454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas

StrategyCast

English - June 06, 2023 06:01 - 46 minutes - 32.1 MB - ★★★★★ - 61 ratings
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Previous Episode: 453: Hiring and Retaining Employees in the New Workplace Culture with Steve Urban of Riderflex

Next Episode: 455: The Entrepreneurial Mindset with Author Elaine Pofeldt

Approaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.