275 | The Power of Niche Markets: Finding Your Advantage | with Gustavo Sanchez

Honest Ecommerce

English - April 29, 2024 13:00 - 24 minutes - 22.4 MB - ★★★★★ - 45 ratings
Business Education shopify advertising advice digital ecommerce marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Bonus Episode: Capturing Referral Value: Turning Customers into Affiliates with Noah Tucker

Next Episode: 276 | Maintaining Momentum: Staying in Motion & Scaling Up | with Kent Yoshimura

Gustavo is an advertising & marketing executive turned entrepreneur.

In the past, he’s held management positions in fortune 500 companies in the US & abroad.

He currently runs jijamas®, a high-end sleepwear brand that he founded several years ago to help women unwind & relax from their busy lifestyles.

He loves all things related to e-commerce and working with international markets.

In This Conversation We Discuss:

[00:42] Intro[01:20] Finding the right business idea[03:23] Identifying a gap in sleepwear market for adults[04:38] Creating pajamas you want to be seen in[05:39] Tweaking existing ideas for success[07:29] The importance of consultative partnerships[09:49] Proving concept and establishing supply chain[11:11] Committing to full-time entrepreneurship[12:24] Customer acquisition beyond friends & family[14:07] Gaining confidence from continuous improvement[15:26] Electric Eye: your true Shopify experts[16:23] Prioritizing profitability over rapid scaling[18:28] Leveraging platforms to reach wider audiences[20:18] Achieving growth through strategic scaling[21:09] Thriving amidst the pandemic surge[21:48] The power of product quality and reviews[23:01 Luxury sleepwear from jijamas

Resources:

Subscribe to Honest Ecommerce on YoutubeLuxury sleepwear and comfy pajamas for men & women jijamas.com/Follow Gustavo Sanchez linkedin.com/in/gustavo-sanchez-8083a86/Schedule an intro call with one of our experts electriceye.io/connect

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