Episode 303: Email Marketing Strategies with Scott Cohen of Purple

StrategyCast

English - March 31, 2020 15:00 - 38 minutes - 26.6 MB - ★★★★★ - 61 ratings
Business agency business expert growth marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 302: Audience-based Affinity Profiling with Mike Westgate of Briggo Coffee

Next Episode: Episode 304: Creating Insight-Driven Content for Word-of-Mouth Marketing with Bill Bice of boomtime

“Only collect the data you intend to use.”

Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and email marketing agency executive. Currently, Scott is the senior email marketing manager at purple, where he combines his award-winning copywriting chops and industry-renowned email marketing strategy and execution expertise into building, growing, and optimizing a $100MM+ email marketing program.

Listen And Learn:

Where most email programs fail. How to build an effective list. Why he prefers a single opt-in approach. Measuring KPIs. GDPR regulations. The need for direct and explicit opt-ins. How email marketing ties into the larger customer experience.

TO LEARN MORE ABOUT PURPLE, CLICK HERE.

TO FIND SCOTT COHEN ON LINKEDIN, CLICK HERE.