Authentic Online Marketing with Ruthie Gray
165 episodes - English - Latest episode: about 1 month ago -Learn how to deliver your message and receive ROI for your women-owned business.
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Episodes
Ep. 60: Shifting from blogging to monetization
November 14, 2022 07:00 - 17 minutes - 15.6 MBWould you like to learn how to generate funds in the online world and shift into monetization? Many of us enter the blogging and writing arena with starry eyes, loving this new creative outlet, but then later on we realize that we actually have to pay for our newfound hobby! Uh oh! (Newsflash: this happens […] The post Ep. 60: Shifting from blogging to monetization appeared first on Authentic Online Marketing.
Ep. 59: What’s your superpower? 10 Tips to find it
November 07, 2022 07:00 - 15 minutes - 14.6 MBWhat’s your superpower? Do you know? In Ep. 51: 7 Tips to up-level your productivity, I shared how to tap into your superpower to know what tasks to offload so that you can be productive and stay busy doing what you do best. tap into your superpower for main tasks and offload tasks that either […] The post Ep. 59: What’s your superpower? 10 Tips to find it appeared first on Authentic Online Marketing.
Ep. 58: 7 tips for repurposing Instagram stories
October 31, 2022 07:00 - 10 minutes - 9.72 MBIf there’s one thing I love doing in my business, it’s repurposing Instagram stories. And over the past 3 years I’ve made it my goal to work smart and not hard. Once you hone your niche, message, and brand voice, this becomes easier! Why? Because over time you find you’ve created enough content to repurpose […] The post Ep. 58: 7 tips for repurposing Instagram stories appeared first on Authentic Online Marketing.
Ep. 57: 5 Tips to boost email reader response
October 24, 2022 11:36 - 14 minutes - 12.9 MB5 Tips to boost email reader response. Do you ever wonder why your email subscribers don’t reply when you ask them to? Or maybe they’re not clicking your links It can be frustrating when you feel as if no one cares about your newsletter. But, you can turn that around with just a few tweaks! […] The post Ep. 57: 5 Tips to boost email reader response appeared first on Authentic Online Marketing.
Ep. 56: Easy Instagram Story Ideas
October 17, 2022 08:00 - 19 minutes - 17.6 MBToday, we’re talking all about easy Instagram story ideas! But first, I have a question. Have you joined our 30-Day Simply Stories Challenge yet? It’s been going on the month of October but you can still hop in! Here’s what participants are saying… I’d love to use stories for community building, so this idea feels […] The post Ep. 56: Easy Instagram Story Ideas appeared first on Authentic Online Marketing.
Ep. 55: 3 Steps to improve writing skills with Mindy Kiker
October 10, 2022 08:00 - 15 minutes - 13.9 MBThe fun thing and the not-so-fun thing about writing is it can be a lifelong journey to improve your writing skills. And the more you know, the more you realize you don’t know, but one of our passions that flourished writers is you gotta start! Like you, you don’t become better by waiting to become […] The post Ep. 55: 3 Steps to improve writing skills with Mindy Kiker appeared first on Authentic Online Marketing.
Ep. 54: Join our 30 day Instagram Story challenge and simplify posting
October 02, 2022 10:52 - 11 minutes - 10.2 MBOur 30 day Instagram story challenge has begun! Are you ready to simplify posting? Join us Monday, October 3, for our 30-Day Instagram story challenge. By doing stories for 30 days just a few things you will learn: Resources Ep. 67: Top 5 Instagram Features For Marketers In 2023 Ep. 61: Combining Instagram and email marketing […] The post Ep. 54: Join our 30 day Instagram Story challenge and simplify posting appeared first on Authentic Online Marketing.
Ep. 53: What to do with pinned posts on Instagram?
September 26, 2022 08:00 - 12 minutes - 11.3 MBPinned posts on Instagram – have you seen them? Y’all, I LOVE them. And there is a reason why you should use them. On a recent Insider Mentorship group coaching call, the question was asked about Pinned Posts and the most effective way to utilize this new feature. Now if you’re just hearing about Instagram […] The post Ep. 53: What to do with pinned posts on Instagram? appeared first on Authentic Online Marketing.
Ep. 52: Public speaking for beginners with Mary Snyder
September 19, 2022 08:00 - 24 minutes - 22.6 MBEver wonder how to secure public speaking engagements as a beginner? Or maybe you know you should speak, but you just can’t get over the fear of speaking. We all have to start somewhere is not real helpful advice, even though it may be true. So today my special guest is someone who’s coached some […] The post Ep. 52: Public speaking for beginners with Mary Snyder appeared first on Authentic Online Marketing.
Ep. 51: 7 Tips to up-level your productivity
September 12, 2022 08:00 - 13 minutes - 12.6 MBLet’s discuss these 7 easy tips to up-level your productivity! As an online marketing coach, I get this question a lot – how can I spend time on Instagram AND email while writing my book, producing a podcast, or serving clients? I get it. As an entrepreneur myself, life gets a little overwhelming a lot […] The post Ep. 51: 7 Tips to up-level your productivity appeared first on Authentic Online Marketing.
Ep. 50: Time management for the Christian entrepreneur
September 05, 2022 08:00 - 21 minutes - 19.7 MBDo you have trouble (with time management) – deciding what to do first with your business? If so, you’re not alone, as you’ll see in my conversation with my pal and podcast coach, Wren Robbins. Wren is an award winning podcaster who has interviewed business owners, International Speakers, and New York Times Best Selling author. […] The post Ep. 50: Time management for the Christian entrepreneur appeared first on Authentic Online Marketing.
Ep. 49: Do I need a perfect Instagram grid?
August 29, 2022 10:00 - 12 minutes - 11.8 MBAh, the perfect Instagram grid. It’s the age old question of Instagram: Is my grid pretty enough? How much time should I devote to that aspect? The rules have changed over time on Instagram, and I’m going to be frank with you today on where you should be spending your time. Today’s show features a […] The post Ep. 49: Do I need a perfect Instagram grid? appeared first on Authentic Online Marketing.
Ep. 48: 7 Ways to get followers on your email list
August 22, 2022 10:00 - 10 minutes - 10 MBLet’s talk about how you can get followers on your email list. Welcome back y’all! I hope your summer is going well. We are wrapping up August and as you well know if you’ve been listening during this month, we have been covering newsletters, hot and heavy, but we wanna circle back to a question […] The post Ep. 48: 7 Ways to get followers on your email list appeared first on Authentic Online Marketing.
Ep 47: The most effective way to build your Instagram following
August 15, 2022 07:00 - 16 minutes - 15.5 MBLet’s talk Instagram following! Have you watched someone go viral only to see your own Reels dive? Do you wish you could gain more traction but the growth seems painfully slow? I get it. It’s tough gaining 5 followers but losing 10. In episode 6 of season 1 way back in the summer of 2020, we […] The post Ep 47: The most effective way to build your Instagram following appeared first on Authentic Online Marketing.
Ep. 46: 4 Marketing transformations
August 08, 2022 07:00 - 12 minutes - 11.4 MBWelcome to episode 46, all about marketing transformations. Community grows opportunity, y’all, and if you’ve been around here for any length of time I know you’ve heard me say that. And with every live training I release, we work hard to foster networking opportunities. So I wanted to share transformations our Authentic Online Marketing […] The post Ep. 46: 4 Marketing transformations appeared first on Authentic Online Marketing.
Ep 45: 3 Newsletter musts for engaged readers
August 01, 2022 07:00 - 9 minutes - 8.25 MBLet’s talk engaged readers! Recently I took a poll on Instagram asking what’s your biggest hang-up with email, and overwhelmingly the answer was what to write. Honestly, this is a struggle for most content creators because we have so much on our plates, and quite frankly, we tend to muddle the waters with our overthinking […] The post Ep 45: 3 Newsletter musts for engaged readers appeared first on Authentic Online Marketing.
Ep. 44: What to do before creating your newsletter freebie
July 25, 2022 07:00 - 10 minutes - 9.21 MBIn our episode last week, we discussed what to create for your newsletter freebie and ideas that I started with years ago when first entering the scary world of email marketing. By the way I want to let you know it’s not nearly as scary as you think or as we blow it up in […] The post Ep. 44: What to do before creating your newsletter freebie appeared first on Authentic Online Marketing.
Ep. 43: What to create for your newsletter freebie
July 19, 2022 07:00 - 12 minutes - 11.5 MBLet’s talk about your newsletter freebie. Along the way in the online journey, in our quest for writing a book or building a podcast, a ministry or even just feeling out what in the world we’re trying to accomplish in the online world, somebody mentions email. You should start an email list yesterday, they say. […] The post Ep. 43: What to create for your newsletter freebie appeared first on Authentic Online Marketing.
Ep 42: What to include in highlights
July 11, 2022 07:00 - 8 minutes - 8.15 MBDid you realize that knowing what to include in highlights are one of the best ways to feature your work? Recently, I talked about this in my weekly newsletter, the IG Insider, and how to introduce yourself to your audience through highlights, and by the way if you’re not subscribed to my newsletter, you need […] The post Ep 42: What to include in highlights appeared first on Authentic Online Marketing.
Ep. 41: What to share in stories
July 04, 2022 07:00 - 7 minutes - 6.83 MBEver wonder what in the world to share in your stories? Honestly, stories have always come easy for me (but I’ve been posting them since their inception about 6 years ago). With all the changes on Instagram and focus largely on Reels, followers and clients wonder how to fit in stories and if they’re even […] The post Ep. 41: What to share in stories appeared first on Authentic Online Marketing.
Ep. 40: How to fit in time for Instagram
June 27, 2022 07:00 - 9 minutes - 8.98 MBHow do you structure enough time into your day to do what you want to do on Instagram? Because really, you could spend your entire day and more because it is your business, so how do you structure enough time into it? INTRO: Well, that’s a loaded question, right?! So before we get into today’s […] The post Ep. 40: How to fit in time for Instagram appeared first on Authentic Online Marketing.
Ep 39: How to come back to Instagram (after taking a break)
June 20, 2022 07:00 - 8 minutes - 7.33 MBAre you planning an Instagram break this summer? Last week’s part one “when to take an Instagram break” advice was based on what I and others have done successfully so listen in this week for how to come back to Instagram. After you take a break, it’s hard to get the wheels moving again, especially […] The post Ep 39: How to come back to Instagram (after taking a break) appeared first on Authentic Online Marketing.
Ep. 38: When to take a break from Instagram
June 13, 2022 07:00 - 10 minutes - 9.82 MBDo you ever feel like you just need a break from Instagram? Summertime brings a different schedule, often vacations, and at the time of this taping we’re in June, 2022! So, you may be thinking – when do I take a break? Is that a bad idea? That’s a valid question! Another thing to consider […] The post Ep. 38: When to take a break from Instagram appeared first on Authentic Online Marketing.
Ep. 37: Authentic Online Marketing’s top 5 episodes
June 06, 2022 07:00 - 11 minutes - 10.7 MBRuthie: We’re celebrating two years in podcasting by reviewing our top 5 episodes. This special anniversary show features our top Five most downloaded episodes for 2021 to 2022. Join my family team and I, as we share key takeaways from each episode. We’re so excited to share this with you. We’ve done some research and […] The post Ep. 37: Authentic Online Marketing’s top 5 episodes appeared first on Authentic Online Marketing.
Ep. 36: How to do a group Reels Collaboration
May 30, 2022 08:00 - 12 minutes - 11.2 MBOne of the best ways to grow on Instagram is to incorporate group Reels collaboration with Reels. We all know that Reels are the effective thing to use right now for growth and gaining more exposure. But when you collaborate, you get even more eyes because you’re sharing audiences. So a month or so ago, […] The post Ep. 36: How to do a group Reels Collaboration appeared first on Authentic Online Marketing.
Ep. 35: How to grow your biz by doing less with Alicia Byers
May 23, 2022 03:00 - 24 minutes - 22.6 MBToday’s episode is all about how to grow your biz with Alicia Byers! Alicia is a business coach who helps entrepreneurs create the right business plans and strategies to help them stay well-rested and avoid the hustle. She hosts the well-rested entrepreneur podcast and regularly secures clients on Instagram without having the pressure of a […] The post Ep. 35: How to grow your biz by doing less with Alicia Byers appeared first on Authentic Online Marketing.
Ep. 34: Steal my Instagram engagement tip
May 16, 2022 03:00 - 9 minutes - 9.01 MBHey friends, what’s my Instagram engagement tip? Read on to find out! This week’s episode is an excerpt from one of our Insider Mentorship Zoom calls where one of our members asked for my number one Instagram engagement tip. I’m pulling back the curtain to let you in on what I’ve been doing because I […] The post Ep. 34: Steal my Instagram engagement tip appeared first on Authentic Online Marketing.
Ep. 33: 5 Features for your women owned website
May 09, 2022 03:00 - 12 minutes - 11.6 MB5 Features for your women owned website. Welcome to our new website! We’re celebrating the official launch of AuthenticOnlineMarketing.com, and this is an invitation to join in! If you are listening the week of May 9th, 2022, we want you to celebrate with us. All week long, we’ll have special activities going, so hop over […] The post Ep. 33: 5 Features for your women owned website appeared first on Authentic Online Marketing.
Ep. 32: Using the Pinterest search engine to drive traffic with Sara Motes
May 02, 2022 03:00 - 25 minutes - 23.5 MBHey y’all, today’s all about upping your Pinterest search engine game. Welcome back! Today my special guest is Sara Motes, a Pinterest strategist who helps service based businesses learn how to use Pinterest to get more email subs, website traffic, and dream clients. We are so happy you’re here, Sara, welcome to the show! *This […] The post Ep. 32: Using the Pinterest search engine to drive traffic with Sara Motes appeared first on Authentic Online Marketing.
Ep. 30: 2 Easy ways to repurpose stories to Reels
April 18, 2022 15:37 - 10 minutes - 9.31 MBToday’s episode is a quick win containing two ways you can repurpose stories to Reels! A lot of times, we create this image in our minds that Reels is too hard, or we just don’t have the right content. We all make excuses, but actually you have the tools right at your fingertips! To repurpose […] The post Ep. 30: 2 Easy ways to repurpose stories to Reels appeared first on Authentic Online Marketing.
Ep. 29: How to overcome your fear of Reels
April 18, 2022 15:18 - 16 minutes - 14.9 MBHow to overcome your fear of Reels Do you ever get all in your head about posting and experience a little spark of fear? It ignites then it starts catching. Pretty soon, you are frozen and can’t do anything! You can’t post, so you go back in your hole and decide “I’m not going to […] The post Ep. 29: How to overcome your fear of Reels appeared first on Authentic Online Marketing.
Ep. 28: Podcast pitching for authors with Kim Stewart
March 14, 2022 08:00 - 23 minutes - 21.2 MBToday we’re speaking with Kim Stewart, host of the Book Marketing Mania podcast, all about podcast pitching for authors! The following reads as a genuine and lighthearted conversation between friends, and we hope you’ll cozy up and join in! *This episode contains either affiliate links or links to my products. Should you choose to purchase, […] The post Ep. 28: Podcast pitching for authors with Kim Stewart appeared first on Authentic Online Marketing.
Ep. 27: Reels ideas: Trending sounds, voiceovers, and tips for any personality
March 07, 2022 08:00 - 15 minutes - 14 MBLet’s talk Reels ideas. Last week’s episode featured ideas for using your brand personality to develop your voice with Reels, and also suggestions for how to get on and off the app without it taking up all your time. This was taken from a Live I did earlier in the year, and we decided to […] The post Ep. 27: Reels ideas: Trending sounds, voiceovers, and tips for any personality appeared first on Authentic Online Marketing.
Ep. 26: How to maximize your social media strategy
February 28, 2022 08:00 - 18 minutes - 16.8 MBAs promised, today we’re talking all about maximizing your social media strategy in 2022! We’ll be furthering the conversation we began on episode 19, “7 Instagram trends to watch for in 2022.” The episode was all about 2022 trends and predictions. We want to take that conversation a little bit further today and dive deeper […] The post Ep. 26: How to maximize your social media strategy appeared first on Authentic Online Marketing.
Ep. 25: 4 Ways to grow Instagram followers organically
February 21, 2022 08:00 - 16 minutes - 15.4 MB4 Best ways to grow Instagram followers organicallyWhat you’re about to hear is a clip from my recent growth training Masterclass inside my Facebook group about how to grow Instagram followers organically. This is solid advice based on what we’ve tested, what our clients and mentorship members are seeing, what I’m using, and what research […] The post Ep. 25: 4 Ways to grow Instagram followers organically appeared first on Authentic Online Marketing.
Ep. 24: Hosting challenges part 2: Instagram collabs
February 07, 2022 08:00 - 12 minutes - 11.4 MBHey y’all, welcome back to the show, this episode is all about Instagram collabs! Last week’s episode on how to use a challenge to grow on Instagram received lots of feedback ad questions, and we’re so glad you’re asking! In that episode, number 23, I mentioned forming a chat group as part of your challenge. […] The post Ep. 24: Hosting challenges part 2: Instagram collabs appeared first on Authentic Online Marketing.
Ep. 23: How to use an Instagram challenge for follower growth
January 31, 2022 08:00 - 13 minutes - 12.3 MBLet’s talk Instagram challenges. We just wrapped up our growth challenge over in our Authentic Instagram Engagement Facebook group. Let me tell you, we hold that challenge one or two times a year and it’s always such a fun, positive experience. We work with a community of Christian female entrepreneurs, podcasters, authors, and bloggers. They’re […] The post Ep. 23: How to use an Instagram challenge for follower growth appeared first on Authentic Online Marketing.
Ep. 22: When to trust your instincts for platform growth
January 24, 2022 08:00 - 27 minutes - 25.4 MBToday I have Jamie Bailey with me of Expedition Marriage to talk about boosting platform growth. Jamie’s a good friend and a former client as well as a member of my insider mentorship and also creator of some of the most fun Reels you’ll ever see on Instagram. *This episode contains either affiliate links or […] The post Ep. 22: When to trust your instincts for platform growth appeared first on Authentic Online Marketing.
Ep. 21: How to get a solid ROI from Instagram
January 17, 2022 08:00 - 30 minutes - 27.7 MBToday’s show is all about getting your ROI from Instagram. If you’ve ever read our show description, part of it is learning how to deliver your message effectively and receive engagement and investment on your instances. Today’s special guest is client and mentorship member Erica Goode. Because of the field she’s in, she’s all about […] The post Ep. 21: How to get a solid ROI from Instagram appeared first on Authentic Online Marketing.
Ep. 20: Setting social media boundaries in 2022
January 10, 2022 08:00 - 12 minutes - 11.6 MBHey y’all, and welcome back to the show with our episode on social media boundaries. I want to remind you that we are having a growth challenge soon, so get in my free Facebook group, Authentic Instagram Engagement and get on our email list. If you’re listening in early January, this will be happening mid […] The post Ep. 20: Setting social media boundaries in 2022 appeared first on Authentic Online Marketing.
Ep. 19: 7 Instagram Trends to watch for in 2022
January 03, 2022 08:00 - 21 minutes - 19.3 MBHey, y’all and welcome back to our podcast all about Instagram trends. It’s now 2022, and we are going to share some social media predictions for you, specifically Instagram trends. So even though some of them are not directly on the Instagram app, they all are interrelated and you’ll see why as we go along. […] The post Ep. 19: 7 Instagram Trends to watch for in 2022 appeared first on Authentic Online Marketing.
Ep. 18: An unexpected Christmas miracle
December 13, 2021 08:00 - 7 minutes - 6.87 MBEvery once in a while you hear of an unexpected Christmas miracle. Two years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! […] The post Ep. 18: An unexpected Christmas miracle appeared first on Authentic Online Marketing.
10 Essential posting strategy tips for maximum reach
December 06, 2021 14:08 - 20 minutes - 18.8 MBToday's episode is all about honing in on your posting strategy! We'll share 10 simple tricks to get you niched down, engaged, and driving traffic. If you run a small business and are stuck on how to market yourself, this is just the episode for you! Click below for show notes! https://www.ruthiegray.mom/posting-strategy/ Jamie Bailey of Expedition Marriage https://www.instagram.com/expedition_marriage/?hl=en Suzy Goodwin of Run, Lift, Mom https://www.instagram.com/runliftmom/ ...
Ep. 17: 10 Essential posting strategy tips for maximum reach
December 06, 2021 14:08 - 20 minutes - 18.8 MBToday’s episode is all about honing in on your posting strategy! We’ll share 10 simple tricks to get you niched down, engaged, and driving traffic. If you run a small business and are stuck on how to market yourself, this is just the episode for you! *This episode contains either affiliate links or links to […] The post Ep. 17: 10 Essential posting strategy tips for maximum reach appeared first on Authentic Online Marketing.
Ep. 16: Why audience clarity is the secret to driving traffic from your bio
November 29, 2021 08:00 - 13 minutes - 12.5 MBLet’s talk audience clarity! So everyone knows how difficult it can be to get people off Instagram and on to your site, your podcast, blog website, or maybe an online shop. However, it’s not impossible and I’m living proof of that. I want to talk to you a little bit about just that today because […] The post Ep. 16: Why audience clarity is the secret to driving traffic from your bio appeared first on Authentic Online Marketing.
Episode 15: Get real Instagram Followers with these 6 tips!
November 22, 2021 08:00 - 19 minutes - 18.2 MBToday’s podcast is all about how to get real Instagram followers! This is installment three of four in our series about the four evergreen key components that don’t change on Instagram. If you missed Episodes 1 and 2 of our series, you can go back to season 2, Episode 13, “Does Your Instagram Bio Attract […] The post Episode 15: Get real Instagram Followers with these 6 tips! appeared first on Authentic Online Marketing.
Episode 14: Rate your Instagram content strategy with these proven techniques
November 15, 2021 08:00 - 12 minutes - 11 MBHey y’all and welcome to our podcast all about Instagram content strategy. We’re back to discuss part two of our November series all about the four components that make up a solid Instagram platform. These four things will not and have never changed. And we don’t see them changing any time. IG changes formats a […] The post Episode 14: Rate your Instagram content strategy with these proven techniques appeared first on Authentic Online Marketing.
Ep. 13: Does your Instagram bio attract or repel potential clients?
November 08, 2021 08:00 - 16 minutes - 15.3 MBToday’s episode is all about the Instagram bio. We are getting ready to do a series of four episodes here in November. Every Monday, beginning the 8th, to the 15th, 22nd and 29th. They’re all about the four main components to an Instagram platform that never change. Now, we all know Instagram changes constantly at […] The post Ep. 13: Does your Instagram bio attract or repel potential clients? appeared first on Authentic Online Marketing.
Ep. 12: 5 Instagram updates for your small business
November 01, 2021 08:00 - 13 minutes - 12.3 MB5 Instagram Updates For Your Small Business Let’s talk Instagram Updates! Inside my authentic social marketing Membership, members get debriefed on the latest Instagram trends and what to do next. We hold discussions on the latest trends as soon as they become relevant. Over the past month, we broke from podcast recording to guest-star on […] The post Ep. 12: 5 Instagram updates for your small business appeared first on Authentic Online Marketing.
Episode 11: 6 Email providers for newsletter marketing
September 27, 2021 08:00 - 12 minutes - 11.7 MBToday’s episode covers how to choose email providers that will simplify your routine! In this special series we’ve been bringing you all month long in September, we’ve discussed best practices for email list building. We started out with episode 8, 7 Link in bio apps for driving traffic, because if you’re on Instagram, you need […] The post Episode 11: 6 Email providers for newsletter marketing appeared first on Authentic Online Marketing.