StrategyCast
520 episodes - English - Latest episode: 5 days ago - ★★★★★ - 61 ratingsThe StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
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Episodes
Episode 438: AI-Powered Predictive Analytics with Andy Rossmeissl of Faraday
January 31, 2023 16:22 - 32 minutes - 22 MBAndy Rossmeissl of Faraday joins the Integrate & Ignite Marketing Podcast and host Lori Jones to talk about AI-powered predictive analytics. Tune in to hear Andy’s insights and recommendations for how to have a better understanding of how your customers might interact with your brand in the future, but also how they have engaged with it in the past.
Episode 435: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency
January 24, 2023 16:33 - 39 minutes - 54.6 MBJoin host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.
Episode 437: Leveraging Email Personalization to Exceed Customer Expectations with George Kapernaros of the YOCTO Agency
January 24, 2023 16:33 - 39 minutes - 27.3 MBJoin host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.
Episode 434: Personalized Marketing with Stephanie Cox of Lumavate
January 17, 2023 15:40 - 40 minutes - 55.8 MBTune in as Lori Jones and her guest Stephanie Cox CEO of Lumavate redefine what it means to truly connect with your audience with personalized marketing strategies.
Episode 436: Personalized Marketing with Stephanie Cox of Lumavate
January 17, 2023 15:40 - 40 minutes - 27.9 MBTune in as Lori Jones and her guest Stephanie Cox CEO of Lumavate redefine what it means to truly connect with your audience with personalized marketing strategies.
Episode 433: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing Executive
January 10, 2023 15:28 - 37 minutes - 51.7 MBNever before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 435: Empowering Customers and Tapping Into the Emotion of Generating Demand with Liza Adams, Senior Technology Marketing Executive
January 10, 2023 15:28 - 37 minutes - 25.9 MBNever before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 432: Christmas Greetings and 2023 Marketing Trends with Integrate & Ignite Podcast Host Lori Jones
December 20, 2022 16:00 - 3 minutes - 5.99 MBHappy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!
Episode 434: Christmas Greetings and 2023 Marketing Trends with Integrate & Ignite Podcast Host Lori Jones
December 20, 2022 16:00 - 3 minutes - 2.28 MBHappy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!
Episode 433: Customer-Centric Marketing with Sydni Craig - Hart of Smart Simple Marketing
December 13, 2022 16:00 - 33 minutes - 23.3 MBeaching and supporting all the different customers in your target audience – even those beyond your established buyer personas – is the topic of this episode of the Integrate & Ignite Podcast with host Lori Jones and her guest Sydni Craig- Hart of Smart Simple Marketing. Sydni shares with our listeners her insights into creating customer-centric marketing strategies, how to build customer loyalty and inspire inclusivity, and reminds us that every marketing team is tasked with ensuring that d...
Episode 431: Customer-Centric Marketing with Sydni Craig - Hart of Smart Simple Marketing
December 13, 2022 16:00 - 33 minutes - 62.1 MBReaching and supporting all the different customers in your target audience – even those beyond your established buyer personas – is the topic of this episode of the Integrate & Ignite Podcast with host Lori Jones and her guest Sydni Craig- Hart of Smart Simple Marketing. Sydni shares with our listeners her insights into creating customer-centric marketing strategies, how to build customer loyalty and inspire inclusivity, and reminds us that every marketing team is tasked with ensuring that ...
Episode 430: Marketing for Fast-Growth Companies with Adam Rosenberg of Arrive Health
December 06, 2022 15:40 - 40 minutes - 55 MBProducts don’t sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Adam Rosenberg of Arrive Health to learn more. Tune in and learn from Adam’s experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.
Episode 432: Marketing for Fast-Growth Companies with Adam Rosenberg of Arrive Health
December 06, 2022 15:40 - 40 minutes - 27.5 MBProducts don’t sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Adam Rosenberg of Arrive Health to learn more. Tune in and learn from Adam’s experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.
Episode 431: Conversational Marketing with Max Koziolek of Spectrm
November 29, 2022 16:00 - 29 minutes - 20.6 MBConversational marketing is a message-first, privacy-first approach poised to become one of the top marketing channels and the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Max Koziolek of Spectrm. Learn why 72% find of marketers find conversational marketing effective and why marketing strategies should be geared toward more human-centric interactions in their conversational marketing channels in order to drive paid traffic and improve ...
Episode 429: Conversational Marketing with Max Koziolek of Spectrm
November 29, 2022 16:00 - 29 minutes - 54.7 MBConversational marketing is a message-first, privacy-first approach poised to become one of the top marketing channels and the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Max Koziolek of Spectrm. Learn why 72% find of marketers find conversational marketing effective and why marketing strategies should be geared toward more human-centric interactions in their conversational marketing channels in order to drive paid traffic and improve ...
Episode 430: Be Thankful: A Moment of Gratitude with Integrate & Ignite Podcast Host, Lori Jones
November 22, 2022 16:00 - 1 minute - 1.26 MBAs Thanksgiving approaches, we are taking a moment to be grateful. Tune in to this special episode of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ poem that reflects on gratitude and acknowledges the joy that we can each name as our own. Happy Thanksgiving!
Episode 428: Be Thankful: A Moment of Gratitude with Integrate & Ignite Podcast Host, Lori Jones
November 22, 2022 16:00 - 1 minute - 3.27 MBAs Thanksgiving approaches, we are taking a moment to be grateful. Tune in to this special episode of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ poem that reflects on gratitude and acknowledges the joy that we can each name as our own. Happy Thanksgiving!
Episode 429: What to Expect and Look Forward to in 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight
November 15, 2022 15:13 - 30 minutes - 20.8 MBHot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 427: What to Expect and Look Forward to in 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight
November 15, 2022 15:13 - 30 minutes - 41.6 MBHot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 428: Honesty and Integrity: The Big Shift in Marketing with Doug Kessler of Velocity Partners
November 08, 2022 17:50 - 32 minutes - 22.5 MBThis episode of the Integrate & Ignite Marketing Podcast features guest Doug Kessler of Velocity Partners and is all about how marketers can adopt a new mindset, one that is oriented around defining ideal prospects, around listening harder with learning strategies, and around what Doug calls, “insane honesty.”
Episode 426: Honesty and Integrity: The Big Shift in Marketing with Doug Kessler of Velocity Partners
November 08, 2022 17:50 - 32 minutes - 45 MBThis episode of the Integrate & Ignite Marketing Podcast features guest Doug Kessler of Velocity Partners and is all about how marketers can adopt a new mindset, one that is oriented around defining ideal prospects, around listening harder with learning strategies, and around what Doug calls, “insane honesty.”
Episode Title 425: Magnetic Messaging with Sandy Gerber of Harbourfront Wealth Management now
November 01, 2022 15:56 - 19 minutes - 35.8 MBGoing beyond simply selling to your audiences to connecting and truly motivating them. Magnetic messaging with Sandy Gerber of Harbourfront Wealth Management on the Integrate & Ignite Marketing Podcast and learn about emotional magnetism.
Episode Title 427: Magnetic Messaging with Sandy Gerber of Harbourfront Wealth Management now
November 01, 2022 15:56 - 19 minutes - 13.5 MBGoing beyond simply selling to your audiences to connecting and truly motivating them. Magnetic messaging with Sandy Gerber of Harbourfront Wealth Management on the Integrate & Ignite Marketing Podcast and learn about emotional magnetism.
Episode 426: Messaging and Positioning that Becomes a Magnet for Customer Acquisition with Sandy Gerber of the NEXT Marketing Agency
October 25, 2022 15:20 - 27 minutes - 19.1 MBImpactful messaging and positioning that becomes a magnet for customer acquisition with host Lori Jones and her guest Sandy Gerber of NEXT Marketing Agency on episode one of this two-part series on the Integrate & Ignite Marketing Podcast.
Episode 424: Messaging and Positioning that Becomes a Magnet for Customer Acquisition with Sandy Gerber of the NEXT Marketing Agency
October 25, 2022 15:20 - 27 minutes - 25.3 MBImpactful messaging and positioning that becomes a magnet for customer acquisition with host Lori Jones and her guest Sandy Gerber of NEXT Marketing Agency on episode one of this two-part series on the Integrate & Ignite Marketing Podcast.
Episode 424: Internal Communications and its Impact on Customer Loyalty with Ben Baker of Your Brand Marketing
October 18, 2022 15:30 - 34 minutes - 47.2 MBStudies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 425: Internal Communications and its Impact on Customer Loyalty with Ben Baker of Your Brand Marketing
October 18, 2022 15:30 - 34 minutes - 23.6 MBStudies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 424: Marketing Campaigns to Build Talent with Jessica Erickson of Longmont Economic Development Partnership
October 11, 2022 14:55 - 32 minutes - 22.5 MBJessica Erickson of Longmont Economic Development Partnership is all about breaking down the walls of a system that has defined economic development and the marketing strategies that help promote it for decades. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones to learn how Jessica has refined and challenged the status quo.
Episode 422: Podcasting as Part of an Inspiring Thought Leadership Strategy with Tyler Chisholm CEO of Clearmotive Marketing Group
September 27, 2022 15:00 - 43 minutes - 29.6 MBInspiring thought leadership through podcasting with Lori Jones and her guest Tyler Chisholm CEO of Clearmotive Marketing Group on this episode of Integrate & Ignite. Listen in here.
Episode 421: How You Can Systematize Your Business for Big Wins with David Jenyns founder of SYSTEMology
September 20, 2022 15:00 - 36 minutes - 25.2 MBSystemizing your processes and streamlining your internal team? Then this episode of the Integrate & Ignite Marketing Podcast is for you! Tune in to listen in to host Lori Jones’ conversation with David Jenyns founder of SYSTEMology here
Episode 420: Go-to-Market Strategies with Malaika Jenkins of Cybersoft Technologies
September 13, 2022 15:00 - 34 minutes - 23.8 MBImpactful go-to-market product launch strategies with Malaika Jenkins of Cybersoft Technologies on this episode of the Integrate & Ignite Marketing Podcast and discusses.
Episode 419: Powerful and Relatable Content Strategies with James Scherer of Codeless
September 06, 2022 15:00 - 37 minutes - 26.1 MBPowerful content strategies are the topic of this informative and thought-provoking episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest James Scherer of Codeless.
Episode 423: Events as a Core B2B Marketing Strategy with Jonathan Kazarian of Accelevents
September 06, 2022 15:00 - 27 minutes - 18.6 MBCOVID changed how marketers approach including events in their strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guest Jonathan Kazarian of Accelevents to learn more.
Episode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla Johnson
August 09, 2022 15:00 - 47 minutes - 32.9 MBCreativity often starts with daydreaming, which can then lead to big ideas! Join Lori Jones and author and innovator Carla Johnson on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of Postie
August 02, 2022 15:00 - 22 minutes - 15.3 MBIn the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.
Episode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of Fountain
July 26, 2022 15:00 - 39 minutes - 26.8 MBBig questions about the new Google platform were answered by host Lori Jones and her guest Jake Surrey of Fountain on this episode of the Integrate & Ignite Marketing Podcast. Listen in as Jake explains the complicated changes, the ins and outs of Google Analytics 4, and more!
Episode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 Companies
July 19, 2022 15:00 - 43 minutes - 29.6 MBInnovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating your brand’s “Why,” and delighting your customers!
Episode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners Club
July 12, 2022 16:00 - 32 minutes - 22 MBNo matter the size of your business, hitting your conversation rate goals can be challenging. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ami Sanyal, CEO of the Uncommoners Club, to learn his process for implementing high-conversion marketing campaigns and get buy-in from the C-suite, and how he favors a mindset that embraces taking chances.
Episode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown
July 05, 2022 15:00 - 29 minutes - 20 MBDemystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.
Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro
June 21, 2022 15:00 - 36 minutes - 25.1 MBChallenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.
Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet
June 07, 2022 15:00 - 32 minutes - 22.6 MBLeveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet.
Episode 410: Taking a Branded House Approach With Ryan Green of the Yoder Family of Companies
May 31, 2022 15:00 - 29 minutes - 20.4 MBDeveloping a House of Brands around a vision and core values with guest Ryan Green of the Yoder Family of Companies on this edition of Integrate & Ignite. Tune in to this episode as Ryan shares lessons learned in launching this unique approach, developing a powerful positioning statement, and the importance of promoting consistency and a shared vision with internal and external stakeholders.
Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI
May 24, 2022 15:00 - 40 minutes - 27.9 MBWe are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.
Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir
May 17, 2022 15:00 - 25 minutes - 17.4 MBThe Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.
Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group
May 10, 2022 15:00 - 30 minutes - 21 MBFrom competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.
Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand
May 03, 2022 15:00 - 40 minutes - 27.7 MBWhat is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!
Episode 405: Cross-Generational Marketing with Psychologist Dr. Gustavo Grodnitzky
April 22, 2022 18:17 - 44 minutes - 61.4 MBMost brands have to market to multiple generations. Generational and cross-generational marketing with host Lori Jones and her guest Psychologist Dr. Gustavo Grodnitzky on this episode of the Integrate & Ignite Marketing Podcast.
Episode 404: The Learning Mindset with Richard Medcalf of Xquadrant
April 19, 2022 15:00 - 35 minutes - 24.2 MBEmbracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.
Episode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health
April 12, 2022 15:00 - 39 minutes - 27.2 MBInternal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.
Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum
April 05, 2022 15:00 - 38 minutes - 26.5 MBCommunicating complicated science, research, engineering, and technology with host Lori Jones and her guest Kortny Rolston-Duce of Quantinuum on this episode of the Integrate & Ignite Marketing Podcast.