Honest Ecommerce artwork

Honest Ecommerce

457 episodes - English - Latest episode: 2 days ago - ★★★★★ - 45 ratings

Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

Business Education shopify advertising advice digital ecommerce marketing
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Episodes

Bonus Episode: Capturing Referral Value: Turning Customers into Affiliates with Noah Tucker

April 25, 2024 13:00 - 11 minutes - 10.6 MB

Noah Tucker is the founder of Social Snowball, the word-of-mouth marketing platform for ecommerce.  His experience in building Shopify sites, running ads, and working with influencers led him to build Social Snowball, which now supports affiliate and influencer marketing for brands like Fanjoy, Goorin Bros, and Outway Socks. Social Snowball’s modern and automated affiliate & referral programs drive millions in revenue for over 1,000 leading brands such as True Classic, Outway Socks, and Fa...

274 | Building Authentic Connections in Celebrity Partnerships | with Karina Kogan

April 22, 2024 13:00 - 23 minutes - 22.1 MB

Karina Kogan is an award winning marketing and technology executive with a track record of feuling transformational growth and digital innovation for disruptor brands.  Karina currently serves as Chief Commercial and Marketing Officer at Pvolve, an omnichannel fitness company that in 2023 announced a strategic partnership with Jennifer Aniston.  Karina has spent two decades working at the intersections of innovation and marketing with prior roles as CMO of Oura, SVP & Global Head of Produc...

273 | Shifting To Full-Time Founder: Stability vs. Risk | with Shaina Rainford

April 15, 2024 13:00 - 21 minutes - 20.5 MB

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp.  Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation.  Shaina, who is also a licensed Nurs...

Bonus Episode: AI Integration: Harnessing AI's Potential in Ecommerce with Ashu Dubey

April 11, 2024 13:00 - 16 minutes - 15.5 MB

Ashu Dubey is the CEO and Co-Founder of Gleen, a leading generative AI-based customer service solution.  As a serial AI entrepreneur, Ashu previously was CTO and Co-Founder of 12 Labs, an early pioneer in AI-powered personalized health recommendations.  Ashu led top of the funnel user growth at LinkedIn, where he significantly accelerated user growth and was instrumental in launching innovative products such as LinkedIn Events.  Ashu has an MBA from UCLA, attended IIT Dhanbad, and consist...

272 | Strategic Vision: Planning Your Business Success | with Mussayab Ehtesham

April 08, 2024 13:00 - 28 minutes - 26.9 MB

Mussayab Ehtesham, affectionately known as "Moose" within his circles, is originally from the vibrant streets of Pakistan. Moose grew up in a middle-class family, instilling in him the values of hard work, resilience, and self-reliance—pillars that would become the foundation of his entrepreneurial spirit. The visionary mind behind DMOOSE, an e-commerce brand that emerged in 2017 with a global mission to empower everyday athletes, Moose has transcended mere numbers. His story serves as a te...

271 | Investing in Commitment: How Subscriptions Drive Growth | with Brian Pedone

April 01, 2024 13:00 - 27 minutes - 25.9 MB

Brian Pedone took up boxing at the age of 13, and by 19, he had started his own boxing gym working with teenagers.  Brian holds a BS in Computer Science and was featured by BusinessWeek in 2008 as one of the top 25 entrepreneurs 25 years and under in America.  In 2013 he started the concept for Quiet Punch and has been at it now for over 10 years. His mission has been to make boxing accessible for all.  He loves working with entrepreneurs and helping others get started. In This Conversat...

Bonus Episode: Strategic Ad Spend: Balancing Perfection with Progress with Jake Madoff

March 28, 2024 13:00 - 28 minutes - 26.1 MB

Jake Madoff is a full-stack growth marketing leader, specializing in growth marketing strategy, paid social, paid search, SEO, and CRO.  He’s led growth at three multi-million dollar startups—Bespoke Post, Sealed, and Everytable and founded three startups of his own. Through his 8-year freelance career, he has worked with over 100 brands like HUM Nutrition, Home Chef, Renaissance Capital, Kindo AI, Strategic Coach, Threadbeast, Jean Dousset, Partake Foods, TradeMark Engine, and many more, ...

270 | Organic Affiliations for a Genuine Brand Storytelling | with Kiran Smith

March 25, 2024 13:00 - 22 minutes - 21.2 MB

As Chief Marketing Officer, Kiran oversees marketing, brand, channel and product strategy along with creative services with a goal of expanding ButcherBox's reach and communicating its authenticity to consumers.  Prior to ButcherBox, Kiran served as the CMO at iRobot and as the CEO of Arnold Worldwide. Kiran earned her B.A. in Computer Science from Bucknell University and an MBA from The Tuck School of Business at Dartmouth. In This Conversation We Discuss: [00:44] Intro [01:29] Navigati...

269 | Revolutionizing Wellness Industry: The Apothecary Approach with Shizu Okusa - Honest Ecommerce Ep. 269 | with Shizu Okusa

March 18, 2024 13:00 - 24 minutes - 23.3 MB

Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products.  The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide.  In This Conversation We Discuss: [00:52] Intro [01:39] Transforming No’s into a business idea [02:53] From Aha moment to a wellness journey [03:37] Modernizi...

Bonus Episode: The Power of Podcasting for Cost-Effective Branding with Mischa Zvegintzov

March 14, 2024 13:00 - 49 minutes - 45.9 MB

Mischa is a dynamic force in the world of digital marketing; empowering heart-centered entrepreneurs to amplify their message into the market and elevate their authority, their impact, and their income. No need for throwing money away on Facebook ads, Mischa has got a better strategy up his sleeve! With a track record of 20 years in old-school sales, Mischa marries tried-and-true strategies with the cutting-edge tools of the digital era. He has made over a million phone calls, run massive f...

268 | Keeping It Real: Crafting a Brand That Feels Right | with Preston Rutherford

March 11, 2024 13:00 - 29 minutes - 27.5 MB

Preston Rutherford is the Cofounder of Chubbies Shorts, which was acquired for 9-figures and is now part Solo Brands, a public company. He is also the Cofounder of Loop Returns, the top Shopify Returns & Exchanges Platform. Preston is an expert in Marketing, Growth, Brand, E-commerce, CRO, Data, Acquisition, and Retention. He’s also a dabbler in private equity, enterprise fintech software, and real estate development. In This Conversation We Discuss: [00:46] Intro [01:32] Bringing retro...

267 | Building a Legacy Brand | with Daniel Winer

March 04, 2024 14:00 - 34 minutes - 31.5 MB

Daniel Winer HexClad Co-Founder & CEO CEO, Co-Founder and kitchen maverick, Daniel Winer is the mastermind behind HexClad Cookware.  After spending more than a decade building relationships in the industry, Daniel recognized the opportunity for cookware in the DTC market. He worked to develop the first true innovation in cookware since the invention of non-stick - the patented HexClad design – which provides the searing capability of stainless steel and cast iron with the easy cleanup of no...

Bonus Episode: Brand Visual Story Beyond White Backgrounds with Lindsay More Nisbett

February 29, 2024 14:00 - 26 minutes - 24.4 MB

Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content.  Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands, including Hill House Home, MM LaFleur, Negative Underwear, Fresh Beauty, Faherty Brand, and many more. By striking the perfect balance between...

266 | Behind the Crowdfunding Scenes of a Successful Brand | with Samantha Coxe

February 26, 2024 14:00 - 30 minutes - 28.5 MB

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit.  As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality. In This Conversation We Discuss: [00:44] Intro [01:16] Flossing frustra...

265 | Hustling Your Way Against Business Giants | with Darron Burke

February 19, 2024 14:00 - 29 minutes - 27.2 MB

Darron Burke is the founder and CEO of Burke Brands, a 20-year-old specialty coffee growing and roasting company that started in a garage and now has over $100M in lifetime sales.  The company produces the Don Pablo, Pablo's Pride, and Subtle Earth Organic coffee brands, in addition to private label brands for third party CPG companies. Its own brands are sold in Costco, Walmart/Sam's Club, Kroger, and other brick and mortar locations, as well as online.  Darron has always been entrepreneu...

Bonus Episode: The Power of Perspective: Standing Out in SEO with Josh Piepmeier

February 15, 2024 14:00 - 27 minutes - 25.5 MB

Josh is the Founder and CEO of Meriwether - the SEO agency that generates new revenue for ecommerce brands. Learn more at meriwether.digital. In This Conversation We Discuss:  [00:45] Intro [01:06] Evaluating the Ecommerce SEO landscape [02:28] Maximizing SEO investment in modern Ecommerce [05:03] The power of backlinks in the digital space [06:44] Navigating backlink competition and the costs [07:33] Boosting SEO with targeted content [09:24] Customizing SEO efforts for Ecommerce ni...

264 | The Power of Shared Values in the Startup Ecosystem | with Mike Pilkington

February 12, 2024 14:00 - 30 minutes - 28.4 MB

Meet the trailblazer behind the freshest face in the sparkling water game, Mike Pilkington. He is the co-founder of KEY Sparkling Water. He’s a graduate of Wayne State University (BA - Psychology) and University of Detroit Mercy (MBA). Going beyond the bubbles, Mike has a history steeped in grit and growth. From supercharging Death Wish Coffee into one of the top coffee brands in the United States to navigating the waters of Sysco's strategic acquisitions and leading Sysco Albany's operatio...

263 | Taking Punches and Building Resilience | with Griffin Spolansky

February 05, 2024 14:00 - 18 minutes - 17.5 MB

Griffin Spolansky is the CEO and Co-Founder of Mezcla, a plant-based snack brand that is mixing it up with exciting flavors and textures.  Griffin was also named to the Forbes 30 Under 30 list for 2023 Food and Beverage. He’s also a part of  Division 1 Men's Lacrosse National Champion - 2019 - University of Virginia Israel Men's National Lacrosse Team. In This Conversation We Discuss: [00:47] Intro [01:38] The start of an entrepreneurial idea [02:11] Balancing personal and professional ...

262 | Invest in Community-Driven Success with Callie Christensen & Kelly Oriard

January 29, 2024 14:00 - 34 minutes - 32 MB

Kelly Oriard is the co-founder and Chief Therapeutic Officer at Slumberkins, a children’s education and emotional health brand. She holds a dual master's degree in Marriage and Family Therapy and School Counseling.  As a therapist, school counselor, and mother, Oriard is passionate about changing how we support mental and emotional wellbeing for children and families.  As the author behind the character storylines at Slumberkins, Kelly is changing the way children and families can access t...

Bonus Episode: Networking with Your Tribe with Kristin Schoenstein & Elizabeth Robillard

January 25, 2024 14:00 - 12 minutes - 11.3 MB

Elizabeth is a seasoned expert in the field of conferences, with nearly a decade of experience in market research and event organization in the retail and finance sectors. Since 2021, she has played an integral role in the powerhouse eTail Palm Springs team, co-producing the event alongside Kristin Schoenstein.  When not immersed in the world of eCommerce conferences, she calls Queens home, sharing her space with her cat Wednesday.  Kristin Schoenstein has been a Program Director at Worldw...

261 | Growing A Niche Business Through Exclusive Insights | with Michael Nguyen

January 22, 2024 14:00 - 27 minutes - 25.3 MB

Michael Nguyen is an entrepreneur and the Founder of Fire & Brilliance who has dedicated most of his professional life to the beautiful world of jewelry.  He kicked off his career in sales within the financial services sector before ever marketing a single ring, bracelet, necklace or pair of earrings.  This was when he discovered that he had a natural talent in curating relationships, conveying relevance and building long-term business connections.  In his mid-20’s, Michael started his je...

260 | Harnessing Experience for a Successful Business Comeback | with Emily DeLapp

January 15, 2024 14:00 - 28 minutes - 26.7 MB

Emily launched clean beauty brand Concrete Minerals in 2009 with $100, and bootstrapped it into a multi-million dollar business over a decade.  She took an exit in 2019, and after two years of building, launched her second brand EXOH, this time in the health and personal care spaces. In This Conversation We Discuss: [00:44] Intro [01:52] How Concrete Materials started [02:26] Growing up in a family of entrepreneurs [03:20] Boldly starting a company out of annoyance [04:44] Learning wh...

Bonus Episode: The 80-20 Rule: Effective Delegation for Business Success with Claus Lauter

January 11, 2024 14:00 - 16 minutes - 15.3 MB

Claus Lauter is an entrepreneur with over 20 years of experience in eCommerce, SaaS, and marketing.  He’s an official Shopify and certified Klaviyo Partner, award-winning eCommerce store owner, and certified Google expert. He was named one of the Top 20 Shopify Experts to follow in 2022.  Claus is the producer and host of the Ecommerce Coffee Break Podcast, voted as a Top 20 Shopify Podcast on Feedspot. He has started and grown businesses in the USA, Germany, South Africa, and Singapore, a...

259 | Nurturing Business Relationships For Steady Wins | with Mike Feldstein

January 08, 2024 14:00 - 29 minutes - 27.2 MB

Mike Feldstein is the founder of Jaspr, an exceptional air purifier designed for high performance but with aesthetics that the D2C market demands.  Working in the wildfire and flood restoration sector, Mike witnessed how polluted air can damage people’s health, and he discovered that standard air purifiers on the market cannot make substantial improvements in air quality.  He decided to create something to fix the problem. Jaspr air purifiers have all of the power and efficacy of an air sc...

258 | Balancing Customer Needs and Ecommerce Goals | with Jaye Genung

January 01, 2024 14:00 - 21 minutes - 19.6 MB

Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management.  Her employment history includes medical devices, b2b electro-mechanical and cpg companies.  This mosaic of experience set the stage for her to be able to start out with her own founder's story. In This Conversation We Discuss: [00:48] Intro [02:26] Seizing the opportunity to start a business [04:10] Considering the working class in product design...

Bonus Episode: Using Migration For Improvement and Modifications with Kurt Elster

December 28, 2023 14:00 - 41 minutes - 39 MB

One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle.  With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast. In This Conversation We Discuss:  [00:55] Intro [01:55] Compare platform to Shopify before migrating [02:51] Figure out why you want to migrate [03...

257 | Success in the Niche World of Balisong | with Lucas Cao

December 25, 2023 14:00 - 36 minutes - 33.8 MB

Lucas Cao is the President and CEO of Squid Industries, an American manufacturing company with a focus on the butterfly knife and trainer industry. In This Conversation We Discuss: [00:49] Intro [01:48] Getting interested with the idea of balisong [03:00] Becoming a collector & joining the community [03:57] Seeing the barriers for interested newcomers [04:44] Trying to make a balisong trainer [05:37] Discovering the popularity of balisong [06:30] Testing the waters and the success ra...

256 | Building A Brand For Your Tribe | with Ashley and Ryan Reynolds

December 18, 2023 14:00 - 25 minutes - 23.4 MB

Ryan and Ashley Reynolds are owners of a high 7 figure subscription and e immerse brand that is embracing tactile analog planning in the digital age.  Ashley founded the business in 2015 and the two have operated the business together ever since. In This Conversation We Discuss: [00:49] Intro [01:30] Channeling inner entrepreneurial qualities [02:13] Entrepreneurship starts from a place of need [03:31] Stumbling upon the right community [04:00] How Cloth and Paper’s first design came ...

Bonus Episode: Organic Transition from Agency to Product with Gavin Ballard

December 14, 2023 14:00 - 27 minutes - 25.4 MB

Gavin first founded Disco Labs, an agency that specializes in custom solutions for the world's biggest brands. With the sole focus of deep platform knowledge and ecosystem leadership, Disco Labs is the global partner of choice for complex projects involving Shopify.  In addition to working with startups, scale-ups, and large enterprises, Disco Labs has released numerous open-source projects, and written detailed courses teaching others how to successfully build custom and public application...

255 | What the World Is Like Raising Babies | with Russ and Mike

December 11, 2023 14:00 - 26 minutes - 25 MB

Russ is a repeat startup founder with a consistent track record of getting companies from zero to 8 figures+ of revenue. He’s previously on the founding team at Hello Bello.  Mike is an entrepreneur and angel investor with 10+ years experience in consumer tech and products. He’s previously a founder of PRNCPLS, Co-Founder of Cameo (acquired by Vimeo), Partner at Parlor Coffee.  Freestyle's diapers and wipes are sold at over 1000 grocery stores around the US, including at all Whole Foods lo...

254 | Success Means Risk-Taking, Strategy, and Consistency | with Walter Hinchman

December 04, 2023 14:00 - 19 minutes - 17.9 MB

Walter Hinchman is the CEO and founder of Swolverine. He has multiple fitness certifications, as well as a Masters in Business from the University of Nevada.  Walter has more than 12 years in the fitness industry, and is currently pursuing his Masters in Human Nutrition And Functional Medicine. In This Conversation We Discuss: [00:43] Intro [01:14] A business idea from a personal dilemma [02:16] Taking the jump to build a startup business [02:42] Giving the actual clinical doses custom...

253 | Nurturing Health and Success in Your Daily Routine | with Zack Schreier

November 27, 2023 14:00 - 28 minutes - 26.1 MB

Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank.  As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others.  Zack recognized a widespread deficit in focus, energy, and willpower, leading to the founding of Lifestacks and the development of th...

Bonus Episode: Investing in Solutions As Early as Possible with Bahadir Efeoglu

November 23, 2023 14:00 - 22 minutes - 21 MB

Bahadir, coming from a digital product management background, crafted products for both small online businesses and public DTC companies like Martha Stewart’s Marley Spoon.  In the past 5 years, he has been leading his tech company Fabrikatör (can be read as fabricator in English) building solutions for DTC businesses. In This Conversation We Discuss:  [00:00] Intro [01:49] A business born out of witnessing inventory pains [02:47] Providing solution for out of stock/overstock   [03:48]...

252 | The Right Attitude, Resilience, and Grit For A Startup | with Mackie Swan

November 20, 2023 14:00 - 29 minutes - 27.1 MB

Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life.  WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first.  Have the best sex of your life with WOO More Play: woomoreplay.com In This Conversation We Discuss: [00:47] Intro [02:01] Gaining passion and purpose for your work [03:12] So...

251 | Learning When to Delegate and When to be Proactive | with Suzie Cyrenne

November 13, 2023 14:00 - 31 minutes - 29 MB

Suzie Cyrenne co-founded two successful businesses, an e-commerce store in 2013 and a software company in 2018, where she currently serves as COO in both companies.  Suzie is also passionate about empowering women in business, evidenced by her podcast, Women Powering Ecommerce.  Suzie's drive and dedication to excellence make her an excellent recommendation for her expertise in entrepreneurship and commitment to empowering others. In This Conversation We Discuss: [00:46] Intro [01:17] H...

Bonus Episode: Finding Balance Between Business and Consumer Needs with John-David Klausner

November 09, 2023 14:00 - 26 minutes - 24.2 MB

John-David Klausner is SVP of Business Development & Strategic Alliances at Loop Returns. JD has led & scaled commercial teams in high-growth companies across different continents. He loves building partner ecosystems, channel sales programs (via agencies, consultants and technology partners) that drive revenue impact across all GTM functions and solving corporate challenges with strategic partnerships that unlock new revenue streams.  JD’s mantra is to lead with energy, creativity, clarit...

250 | Staying Fully Involved With What You Started | with Jeremy Shepherd

November 06, 2023 14:00 - 36 minutes - 33.8 MB

Jeremy Shepherd is a leader, innovator, and a disruptor. From an early age, he struck out on his own to satisfy his fierce independence, need for adventure, and a more satisfying way of life. In a sector dominated by generations-old family businesses, Jeremy endeavored to become a first generation, self-taught pearl importer, dealer, and Internet seller. Over the past 20 years, he has traveled to pearl-producing areas all over the world, creating relationships with pearl producers, exporte...

249 | Every Step is Progress and a Lesson | with Austin Duvall

October 30, 2023 13:00 - 20 minutes - 19.3 MB

Austin Duvall is Co-Founder and Creative Director of Duvin Design Co, a lifestyle brand known for its vibrant and retro inspired leisure apparel.  You can find the brand at DuvinDesign.com and find him at @duvallnightlong on Instagram and Twitter. In This Conversation We Discuss: [00:45] Intro [01:42] How Duvin Design started [02:42] Talking to customers to find out what works [03:09] Building things up from little experience [04:01] Factoring and establishing an online presence [04:...

Bonus Episode: Easier, Better Customer Service Using AI with Ray Nolan

October 26, 2023 13:00 - 23 minutes - 21.5 MB

Ray Nolan is founder and CEO of eDesk, an innovative customer support platform for eCommerce sellers.  Ray has founded, mentored and invested in many digital commerce startups over a period of 20 years; including Hostelworld, Skyscanner and Ding.com.  Ray founded eDesk after seeing friends running a high margin eCommerce business and struggling with operational efficiencies and profitable scaling.  Today eDesk powers thousands of merchants around the world, using AI to help them provide f...

248 | Growing Pains, Plan Bs, and Wriggle Room | with Nicole Jenney

October 23, 2023 13:00 - 24 minutes - 23.3 MB

Nicole Jenney, a passionate animal lover, transformed her life and her business by welcoming two rescue guinea pigs into her home.  Her genuine affection for these furry companions, combined with her entrepreneurial spirit, has propelled her to incredible success.  With over 7 figures in sales and the prestigious title of 'best pet subscription' at the 2022 cube awards, Nicole is eagerly anticipating the exciting opportunities that lie ahead this year! In This Conversation We Discuss:  [...

247 | Seeking Advice From People Who Get You | with Albert Matheny

October 16, 2023 13:00 - 25 minutes - 23.8 MB

Albert Matheny is the CEO of Promix Nutrition. Albert has a Master’s degree in Human Performance and a Bachelor’s Degree in Exercise Physiology & Food Science. He is a Registered Dietitian Track and Field Athlete, and an alum at the University of Florida (2004-2009). In This Conversation We Discuss: [00:59] Intro [01:35] Starting a business from scratch [03:01] Finding people that’s interested in your product [04:15] Reaching out to relevant people for insights [04:44] Building things ...

Bonus Episode: Taking Pain Points Off The Map with Izzy Rosenzweig

October 12, 2023 13:00 - 17 minutes - 16.6 MB

Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide.  After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless.  With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.  In This Conversation...

246 | Keep Pushing Toward A Breakthrough | with Bani Bahari and Jonathan Lawrence

October 09, 2023 13:00 - 32 minutes - 30 MB

Bani Bahari is co-founder and CEO of OffCourt. She has spent the last 10 years in retail and beauty - in her past life she was a strategy consultant at Calvin Klein, Tommy Hilfiger and Glossier.  She comes from a family business in beauty. At OffCourt, she does all product development and operations.  Jonathan is a co-founder of OffCourt - he comes from management consulting background and real estate development and finance.  At OffCourt, he is in charge of finance, strategy and branding...

245 | Winning Comes From Good Partnership | with Kris Dehnert

October 02, 2023 13:00 - 25 minutes - 23.9 MB

Kris Dehnert is a serial entrepreneur and has been making money online since 2008.  Having experience in multiple industries such as sports, hard goods, affiliate marketing, restaurants, apparel, consulting, cannabis, etc., Kris has a wealth of knowledge regarding business infrastructure, creative marketing, networking, and sales strategies.  He is currently the CEO and co-founder of Dugout Mugs, which makes baseball bat barrels into collectible barware.  Dugout is currently an Inc 5000 c...

Bonus Episode: AI in a Marketer's Workflow with Chris Long

September 28, 2023 13:00 - 20 minutes - 18.9 MB

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology.  In This Conversation We Discuss: (50 Characters) [00:45] Intro [01:07] ChatGPT for SEO [02:28] ChatGPT for more technical things [03:07] Utilizing ChatGPT for auditing [04:26] Setting up a Shopify site with the help of ChatGPT [06:00] Figuring out your...

244 | Success Stems from Trial and Error | with Caroline Cotto

September 25, 2023 13:00 - 20 minutes - 19.3 MB

Caroline Cotto is the Co-Founder & Chief Operating Officer of Renewal Mill, a venture-backed startup creating a new circular economy of food by upcycling the byproducts of food manufacturing into ingredients.  A food marketing and nutrition specialist, Caroline has experience at the UN World Food Programme in Cambodia, the White House (for Michelle Obama’s Let’s Move! initiative), Techstars Farm to Fork Accelerator, and HubSpot, where she ran the women’s diversity program globally.  Caroli...

243 | Business Idea and Product Validation in a Festival | with Michael Hodgen

September 18, 2023 13:00 - 31 minutes - 28.9 MB

Michael Hodgen is a visionary entrepreneur and the dynamic CEO of Freedom Rave Wear, a trailblazing company that designs and manufactures cutting-edge, sustainable festival clothing.  Under Michael's leadership, Freedom Rave Wear has become a frontrunner in the festival fashion industry, known for its innovative designs, eco-friendly practices, and commitment to the community.  Driven by a strong belief in sustainability and manufacturing, Michael has integrated environmentally friendly ma...

Bonus Episode: The Importance and Value of Landing Pages with Nik Sharma

September 14, 2023 13:00 - 32 minutes - 29.7 MB

Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth.  Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more.  Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase di...

242 | The Sudden Pivot Towards Success | with Annie Slabotsky and Morgan Lerner

September 11, 2023 13:00 - 20 minutes - 19 MB

Annie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a women-owned, vegan, gluten-free, and top allergen-free banana bread company at the forefront of the #1 comfort food trend.  Since the company's inception, Annie and Morgan have launched GoNanas into 2,000 retail locations globally, including Whole Foods and Target.  They have also earned appearances on QVC, Good Morning America, and in Forbes, and USA Today. In This Conversation We Discuss:  [00:00] Intro [00:59] The ty...

241 | Developing a Wellness Product Like a Tech Product | with Peter Reitano

September 04, 2023 13:00 - 29 minutes - 27.3 MB

Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world. Deeply passionate about all things that enable meaningful connections & better health.  In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience. In This Conversation We Discuss: [00:00] Intro [01:13] What ar...

Guests

Kurt Elster
2 Episodes
Adrienne Dorison
1 Episode
Ben Parr
1 Episode
Brennan Dunn
1 Episode
Nathan Hirsch
1 Episode
Thomas Smale
1 Episode

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