StrategyCast
520 episodes - English - Latest episode: 5 days ago - ★★★★★ - 61 ratingsThe StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
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Episodes
Episode 355: Powerful Logos That Get Your Brand Noticed With Richard Lau of Logo.com
March 16, 2021 15:00 - 30 minutes - 20.8 MB“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.” Listen & Learn: The psychology behind a logo. The advantages of doing a logo refresh vs. an entirely new design The four tips for the perfect logo. How many colors a logo should have. How to avoid over-designing your logo. Why simplicity is key to any logo design. Richard Lau, founder of Logo.com,...
Episode 354: Understanding Group-Think and Personalized Marketing with Eric Reed of reed5group
March 09, 2021 16:00 - 38 minutes - 26.4 MB“On the receiving end of what we’re putting out for marketing, that’s where the behavior has been disrupted for the people we’re trying to connect with.” Listen & Learn: The elements of a personalized marketing strategy. How curiosity and challenging the status quo to impact positive change. What can you do to create the connection between sales and marketing? The biggest challenges marketing directors face today. How the receiving-end of the environment in which we are presenting...
Episode 353: Creating Powerful Virtual Events with Jonathan Kazarian of Accelevents
March 02, 2021 16:00 - 24 minutes - 17.1 MB“Community is global.” Listen & Learn: Five tips for using virtual events to develop your brand. How to maintain the “human touch” at a virtual event. How to navigate hybrid events. How to prove the value of virtual and hybrid events. Using virtual events to engage customers. How to Bring Your Own Audience to a virtual event. Jonathan Kazarian is an entrepreneur, event marketing expert, and the founder and CEO of Accelevents, a one-stop-shop for event organizers who want to...
Episode 352: Personalized Videos as Part of Your Sales and Marketing Funnel with Oliver Bridge of Bonjoro
February 23, 2021 16:00 - 26 minutes - 18 MB“Who’s going to ignore a video that was recorded especially for them?” Listen & Learn: The specifics of conversion tactics, activation tactics, and growth tactics. Why authenticity so important when creating a personalized video strategy. How personalized videos drive action. The best ways to use personalized video to reach your audience at each and every touch point. High-touch, medium-touch, and low-touch approaches to creating a personalized video strategy. How to reverse eng...
Episode 351: Thought Leadership and Ruffling Feathers with Matt Johnson
February 16, 2021 16:00 - 29 minutes - 40.5 MB“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.” Listen & Learn: Why thought leaders are natural teachers. The three stages of influence. The tipping point of influence. Get seen, get noticed, and get known. Why it’s important to ruffle some feathers. How to decide which hill you want to die on Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production...
Episode 351: Thought Leadership and Ruffling Feathers with Matt Johnson
February 16, 2021 16:00 - 29 minutes - 20.3 MB“You want to lead through ideas and concepts as opposed to leading by transferring emotion, energy, and enthusiasm.” Listen & Learn: Why thought leaders are natural teachers. The three stages of influence. The tipping point of influence. Get seen, get noticed, and get known. Why it’s important to ruffle some feathers. How to decide which hill you want to die on Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch and production...
Episode 350: Marketing Bravery with Rachel Garcia of Terumo BCT
February 09, 2021 16:00 - 26 minutes - 18.2 MB“There’s no downside for you to becoming (the content owner), and talking to customers.” Listen & Learn: How to measure what matters. Tips for inspiring bravery. The importance of talking to your customers. How to become the content owner. Why it’s important to challenge the status quo. The importance of finding your tribe of influencers. Rachel Garcia is a marketing leader in the life sciences and healthcare sectors and was recently named global clinical marketing manager ...
Episode 349: Lead Gen in a Virtual Trade Show World with Christina Wegner of Vollrath
February 02, 2021 16:00 - 33 minutes - 23 MB“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.” Listen & Learn: How to collect clean data from a virtual trade show. How to drive virtual trade show attendees to your protocol. Making sure your sales team is aligned and using LinkedIn properly. Knocking down the myths of LinkedIn. Even if trade shows are virtual this year, you still have to get to the buyers’ table. How to have robust trade sho...
Episode 348: Consumer-first Marketing with Jesus Valdez of Pilgrim’s Pride
January 26, 2021 16:00 - 44 minutes - 30.5 MB"You don’t have a right to win if you don’t meet the points of parity.” Listen & Learn: Why it’s important to listen to your audience FIRST. The four steps to setting out a long-term consumer-focused strategy. Putting the consumer at the center of everything you do. Casting your vision. Defining your audience and remembering that not every brand is for everyone. Your brand’s “reason to believe.” Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chi...
Episode 347: Bringing the Fortune 100 Experience to the Startup Environment with Brandon Porras of Kodiak Cakes
January 19, 2021 16:00 - 28 minutes - 19.6 MB"Create a direct-to-consumer network before you sell in-store." Listen & Learn: Tips for striking that hard-to-achieve balance between direct-to-consumer and brick-and-mortar. Customer segments and how to approach each. The value of in-store demos and roadshows. Making your marketing more efficient so that you can scale your small business into a bigger business. The process and analytics to determine how marketing can benefit the top-of-line revenue even for smaller brands. ...
Episode 346: Eight Secrets to Bold Marketing with Suzanne Chadwick
January 12, 2021 16:00 - 42 minutes - 29.4 MB“Being bold is about going against the grain, moving forward without fear.” Listen & Learn: Eight secrets to bold marketing. Moving your brand from boring to brave. The importance of building relationships. Amplifying your sales through brave strategies. Why it’s important to study other brands, even those outside your industry, to see how they are approaching bold marketing. The five key audiences to focus on, including super fans and collaborators. Suzanne Chadwick is a B...
Episode 345: The Marketing Revolution with Digital Guru, Tony Guarnaccia
January 05, 2021 16:00 - 34 minutes - 23.7 MB“If you don’t have the data, your first step is to get it.” Listen & Learn: Prioritizing your products and services to determine your markets. The life-time value of a buyer and the importance of focusing on loyalty and referrals. Six Steps to Results Compounding. The tools that help you understand what is happening in the funnel. Six Growth Factors to Success. The power of the Results Loop. Tony Guarnaccia is widely recognized as an authority on digital marketing and has d...
Episode 344: How To Create Powerful Video Testimonials with Sam Shepler of Testimonial Hero
December 15, 2020 16:00 - 23 minutes - 16 MB“There is way more social proof when a customer is willing to put their face on camera.” Listen & Learn: The 15 ultimate, battle-tested, and magical questions to ask during a customer testimonial interview. How to create world-class storytelling and establish trust with your customers faster. The authenticity that video provides to potential customers to encourage a buying decision. How to navigate the fine line between authenticity and very high quality. Sam Shepler is a filmm...
Episode 343: Tips For Understanding Marketing and Data Collection in a Privacy-First World with Max Kirby of the Publicis Sapient
December 08, 2020 16:00 - 39 minutes - 27.4 MB“You’re not trying to learn everything possible about your customer. You’re trying to learn everything possible that is relevant to the value they expect from you.” Listen & Learn: What marketers need to be concerned about regarding privacy over the next several months. What you need to know about customer data platforming, common data models, and cloud and APIs. The three things to look for when choosing a CRM system. What you need to know to navigate the data-collection era. Max ...
Episode 342: Five Bold and Brave Marketing Tips For Entrepreneurs With Kelly Miano Of Perennial
December 01, 2020 16:00 - 34 minutes - 23.8 MB“Marketing is part science, part art. You need the soft skills in order to be successful.” Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record of creating and executing innovative, integrated programs that build brands - from start-ups t...
Episode 341: Accelerating the Deal Cycle by Finding Your Ideal Customer With Jennifer Holtvluwer of Spirion
November 24, 2020 16:00 - 27 minutes - 19.1 MB“If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.” Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleag...
Episode 340: How Internal Communications Can Maintain a Strong Culture and ESOP Model During an Acquisition with Mark Lake of Roccor
November 17, 2020 16:00 - 39 minutes - 27.4 MB“If we as a company are going to be profitable, the employee-owners should continue to be able to be profitable as well.” Mark Lake is chief technology officer at Roccor, a disruptive military and commercial hardware supplier in the rapidly growing small satellite market. He oversees technology and advanced product development efforts, multi-organization cooperative ventures, and strategic partnerships for technology capitalization. Mark started his career as a research engineer and pr...
Episode 339: How Content Can Boost Your Brand’s Authority with Brad Smith of Codeless
November 10, 2020 16:00 - 30 minutes - 21.1 MB“You can’t compete without a consistent way to build good links.” Brad Smith is the founder and CEO of Codeless, a content production company whose content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more. He is also the cofounder of uSERP, a digital PR company that helps connect its clients with leading SaaS, eCommerce, SEO, tech, business, and marketing sites to boost brand authority. Fast. Brad has been an in-the-trenches marketer for ov...
Episode 338: Scaling and Growing Your Brand Online with Janis Carmena, founder of eCommerce Queen Bee
November 03, 2020 16:00 - 35 minutes - 24.4 MB“Starting your own Amazon store isn’t hard; don’t get overwhelmed.” Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling onlin...
Episode 337: Creating Brand Authority with Curt Mercadante of Merc Enterprises
October 27, 2020 15:00 - 38 minutes - 26.6 MB“There is no Easy Button. The same timeless principles that applied 25 years ago will apply 25 years from now.” Curt Mercadante, founder of Merc Enterprises, helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For more than 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country. He has built three profitable businesses, including a seve...
Episode 336: Creating “Erasable” Strategic Plans with Becky Schol of the City of Longmont
October 20, 2020 15:00 - 31 minutes - 21.8 MB“Go where people are; that doesn’t always mean physically, it means making things available 24/7.” Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later se...
Episode 335: Making Brands Human with Jacqueline Lieberman of BrandCrudo
October 13, 2020 15:00 - 38 minutes - 26.2 MB“Every brand was started from a human being; that fundamental human truth needs to carry over for your purpose to resonate.” Jacqueline Lieberman is the founder of the brand strategy consultancy, BrandCrudo. She’s honed her no-B.S.-approach to marketing strategy over the years guided by one belief – when you make brands more human, you connect them to more people. Throughout her career, she has developed a narrative-based approach to traditional strategic planning to uncover the brand trut...
Episode 334: Taking an Old School and Relationship-Focused Approach To Sales and Marketing with Author Bea Wray
October 06, 2020 15:00 - 33 minutes - 23.3 MB“I care enough about WHO you are to KNOW who you are.” Bea Wray has five years of experience in personal branding and authority marketing. Her expertise is in strategic and partner marketing, gorilla marketing, company launches, and event management. She is also an author and keynote speaker on a wide range of topics including executive leadership, entrepreneurship, innovation, and women in business. Corporations increase employee engagement and excellence through her engaging presenta...
Episode 333: Staying on the First Page of Search with Chris Dickey of Visably
September 29, 2020 15:00 - 29 minutes - 20 MB“If your PR doesn’t live beyond the flicker of the moment that it’s published, it has super limited value for a client.” As an owner and principal of a PR agency for over a decade, Chris Dickey has thoroughly explored the intersection of PR and search engine strategy. PR has always been a top-of-funnel marketing strategy, and Search, which on average receives six billion queries every day, is by far the world's largest product discovery platform. Yet brands typically approach toward search...
Episode 332: Video Marketing Strategies with Gideon Shalwick of Splasheo
September 22, 2020 15:00 - 32 minutes - 22.3 MB“Unless you’re a Hollywood producer, don’t get too fancy with your production.” Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real...
Episode 331: Helping Emerging Brands Succeed on Amazon with Carolyn Lowe of ROI Swift
September 15, 2020 15:00 - 29 minutes - 20.2 MB“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.” Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ad...
Episode 330: Dispelling the Myths and Misconceptions of Reddit with Bethany Claypool of Fathom Events
September 08, 2020 15:00 - 39 minutes - 27.1 MB“The more organic, the more authentic, the less salesy, the fewer ‘buy now’ messaging in our ads, the better.” Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience and success of each title while leading the strategy of Fathom’s advertising, event marketing, d...
Episode 329: Leveraging YouTube to be a Lead-Generating Machine with Nate Woodbury of Be The Hero Studios
September 01, 2020 15:00 - 36 minutes - 25.1 MB“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.” Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic. The strategic videos Nate produces ensur...
Episode 328: Aligning Sales and Marketing with Craig Klein of SalesNexus.com
August 25, 2020 15:00 - 25 minutes - 17.9 MB“If it weren’t for salespeople, our entire economy would crumble.” Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling, a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multimillion dollar, multi-year contracts to energy companies like ExxonMobil, BP, Shell, and C...
Episode 327: Resiliency Marketing with Randall Scott White
August 18, 2020 15:00 - 27 minutes - 18.8 MB“Get out there and make some exciting things happen for your brand as if you didn’t have a budget!” Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtu...
Episode 326: Startup Marketing Tools and Tips With John King of Cognite
August 11, 2020 15:00 - 35 minutes - 24.4 MB“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.” As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Time...
Episode 325: Connecting the Dots Between PR and Social Media With Jennifer Livingston of Atkins Nutritionals, Inc.
August 04, 2020 15:00 - 31 minutes - 21.4 MB“Traditional media relations just isn’t enough anymore.” Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrity endorsements and ambassador deals, the PR for product launches, as well as for advocacy and ...
Episode 324: The Seven Marketing Must-Haves to Creating a Successful Brand Eco-System with David Lemley of Retail Voodoo
July 28, 2020 15:00 - 33 minutes - 23.3 MB“When a brand gets clear on why they exist and what kind of contribution they want to make to society, that automatically puts them into the better-for-you space.” David Lemley is a brand strategist with a strong history in restoring growth to declining brands, developing new brands, and accelerating growth on established brands. He is the president and head of brand strategy for Retail Voodoo, a firm that helps specialty food and beverage brands address their toughest growth challenges. D...
Episode 323: The Importance of Amazon as Part of Your Marketing Mix with Kiri Masters of Bobsled Marketing and The Marketplace
July 21, 2020 15:00 - 29 minutes - 40.8 MB“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.” Kiri Masters is the founder and CEO of Bobsled Marketing and The Marketplace Institute, two companies that help consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketpla...
Episode 323: The Importance of Amazon as Part of Your Marketing Mix with Kiri Masters of Bobsled Marketing
July 21, 2020 15:00 - 29 minutes - 20.4 MB“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.” Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazo...
Episode 322: Leveraging Data Analytics to Understand The Buyer Mindset With Michelle Howard of Xactly
July 14, 2020 15:00 - 34 minutes - 23.9 MB“Yes, you have the data. But you have to be able to decipher it; is there a compelling story there?” Michelle Howard is a senior product marketing manager at Xactly. She is responsible for the go-to-market strategy for numerous products, including Xactly Insights, Xactly SimplyComp, and Xactly Objectives. She has a strong background in product marketing for software companies in the events, telecom, internet marketing, and insurance industries. Michelle is a keen observer of trends in data...
Episode 321: Taking a High-Tough and White Glove Approach to Responsive Customer Service Through Marketing Strategies with Maddy Martin of Smith.ai
July 10, 2020 03:14 - 24 minutes - 17.1 MB“If you say you’re innovative and then force everyone to call your 1-800 number, then you’re not doing what you say you can do.” Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist and intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital m...
Episode 320: Creating Brand Communities with Influencer Marketing with Magda Houalla of AspireIQ
June 30, 2020 15:00 - 36 minutes - 25.4 MB“Brand is in the mind of the consumer.” Magda Houalla is the director of marketing strategy at AspireIQ, the leading influencer marketing platform empowering businesses to generate branded creative at scale. Magda plays a pivotal role in ensuring all existing and new brands using the AspireIQ platform are set up for success by aligning their needs with best practices and world-class strategy. Her guidance has helped brands such as Zevia, Freshly, Bed Bath & Beyond, L.L. Bean, and Walmart b...
Episode 319: The push and pull of a powerful YouTube advertising strategy with Aleric Heck of AdOutreach
June 23, 2020 15:00 - 39 minutes - 54.9 MB“You want to target the intent, what people are looking up.” Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The ...
Episode 319: The Push and Pull of a Powerful YouTube Advertising Strategy with Aleric Heck of AdOutreach
June 23, 2020 15:00 - 39 minutes - 27.5 MB“You want to target the intent, what people are looking up.” Aleric Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers. He discovered the power of YouTube ads five years ago and since that time has run highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs and marketers harness the power of YouTube ads to grow and scale their businesses through AdOutreach. The ...
Episode 318: Managing Your Brand’s Reputation with Chris Yoko of Yoko Co
June 16, 2020 15:00 - 27 minutes - 18.8 MB“Feedback is a gift.” Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful asset, their web presence. Throughout his career, he has worked with some of the planet’s largest brands, like Ritz Carlton, Pampers, and Living Social. Chris excels at a...
Episode 317: Being of Service and Authentically Communicating with Your Customers During a Crisis with James Soto of Industrial Strength Marketing
June 09, 2020 15:00 - 32 minutes - 22.5 MB“Start with your existing customers – keep your contracts, see how you can be of service, see the problem areas that you can solve – and you will see organic growth.” As founder and CEO of Industrial Strength Marketing, one of North America’s top B2B marketing agencies, James Soto brings 17+ years of experience and perspective working with iconic industrial brands, media, and trade organizations helping them address the challenges they face in this new era of disruptive business models, g...
Episode 316: The A.I. Revolution with A.I. Subject Matter Expert Neil Sahota
June 02, 2020 15:00 - 34 minutes - 23.7 MB“It’s surprising what a machine can do just as well if not better than us.” Neil Sahota is an IBM Master Inventor, United Nations A.I. subject matter expert, professor at UC Irvine, and globally recognized speaker and author. Neil is a founding member of the UN’s Artificial Intelligence for Social Good Committee, and author of the book, Own the A.I. Revolution, a best-seller that provides a future-forward look at A.I. Neil’s work experience spans multiple industries including healthcare, r...
Episode 315: Activating the Conversation Funnel with Karen Kelly of Tapple
May 26, 2020 15:00 - 25 minutes - 17.5 MB“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.” Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co...
Episode 314: Integrating Social Marketing Into Your Full-Funnel Approach with Casey Carroll of Action Advertising Agency
May 19, 2020 15:00 - 29 minutes - 20.2 MB“Targeted AI is like a laser-guided nuclear bomb.” Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double ...
Episode 313: Marketing During a Time of Crisis Mini-Series: Part 3 Your Brand Recovery Roadmap
May 14, 2020 06:01 - 10 minutes - 6.96 MB“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.” Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series. Listen & Learn: How to launch marketing campaigns that reengage stakeholders. The importance of providing your customers straight talk, reassurance, and consistency as we ...
Episode 312: Digital Marketing Strategies with Elly Moody of the McDonald’s Corporation
May 12, 2020 15:00 - 33 minutes - 46 MB“Digital marketing shouldn’t be a second thought.” Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social m...
Episode 312: Digital Marketing Strategies with Elly Moody of the McDonald’s Corporation
May 12, 2020 15:00 - 33 minutes - 23 MB“Digital marketing shouldn’t be a second thought.” Elly Moody is a digital customer satisfaction and engagement strategy manager for the McDonald’s Corporation worldwide. She is a creative digital brand strategist that believes in the power of collaboration, authenticity, and social media marketing as a means to connect real people both online and offline. She has worked with over 350 athletes, executives, teams, companies, brands, nonprofits, and tech startups on developing their social m...
Episode 311: People-First Marketing with Renata Ferraiolo
May 06, 2020 15:00 - 26 minutes - 18 MB“The consumer is you.” Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social c...
Episode 311: People-First Marketing with Renata Ferrraiolo
May 06, 2020 15:00 - 26 minutes - 36.2 MB“The consumer is you.” Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social c...