StrategyCast
520 episodes - English - Latest episode: 5 days ago - ★★★★★ - 61 ratingsThe StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space
March 29, 2022 15:00 - 41 minutes - 28.7 MBLori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.
Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks
March 22, 2022 15:00 - 41 minutes - 28.2 MBCelebrate Integrate & Ignite’s 400th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.
Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroup
March 15, 2022 15:00 - 25 minutes - 17.9 MBMessaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.
Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting
March 08, 2022 16:00 - 25 minutes - 17.5 MBLori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.
Episode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part Series
March 01, 2022 16:00 - 26 minutes - 18.4 MBGet insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.
Episode 396: The Importance of Customer-First PR with Kristin Miller of Ping Identity
February 22, 2022 16:00 - 25 minutes - 17.4 MBCustomer-first PR strategies with Lori Jones and her guest Kristin Miller of Ping Identity on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Lori and Kristin discuss PR’s role in handling cyber security, why storytelling from the customer’s perspective is so important, and how to measure the quality and quantity of PR campaigns.
Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana
February 15, 2022 16:00 - 31 minutes - 21.4 MBHow growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.
Episode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple
February 08, 2022 16:00 - 27 minutes - 19.1 MBUsing experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.
Episode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th Level
February 01, 2022 16:00 - 33 minutes - 23.2 MBIf you are solving your customers’ problems, why aren’t they buying from you? Guest Jeremy Miner of 7th Level and host Lori Jones explore the misalignment between sales and marketing on this episode of the Integrate & Ignite Marketing Podcast.
Episode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line Profit
January 25, 2022 16:00 - 37 minutes - 26 MBSean Campbell of Cascade Insights discusses areas of opportunity in B2B marketing research on this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones.
Episode 391: Using Interactive Content to Avoid Decision Fatigue with Saksham Sharda of Outgrow
January 18, 2022 16:00 - 23 minutes - 16 MB“We forget that what made an ad great was not that it was cheap, it was that it was interactive.” Listen & Learn: Why interactive content is more important than ever. How interactive content helps brands cut through the overwhelming amount of information available in the marketplace. How just about anything on your website can be turned into interactive content. How strategic interactive content helps brands gain interest and intrigue with the buyer. How B2C companies can create m...
Episode 390: Responding to the Speed of Culture with Mike Westgate of TikTok.
January 11, 2022 16:00 - 29 minutes - 20.6 MB“TikTok is making marketers into performing artists.” Listen & Learn: How TikTok changed -- and gained popularity -- during the pandemic. Why TikTok is an entertainment platform rather than a social platform. The platform’s product roadmap aimed at highly creative and engaged creators. How brands can find their authentic voice. How TikTok is a multi-sensory platform marketers need to master. On TikTok, content is king. Mike Westgate manages TikTok’s US Growth Brand business, ...
Episode 390: Conversational Marketing with Amy Anderson of Wild Coffee
December 07, 2021 16:00 - 25 minutes - 46.8 MB“It’s about solving, not selling.” Listen & Learn: Defining conversational marketing. The difference between pushing out messages vs. having a conversation. Why it’s important to solve customers’ issues vs. sell them a product or service. The importance of being a good listener. Including chatbots and live chats into your conversational marketing strategies. Meet people where they are in the buying cycle. Amy Anderson is a widely respected and creative industry leader who sees ...
Episode 389: Conversational Marketing with Amy Anderson of Wild Coffee
December 07, 2021 16:00 - 25 minutes - 17.6 MB“It’s about solving, not selling.” Listen & Learn: Defining conversational marketing. The difference between pushing out messages vs. having a conversation. Why it’s important to solve customers’ issues vs. sell them a product or service. The importance of being a good listener. Including chatbots and live chats into your conversational marketing strategies. Meet people where they are in the buying cycle. Amy Anderson is a widely respected and creative industry leader who see...
Episode 389: Media Buying Trends for 2022 With Mary Ann Pruitt, CEO of Mosaic Media
November 23, 2021 16:00 - 38 minutes - 71 MB“An omnichannel approach is what we have to start looking at.” Listen & Learn: The five generations of consumers you need to know about. Insights into shifts in buyer behavior. Why everything needs to start with an integrated omnichannel approach. Getting back to basics and targeting individual consumers. Why a broad approach to media buying will ultimately cost you money. How your audience uses the same platform but for different reasons. Mary Ann Pruitt, CEO of the Mosaic Med...
Episode 388: Media Buying Trends for 2022 With Mary Ann Pruitt, CEO of Mosaic Media
November 23, 2021 16:00 - 38 minutes - 26.7 MB“An omnichannel approach is what we have to start looking at.” Listen & Learn: The five generations of consumers you need to know about. Insights into shifts in buyer behavior. Why everything needs to start with an integrated omnichannel approach. Getting back to basics and targeting individual consumers. Why a broad approach to media buying will ultimately cost you money. How your audience uses the same platform but for different reasons. Mary Ann Pruitt, CEO of the Mosaic M...
Episode 387: Refreshing a Long-Established Brand with a Six-Part Strategic Marketing Process with Kirsten Sladovnik of RMG
November 16, 2021 16:00 - 37 minutes - 25.7 MB“Hitting a pause button and being willing to invest a little bit more time in taking a good look at all aspects…buys off in dividends right now.” Listen & Learn: Why it was so important to understand where the brand had come from before setting out to do a refresh. The six-phased strategic marketing process RMG and Avocet took together to refresh the brand. Coming to a consensus and defining the brand’s what, how, and why. How focusing on the WHY of what you do has the greatest impa...
Episode 386: Product Sales and Marketing Misalignment and Mishaps with Erik Host-Steen, founder of SMP Alignment
November 09, 2021 16:00 - 28 minutes - 19.8 MB“No executive wakes up and says, ‘I’m going to create siloes within the organization,’ but it happens.” Listen & Learn: The top five things companies do that lead to misalignment between sales and marketing. The importance of understanding your audience from a psychological perspective. Why marketing can’t do it all and products don’t sell themselves. The two biggest mistakes marketing and sales teams make. The risks and threats of product sales and marketing misalignment. The t...
Episode 385: Big Impact, Small Budgets with Maggie Scivicque of arc Thrift Stores
November 02, 2021 15:00 - 35 minutes - 24.3 MB“Finding new ways to be relevant is what we all have to do, especially in this climate.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn’t. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Maggie Sci...
Episode 384: Using Humor to Connect and Create Relatability with Joseph Wilkins of FunnySalesVideos.com
October 26, 2021 15:00 - 31 minutes - 21.6 MB“There isn’t a brand out there whose customers don’t like to smile.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn’t. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Joseph Wilkins founded ProCreati...
Episode Title 384: Using Humor to Connect and Create Relatability with Joseph Wilkins of FunnySalesVideos.com
October 26, 2021 15:00 - 31 minutes - 29.6 MB Video“There isn’t a brand out there whose customers don’t like to smile.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn’t. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Joseph Wilkins founded ProCreative...
Episode 383: Embracing the Creative Mindset with Ben Ingham of Peraton
October 19, 2021 15:00 - 34 minutes - 24 MB“You can’t expect that the expected is going to do what you need it to do.” Listen & Learn: How thinking divergently fosters growth. Tying bold creative strategies to growth. How to become your clients’ creative agent. Why curiosity is the most important element of all creative strategies. What defines the creative mindset. Why big ideas don’t have to have big budget. Tips for embracing a creative. Ben Ingham is a brand and digital communications leader, a content marketin...
Episode 382: Marketing Your Employee Value Proposition to Assist in Recruiting with Teresa Rehme of Ball Corporation.
October 12, 2021 15:00 - 36 minutes - 25 MB“Every organization has an employee value proposition; you just need to be sure it’s the right one.” Listen & Learn: Why social media needs to speak to all your stakeholders. Storytelling as a way to get your customers and potential customers excited about your brand. Attracting the right customers vs. the number of customers. Defining your employee value proposition. Creating a culture and environment of belonging. The importance of incorporating goals for your brand’s diversit...
Episode 381: Crafting a Vivid Vision for Your Brand with Graeme Strachan of ViTL Solutions
October 04, 2021 15:00 - 31 minutes - 21.8 MB“If you ask someone about their company’s mission, you just see blank stares.” Listen & Learn: The building blocks for creating a Vivid Vision for your brand. The difference between a mission, a set of goals, company values, and a vision. How a Vivid Vision creates a culture and impacts retention. The questions you should ask to articulate your Vivid Vision. The importance of leadership when creating a Vivid Vision. How a Vivid Vision must start with alignment Graeme Strach...
Episode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist
September 15, 2021 21:24 - 37 minutes - 26.1 MB“Placing yourself in the story you’re trying to tell is where marketers hit gold.” Listen & Learn: The four tenets of strategic storytelling. The importance of people-first storytelling. The power of narrative. Why it’s never about what you make or why you make it. It’s not about selling a story; it’s about telling a story. Creating a compelling narrative for your brand from the beginning Michael Ashford, director of marketing at The Receptionist, is a builder, a communicat...
Episode 379: Embracing the Creative Resurgence with Cody Gillund of Experian Partner Solutions
September 08, 2021 15:00 - 19 minutes - 13.4 MB“Direct marketing does not work without brand awareness and brand awareness is driven by creative.” Listen & Learn: Tips for measuring your creative’s ROI. The tools you need to measure the impact of your creative. The importance of having a “creative minimum standard.” Why it’s important to not rely on creative for creative’s sake. How great creative makes the customer feel smart Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Ser...
Episode 378:Navigating the SEO and Content Marketing Landscape with Ryo Chiba of Topic
August 31, 2021 15:00 - 33 minutes - 23.1 MB“People are looking for trustworthy content to guide their decision making.” Listen & Learn: Where marketers are getting wrong, and where they are getting it right when it comes to leveraging the power of SEO, AI, and content. How to think about content with AI in mind. How marketers can benefit from a more “human-sounding” approach to content and SEO marketing. Use data to find out what is most important to your audience. Technological advancements, like GPT-3. Building and o...
Episode 377: Performance Marketing with David Stellato of DFO Global Performance Commerce
August 24, 2021 15:00 - 22 minutes - 15.7 MB“Make sure to properly test the local market before you go full scale.” Listen & Learn: The elements of performance marketing. The difference in focus between traditional marketing and performance marketing. Navigating GDPR when marketing internationally. The international markets that are easiest to work with. The importance of developing a proper customer journey to keep your audience engaged. The products and services and price points align well with a performance marketi...
Episode 376: Pushing Through Demand-Gen with Go-to-market engineer Mark Donnigan
August 17, 2021 15:00 - 32 minutes - 30.9 MB Video“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?” Listen & Learn: The four steps to the “flywheel” funnel. All about consensus creation. The one framework all marketers need to understand. How to boost demand-gen and topline revenue. Why marketers need to define the problem rather than talk about their product or service. Understanding the buyer journey Mark Donnigan is a startup trailblazer and a go-to-market engineer. ...
Episode 376: Pushing Through Demand-Gen with Go-to-market engineer Mark Donnigan
August 17, 2021 15:00 - 32 minutes - 22.5 MB“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?” Listen & Learn: The four steps to the “flywheel” funnel. All about consensus creation. The one framework all marketers need to understand. How to boost demand-gen and topline revenue. Why marketers need to define the problem rather than talk about their product or service. Understanding the buyer journey Mark Donnigan is a startup trailblazer and a go-to-market engineer. He...
Episode 375: Igniting Demand-Gen with Go-to-market Engineer Mark Donnigan
August 10, 2021 15:00 - 36 minutes - 25.3 MB“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.” Listen & Learn: The essence of category design. Why some brands make the mistake of leading with parity. The role of marketing in demand generation. Understanding the buyer’s journey. How the buyer’s journey impacts the marketing funnel. Building touchpoints along the buyer’s journey. Mark Donnigan is a startup t...
Igniting Demand-Gen with Go-to-market Engineer Mark Donnigan
August 10, 2021 15:00 - 36 minutes - 35.1 MB Video“The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.” Listen & Learn: The essence of category design. Why some brands make the mistake of leading with parity. The role of marketing in demand generation. Understanding the buyer’s journey. How the buyer’s journey impacts the marketing funnel. Building touchpoints along the buyer’s journey. Mark Donnigan is a startup...
Episode 374: Conversational Marketing with Vince De Benedetto of Automated Dreams
August 03, 2021 15:00 - 25 minutes - 17.4 MB“Conversational marketing allows you to have conversations with your customers along the whole journey.” Listen & Learn: The advances in AI that are helping brands connect to their customers. The Don’ts and Dos of conversational marketing. How to get chat marketing wins out of the gate. The benefits of the flexibility of conversational and chat marketing. Tips for having powerful conversations. Why it’s important to get your audience’s phone numbers and emails so you can own t...
Episode 373: Publishing as a Key Component to a Thought Leadership Strategy with Ken Schuetz of Aligned Influence
July 27, 2021 15:00 - 28 minutes - 19.5 MB“New knowledge is always built on something we already know and then extending it.” Listen & Learn: How thought leadership is based on new knowledge. The importance of not publishing a book before it’s ready. Building credibility through thought leadership. Why content is critical to help grow your brand through a thought leadership strategy. The pros and cons of working with a publisher vs. self-publishing. Trademarks, intellectual property, and distribution of a book ...
Episode 372: Earning Credibility Through Strategic News Release Distribution with Mickie Kennedy of eReleases
July 20, 2021 15:00 - 27 minutes - 19 MB“Don’t do PR in a silo.” Listen & Learn: How PR and earned media strategies should be part of your integrated marketing approach. The credibility of third-party endorsement. Why you need to incorporate influencers into your PR strategy. Milestone releases. What would make an editor or producer ignore a release? Why it’s important to be humble and to take ego out of your news releases. Mickie Kennedy is the founder and president of eReleases, the small business leader for pr...
Episode 371: The Psychology Behind Marketing with Author Roger Hall
July 13, 2021 15:00 - 26 minutes - 18.6 MB“I am a bigger fan of fear than most people.” Listen & Learn: Why fear is an important emotion. The difference between fear and anxiety. Turning fear into positive strategic wins. How to soothe your audience. The one thing all marketers should STOP doing. The power strategy of pairing something new with something familiar Dr. Roger Hall is the author of Staying Happy Being Productive: The Big 10 Things Successful People Do and Expedition. He is a business psychologist ...
Episode 370: Rethinking Your Influencer Approach with Drew Vernon of ToniesUSA
July 06, 2021 15:00 - 20 minutes - 14 MB“If you get the circumstances right and you find the right influencer, you can make a very powerful program.” Listen & Learn: The three “must-dos” of a successful influencer marketing strategy. Why consistency and authenticity are the basis for an influencer marketing strategy. The myths of influencer marketing. Defining what an influencer is Drew Vernon is the U.S. marketing lead at ToniesUSA and a disruptive innovation marketer with experience in beauty CPG, toy, and early ch...
Episode 369: The Five “Must Be’s” of Marketing with Lisa Morris of Dapicon
June 29, 2021 15:00 - 23 minutes - 15.8 MB“Originality comes from within.” Listen & Learn: Why marketers must be original. The five “Must Be’s” every marketer needs to embrace. Tips for staying focused and grounded in the midst of change. Staying relevant. Why bending the rules is a good thing Lisa Morris is the director of marketing at Dapicon Inc., a company that considers the idiosyncrasies of each supply chain participant, provides solutions that work for those participants, and delivers value that solves rea...
Episode 368: Rising Above the Sea of Sameness With Bold and Brave Brand Strategies with Michael Keplinger of SmashBrand
June 22, 2021 15:00 - 29 minutes - 19.9 MB“A brand is defined in a consumer’s mind and that takes time.” Listen & Learn: Products don’t sell themselves. Why being bold and brave strategies win the day. How to rise above the sea of sameness and differentiation your brand in the marketplace. Understanding the intersection between a well-planned brand strategy and brand activation. The importance of immersion and of truly understanding your customers’ pain points and needs. Defining your points of parity and points of differ...
Episode 367: AI-Generated Content Marketing with Jeff Coyle of MarketMuse
June 15, 2021 15:00 - 29 minutes - 20.1 MB“Start thinking about how your content is created and stop thinking about it as a replacement.” Listen & Learn: Why a Subject Matter Expert is the most important asset a business has. The Natural Language Generation tools that improve AI content. The difference between Natural Language Processing and Natural Language Generation. Understanding content sentiment. The power of combing sentiment, intent, and content formats. The risks of antiquated content. Jeff Coyle is a cros...
Episode 366: Ramping Up Exponential Growth For Your Brand With Dr. James Richardson of Premium Growth Solutions
June 08, 2021 15:00 - 27 minutes - 18.7 MB“The best way to succeed is to have a brilliantly designed innovation that is well-timed in the market.” Listen & Learn: How to time your go-to-market strategy. Why exponential growth is based on creating heavy users out of your initial fans. How to overcome the mental and cultural obstacles of what an innovative product should do in the marketplace. The importance of building your brand on the backs of fans. Tips for iterating in the market, growing fast, pacing your distribu...
Episode 365: The Importance of Visual Identity with Ian Bower of Graphic Rhythm
May 25, 2021 15:00 - 21 minutes - 15 MB“One of the easiest ways to passively communicate confidence and inspire confidence is through a consistent visual presence.” Listen & Learn: Deliver the expected and the unexpected through innovative design strategies. The importance of brand continuity when defining your visual identity. Why a strong visual presence is important to inspire confidence in your brand. When it comes to graphic design strategy, “the key thing is intention.” Ian Bower, founder of Graphic Rhythm...
Episode 364: Emotional Marketing with Brian Gregory of ADMANITY.com
May 18, 2021 15:00 - 28 minutes - 19.8 MB“You can’t sell your brand to the world until you understand what attracts the world to your brand.” Listen & Learn: The 15 primal emotions that are most likely to drive purchasing behavior. How small brands can go from “zeros to heroes” with the right emotional marketing strategies. How once you speak to the subconscious mind, sales will come. The importance of people-first marketing strategies to connect with your customers. The role of the conscious and subconscious mind in pur...
Episode 363: Ghostwriting as Part of Your Marketing Strategies with Writer Laura Gale
May 11, 2021 15:00 - 30 minutes - 20.9 MB“The role of the ghostwriter is to be a vessel between you and your audience.” Listen & Learn: The three-part technical process for defining voice when ghostwriting. Writing a book is not an early-stage strategy. How a ghostwriter is an advocate for the reader. The advantages of having a ghostwriter on your team. The pros and cons of self-publishing vs. using a publisher. How to prep your internal teams prior to a book launch Laura Gale got her start as a publicist for Hach...
Episode 362: How to Boost SEO Through Reputation Management with Bryan Phelps of Big Leap
May 04, 2021 15:00 - 24 minutes - 17 MB“Your home page isn’t your home page anymore. The first page of your branded search is your home page.” Listen & Learn: Why what shows up in a search is just as important as what’s NOT showing up. The importance of creating positive content and assets that show up on the SEO side. Tips to easily out-pace and out-weigh any of the competitors or anyone out there wanting to sabotage you online. Tips for boosting your ranking on Google on this episode. Three steps for using SEO to fin...
Episode 361: Internal Brand Alignment with Christopher Wallace of InnerView
April 27, 2021 15:00 - 25 minutes - 17.5 MB“Everyone has selling and marketing and to be the face of your organization at all times.” Listen & Learn: Where some companies get misaligned with their internal teams when it comes to the brand. Why inside sales and outside sales messaging is different. What is the brand transfer score? Why frontline teams often ignore new brand messaging. How do you get people to experience our brand story, not just tell them? How to immerse your internal team in what it means to deliver ...
Episode 360: Tips for Hiring an Agency for Your Brand with Mike Krass of MKG Marketing
April 20, 2021 15:00 - 30 minutes - 20.9 MB“You have to build trust from the very first moment you meet.” Listen & Learn: How to ensure that an agency you hire is a true strategic partner. Tips for negotiating media pricing with an agency. Accountability, trust, and transparency: essential elements when engaging an agency. Why it’s important to know if there are any conflicts of interest. What agencies need to know about GDPR compliance. Tips for onboarding an agency. Mike Krass is the CEO of MKG Marketing, a di...
Episode 359: Controlling the Narrative and Defining Your Personal Brand With Personal Branding Strategist Claire Bahn
April 13, 2021 15:00 - 24 minutes - 16.8 MB“Part of Googling yourself is if nothing shows up, a lot of people are going to ask why, and that’s a bad thing.” Listen & Learn: The importance of consistency across social channels How to leverage your personal brand to gain authority How to manage your social presence Tips for controlling the narrative Why focus and knowing your goals and audience are the most important things The importance of authenticity and energy Claire Bahn is a personal brand strategist and the CE...
Episode 358: Data Privacy with Abbey Schoenberg of Fancy.com
April 06, 2021 15:00 - 31 minutes - 21.7 MB“Individuals are watching their privacy and trying to find different ways to engage and to find brands that feel less push and more pull.” Listen & Learn: How privacy data is turning marketing strategies upside down. How the consumer is getting smarter in the digital space. Different generation’s expectations regarding privacy and brand affiliation. What marketers need to be aware of as the “flood of transparency” increases. Tips to prepare for changes in privacy data. Abbey...
Episode 357: Growing Your B2B Brand With Michelle Bank of NuSpire
March 30, 2021 15:00 - 34 minutes - 23.4 MB“You can’t just say it. You have to have proof.” Listen & Learn: Five tips for creating a powerful B2B marketing strategy. The importance of being realistic in setting your goals. What to look for in a team. Know your audience. Three kinds of content. Michelle Bank is chief marketing officer at NuSpire in Denver. Nuspire was born out of the devotion to provide a new, fresh and inspiring approach to closing cybersecurity gaps. Michelle is a strategic marketing professional, e...