460: Being Extraordinary at One Thing with Allen Adamson of Metaforce

StrategyCast

English - July 25, 2023 14:27 - 47 minutes - 32.5 MB - ★★★★★ - 61 ratings
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Previous Episode: 459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside

Next Episode: 461: Unleashing Your Inner Expert with Author Lisa Bragg

It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.