466: The Power of Category Design with Mike Bruno of Play Bigger

StrategyCast

English - September 05, 2023 06:01 - 46 minutes - 32 MB - ★★★★★ - 61 ratings
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Previous Episode: 465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way

Next Episode: 467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies

Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!