468: Marketing Leadership with Christine Heckart of Xapa World

StrategyCast

English - September 26, 2023 06:01 - 55 minutes - 38.2 MB - ★★★★★ - 61 ratings
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Previous Episode: 467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies

Next Episode: 469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies

Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.