 20.2 MB“Reusing content is the best way to keep costs down.” Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for developing and launching sustainable innovation across various categories. Prior to EVOLVE Bra...
Episode 283: Thought Leadership and Content Strategies with Doug Platts of Gardenuity
January 22, 2020 16:00 - 37 minutes - 26.1 MB“Don’t get caught up with the virality of content. Take the slow, steady, and consistent approach.” As Gardenuity’s COO, Doug Platts drives business growth and defines scalable operations to support their growing customer base and product range. An international marketer with over a decade of experience in the industry, Doug has an extensive record of identifying new technologies and delivering strategic innovation and has helped brands like Microsoft, LG, Toyota, Coca-Cola and Starwood Ho...
Episode 282: Building Credibility, Authenticity, and Gravitas with Bylined Articles with Dex McLuskey of Context Content
January 15, 2020 16:00 - 44 minutes - 30.8 MB“Never waste an editor’s time.” Dex McLuskey is managing partner at Context Content, a creative content marketing consultancy targeting the financial services, technology, and healthcare industries. This former editor for such noted outlets as Bloomberg News, has had a storied career in PR, media relations, and corporate communications. Prior to Context Content, he was senior director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver. While in that pos...
Episode 281: Creating Harmony and Getting Results From the Client/Agency Partnership with Chris Ruszkowski
October 23, 2019 15:00 - 28 minutes - 19.4 MB“An agency should be working WITH you, not FOR you.” Chris Ruszkowski is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of re...
Episode 281: Creating Harmony and Getting Results From the Client/Agency Partnership with Chris Ruszkowksi
October 23, 2019 15:00 - 28 minutes - 38.7 MB“An agency should be working WITH you, not FOR you.” Chris Ruszkowksi is a senior executive with over 20 years of marketing experience and a proven track record of results-orientated advertising and communications programs. Chris' experience is built on a foundation of 12+ years of advertising agency account management, tactical execution, and strategic planning experience at McCann Erickson, Frankel and McClain Finlon Advertising. This agency experience is paired with over 10+ years of re...
Episode 280: Owning Who You Are With Corey Livingston of OneNeck IT Solutions
October 09, 2019 15:00 - 38 minutes - 26.4 MB“Marketing has to be integrated and unified before it can be amplified.” Corey Livingston is responsible for establishing the marketing vision and strategy at OneNeck IT Solutions. As VP of marketing, Corey is accountable for introducing impactful marketing programs and initiatives that drive brand affinity and market demand for services and solutions across the company’s broad portfolio in order to achieve OneNeck’s aggressive sales and revenue growth goals. Her areas of focus include con...
Episode 279: Bold and Creative Positioning with Branding Expert Sophie Coffey
October 02, 2019 15:00 - 35 minutes - 24.2 MB“Be bold, be creative, and listen to your gut.” Having worked with Olympic level athletes in the hunter/jumper world to teaching English in an urban setting to being an executive assistant at one of the world's largest bicycle manufacturers, Sophie Coffey likes to say that she is a product not of the classroom but of the real world. Her extensive experience and nimble ability to adapt shows in the work she produces. Be it crafting a compelling brand strategy, creating a strong social media...
Episode 278: Understanding the Disconnect Between Retailers and Consumers with Matt Rhodus of Oracle NetSuite
September 25, 2019 15:00 - 21 minutes - 14.6 MB“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.” Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing busin...
Episode 277: Customer Reviews and Demand Gen Marketing with Adam Goyette of G2
September 18, 2019 15:00 - 26 minutes - 18.2 MB“Underneath all the metrics and reviews is a treasure trove of data that can be leveraged by a demand gen marketer.” Adam Goyette, vice president of demand generation at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has spent his career developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth. Adam does not believe in “fluffy marketing goals,” but, instead, is all about alignment and o...
Episode 276: Email Marketing Strategies with Greg Zakowicz of NetSuite and Oracle Bronto
September 11, 2019 15:00 - 32 minutes - 22.3 MB“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.” Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes,...
Episode 275: The Personalized Customer Experience with John Hines of Teradata
September 04, 2019 15:00 - 31 minutes - 21.9 MB“It’s more about the path than the page.” John Hines is the director of Global Digital Experience Strategy and Campaign Execution at Teradata, the leading provider of data ecosystem architecture, big data analytics, customer journey mapping, and cloud-based data technology. He is a successful, proven digital executive leading game-changing, data-driven digital transformations. His digital-first mindset and his focus on creating roadmaps that improve digital customer experience, lower cost ...
Episode 274: Beyond the Glitter of Event Marketing with Lindsay Martin-Bilbrey of Nifty Method Marketing & Events
August 28, 2019 15:00 - 31 minutes - 21.4 MB“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.” Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement, and in making marketing, events...
Episode 273: Defining Value for Your Customers With Todd Hockenberry
August 21, 2019 15:00 - 30 minutes - 20.9 MB“It’s not just a marketing thing. It’s not just a sales thing. It’s a CUSTOMER thing.” Todd Hockenberry, founder of Top Line Results, is a consultant and advisor to B2B leaders helping them drive growth, align with buyers, and develop marketing and sales strategies. For over 10 years Todd and Top Line Results have led top-line revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. He helps his clients understand the changes in buyer behavior to gr...
Episode 272: Agile Marketing with Renata Lerch
August 14, 2019 15:00 - 38 minutes - 26.5 MB“The micromanagement of projects is no longer required and is no longer beneficial to anyone.” Renata Lerch is a global thought leader with international experience in Fortune 500, consulting, advertising agency, and not-for-profit associations. Renata has managed global marketing and market development teams for over 20 years, delivering successful programs in the Americas, Europe, Asia, and Australia. She has also created transformational customer engagement initiatives using methodologi...
Episode 271: The Social Dynamic Selling System with Rylee Meek
August 07, 2019 15:00 - 24 minutes - 16.6 MB“You want to fill the room and work the room.” Rylee Meek is founder and CEO of the Social Dynamic Selling System, a value-based approach to lead generation and client acquisition that an approach that has turned dinner seminar marketing into a science. The Social Dynamic Selling System, which Rylee devised in 2010, provides a predictable, sustainable, and scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisit...
Episode 270: Fully Integrated Marketing Strategies with May Lilley of Under Canvas
July 31, 2019 15:00 - 37 minutes - 26 MB“It’s about getting a feel for what moves the needle.” May Lilley is vice president of marketing and communications at Under Canvas, Inc., a company offering all-inclusive glamping adventure packages through their eight luxury glamping resorts, and whose mission is to bring the glamping experience to life anywhere in the country. May’s experiences, studies, and interests cross all areas of data-driven marketing, strategic communications, and branding, and combine to produce a truly integr...
Episode 269: Idea Generation and Strategy with Andrew Ostry of the American Heart Association
July 24, 2019 15:00 - 30 minutes - 21.2 MB“Tap into your audience as a culture.” Andrew Ostry is the strategic marketing manager at the American Heart Association. He is an innovative professional with an impressive history of translating data into real insight, leading to action that builds brands and drives business performance. He knows what it takes to propel a brand from good to great. Throughout his career, he has designed, implemented, and monitored consumer research studies and managed projects in collaboration with advert...
Episode 268: The Art of Engaging Customers with Kaylie Bruno of the Annie Selke Companies
July 17, 2019 15:00 - 16 minutes - 11.3 MB“The more cohesive the content, the higher the spikes in our metrics.” Kaylie Bruno is the digital marketing strategist for the Annie Selke Companies, a spirited, design-driven family of companies that create enthusiasm through its timely and timeless lifestyle products. Her background in art and design inform the content she manages on behalf of the company, and she skillfully bridges the gap between creative and tactical marketing strategies. In 2017, Kaylie won a Golden Bronto award for...
Episode 267: Taking a Passion and Turning it Into a Business with Jon and Gila Kurtz of Dog is Good
July 10, 2019 15:00 - 22 minutes - 15.4 MB“You can't take the risk out of everything.” Jon and Gila Kurtz are co-founders of Dog is Good, one of the most popular eCommerce brands today. Dog is Good is a lifestyle brand for dog lovers. In addition to selling wholesale and retail products, all of which celebrate the unique joy of living life with a dog, the company licenses the brand to numerous manufacturers in the pet, gift, and home product industries. Moveover, Dog is Good has developed a reputation for generously giving back to...
Episode 266: Engage, Convert, and Retain Customers with Stephanie Maassen of Balsam Brands
July 03, 2019 15:00 - 18 minutes - 12.9 MB“You can’t send out an email just because it’s Wednesday.” Stephanie Maassen is the senior CRM manager at Balsam Brands, a B-to-C eCommerce retailer specializing in selling high-end Christmas trees and home décor products both domestically and internationally. As senior CRM manager, Stephanie manages the catalog and email channels from concept to completion across multiple brands. She oversees a team that drives initiatives to generate awareness, build loyalty, and consideration to purchas...
Episode 265: How to Deliver Joy Along the Supply Chain with Jonée Woodard of Perfectly Posh
June 26, 2019 15:00 - 23 minutes - 15.9 MB“Keeping the Perfectly Post brand simple and ‘intentionally shallow’ is the key to the company’s success.” As Perfectly Posh's chief operating officer, Jonée is responsible for the acquisition, presentation, operation, and improvement of the systems that create and deliver Perfectly Posh's product and brand experience to Influencers and consumers. Prior to joining Perfectly Posh, Jonée worked as the senior VP of operations for another global direct selling beauty brand. In addition, her ca...