467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies

StrategyCast

English - September 12, 2023 06:01 - 40 minutes - 28 MB - ★★★★★ - 61 ratings
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Previous Episode: 466: The Power of Category Design with Mike Bruno of Play Bigger

Next Episode: 468: Marketing Leadership with Christine Heckart of Xapa World

Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.