Honest Ecommerce
471 episodes - English - Latest episode: 21 days ago - ★★★★★ - 45 ratingsShopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
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Episodes
176 | Why You Shouldn’t Corrupt Your Email List | with Kerrigan Behrens
June 06, 2022 10:00 - 31 minutes - 29.8 MBKerrigan Behrens is the co-founder and co-CEO of consumer wellness brand Sagely Naturals. Most recently, Kerrigan guided her team through an acquisition by HempFusion, expanded the brands ingestible offerings with gummies, and launched a non-CBD infused product collection in Target under the Sagely Naturals umbrella. She and the brand have been featured in publications such as Forbes, Fortune, Glossy, Coveteur, Vogue, and Green Entrepreneur. Kerrigan has been at the helm of the brand s...
175 | Are Pet Products Evergreen? | with Adam Baker
May 30, 2022 09:17 - 33 minutes - 32.7 MBAdam Baker had a vision a few years ago. He wanted to fill an empty space in the dog toy market and make toys that were tough, innovative, and do it in a way that was safe for dogs and the planet. It took some twists and turns to succeed but now, SodaPup is turning out toys that are FDA compliant, all made in the USA. Baker is not only Head Dog in SodaPup, he’s the toy designer, social media and marketing manager (that means he sits in bed at 11:30 at night and posts to Instagram), janito...
174 | Starting a Business From a Failed Startup | with Matthew Berk
May 23, 2022 10:00 - 39 minutes - 37.8 MBOn this podcast, we talk about the “price spiraling” trap and how to avoid it, how capital can actually be a detriment to problem solving, why you should just focus on getting your product into people’s hands first, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Connect with Matthew linkedin.com/in/matthewberk Share the joy of small-batch, locally-roasted beans with coffee lovers around the country beanbox.com Read...
173 | Ask Your Competitors for Advice | with Will Nitze
May 16, 2022 12:28 - 40 minutes - 38.2 MBOn this podcast, we talk about the importance of gathering data first before product development, why you shouldn’t plan to scale with an MVP, when should you do D2C only and when should you consider Amazon, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Connect with Will linkedin.com/in/will-nitze Plant based protein bars for your brain and body eatiqbar.com Listen to the Y Combinator podcast ycombinator.com/blog/t...
172 | Great Idea + Marketing + Commitment = Success | with Mike Abadi
May 09, 2022 12:06 - 29 minutes - 28.7 MBBorn in Colombia, raised in Mexico, and college-educated in the United States, Mike Abadi comes from 4 generations of textile industry experts. Abadi began his career as a New York investment banker, before realizing his passion was in entrepreneurship. Various ventures led to his first major success as co-founder of tailored suits brand Arden Reed (now Hive & Colony), before launching D2C bedding brand Sunday Citizen alongside his wife of 6 years, with whom he has 3 children. Since it...
171 | Ignore Detractors; Don’t Doubt Your Results | with Elie Robinson
May 02, 2022 10:00 - 32 minutes - 31.1 MBElie Robinson is the CEO and founder of Under 5'10, a brand that makes clothing for shorter men. His background is in financial operations, and spent over 15 years in the telecommunications & Ecommerce. But like millions of other men in America, he was fed up with clothing manufacturers neglecting to make clothes tailored for shorter men. He founded Under 5’10 in 2017 and has enabled short guys around the world find a place where they can buy perfectly fitting jeans, joggers, shirts, an...
170 | Sell Your Products Yourself First | with Laurie O'Hara
April 25, 2022 12:16 - 32 minutes - 30.8 MBLaurie O’Hara is the Founder and CEO of OLITA, a San Rafael, CA based brand of eco-friendly, healthy sun care. In the market since 2015, Laurie has grown OLITA from its original Beach Be Gone product line, expanding to REEF SAFE mineral sunscreens, soothing SPF lip balms and nourishing After Sun body serums. OLITA’s mission is to create clean products that are safe on skin and safe on the planet. Prior to launching OLITA, Laurie had over 20 years experience in marketing and acquisition...
169 | The Concept of “Spending Money to Make Money” is a Trap | with Kyle Ewing
April 18, 2022 12:16 - 34 minutes - 32.9 MBKyle Ewing became a full-time entrepreneur in 2014 when he left the corporate world to build his first company, Guerrilla Tags ID Systems. After a successful exit in 2015, Kyle is now focused on the growth and development of his company, TerraSlate Paper, which manufactures and prints waterproof paper for the US Military, restaurants, and biotech firms around the world. The success of his businesses can be best attributed to a creative marketing approach that nimbly tracks customer needs...
168 | Complexities of Selling BevAlc Online | with Yoni Reisman and Jay Liddell
April 11, 2022 10:22 - 31 minutes - 29.9 MBIn Yoni and Neal’s previous lives, they were music industry veterans behind some of the largest festivals in the country. Along the way, they saw the demand for quality cocktails growing, but the careful preparation required to make one made service in high volume environments pretty difficult. They fantasized about creating a world-class cocktail in an easy-to-serve vessel, thinking maybe they could help solve a problem for venues, events, restaurants, bars, airplanes, and regular folks...
167 | Knowing Your Numbers Gives You Confidence to Invest | with Paul Orlando
April 04, 2022 12:22 - 33 minutes - 31.9 MBPaul Orlando has led startup accelerators on three continents. He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. In This Conversation We Discuss: [00:51] Intro [01:47] Paul’s journey on USC [05:01] Chase’s interest...
166 | You’ll Never Learn Until You Launch | with Joe Spector
March 28, 2022 10:00 - 32 minutes - 30.6 MBJoe Spector has been a startup entrepreneur for over 15 years. Prior to Dutch, he was a co-founder of Hims (NYSE: HIMS), one of the fastest growing direct-to-consumer brands in history, which went public in January 2021. As a co-founder, Spector was instrumental in its success of helping millions of people; in fact, he built Hims national telemedicine and doctor network, set up the initial pharmacy supply chain, and launched wholesale partnerships. He holds a BS from the Haas School of B...
165 | Is Facebook Marketing Still Viable in 2022? | with Nik Hall
March 21, 2022 12:41 - 29 minutes - 28.5 MBNik Hall is a follower of Christ, husband to the best wife, and the co-founder of vitafive, an emerging gummy vitamin brand with high quality ingredients and eco-friendly packaging. The humble beginnings of vitafive were started in founders Garrett Adair and Nik Hall’s 800 square foot house when they were Juniors at TCU. Since the beginning, the goals have been to help consumers find an easier way to be healthy, to be profitable, and to enjoy the life they have been given. While the ro...
164 | Removing the Infertility Stigma Through Data | with Dr. Amy Divaraniya
March 14, 2022 10:00 - 22 minutes - 21.5 MBDr. Amy Divaraniya is the CEO and Founder of Oova, a women’s health company. She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare space. In 2017, Dr. Divaraniya chose to pivot her career as a data scientist and devote herself to improving women’s hea...
163 | Using Awesome Design to Blow Up the Market | with Emily Vaca
March 07, 2022 13:40 - 31 minutes - 29.7 MBEmily Vaca has over 15 years of experience in the design and advertising industry. Prior to launching MINNIDIP, Emily worked on packaging, television commercials, and content for CPG brands including Kraft, Nike and more. Emily founded La Vaca Designhouse in 2012 and launched MINNIDIP in 2017 as the first modern inflatable “adult kiddie” pool on the market. In This Conversation We Discuss: [00:00] Intro [01:03] Emily’s history and experience in design [01:57] When Emily decided to go...
Bonus Episode: Solving the IOS 14 Attribution Problem Using Triple Whale
March 01, 2022 12:07 - 30 minutes - 28.2 MBIn This Conversation We Discuss: [00:00] Intro [01:41] How AJ used to run ads before Triple Whale [02:52] The health of your business depends on blended ROAS [03:23] Clarification about IOS 14 [03:46] Performance degraded because FB lacks customer info [04:08] What made the FB platform better [04:42] FB is challenging to run for brands [05:41] Why AJ founded an attribution company [06:10] Triple Whale tries to provide the lost visibility from FB [06:32] The Triple Whale Pixel is n...
162 | Get Over The Fear of Hitting Send and Annoying People | with Chase Dimond
February 28, 2022 13:52 - 36 minutes - 34.6 MBChase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet. In This Conversation We Discuss: [00:00] Intro [01:02] Chase Dimond’s “claim to fame” [01:57] Where Chase Dimond’s passion started [04:48] Person...
161 | Entrepreneurship is an Educational Process | with Rob Seo and Raja Agnani
February 21, 2022 12:54 - 35 minutes - 34 MBRobert was born and raised in Maryland and went to UMD for undergrad. He joined the US Marines while still studying and in 2003, took a year off for Operation Iraqi Freedom with a light armored reconnaissance unit. After his deployment, he received his Bachelors in Economics with a Minor in Math and moved to NYC to work at UBS in investment banking. After a few years, he moved to South America for a year to learn Spanish and to do an Ironman Triathlon (2.4 mile swim, 112 mile bike and ...
160 | The Difficulties of Marketing Vice Products | with Charles McElroy
February 14, 2022 13:15 - 38 minutes - 37.1 MBCharles McElroy is founder of Goldleaf, a science-forward printing company specializing in guided notebooks and elegant prints for cannabis patients, growers, and enthusiasts. Based in Cincinnati, Ohio, Goldleaf sells to 5 continents and custom designs for like-minded organizations around the world. In This Conversation We Discuss: [00:00] Intro [01:12] Quick background for Gold Leaf [01:53] Where the idea of Gold Leaf came from [05:49] Working to gain experience [07:52] Novel idea...
159 | Personalize and Personify Your Brand | with Alexa Meyer
February 07, 2022 12:00 - 26 minutes - 25.1 MBAlexa Leigh is a contemporary jewelry line based in Miami with roots in both Aspen and New York. Founded by Alexa Leigh Meyer, the brand was launched in 2010 with the intent to create sentimental value behind each piece. The collection spans from ball bracelets to chain necklaces, rings, anklets, and earrings. What makes our line so unique is that anything can be customized, with special charms or special requests in order to make one of a kind pieces for you and your loved ones. In T...
158 | The Hybrid Flywheel of Ecom and Retail | with Joe Johnson
January 31, 2022 13:00 - 28 minutes - 27.3 MBJoe Johnson believes that he was born to be an entrepreneur. From the age of 5 years old he was creating his own businesses and he loved every second of it. Joe has been featured on ABC's Shark Tank, Forbes 30 Under 30, USA Today and others. As a student athlete, he was the Captain of the Michigan State Wrestling team, while achieving the highest honors and graduating with a degree in Finance from the Honors College with a perfect 4.0 GPA. Joe is the husband to an incredible wife and...
157 | A Career Made from Stinky Kids | with Kyle Lafond
January 24, 2022 11:00 - 29 minutes - 27.8 MBKyle LaFond is the Founder of American Provenance. Kyle started his career as a wildlife biologist for the Wisconsin Department of Natural Resources but later transitioned into teaching middle school science. During his years as an educator he became passionate about encouraging his students to use safe, natural personal care products. This led to the launch of American Provenance from a renovated machine shed on his family’s 4th generation dairy farm. Kyle is always willing to share...
156 | The Zero-Sum vs the Abundance Mindset | with Austin Brawner
January 17, 2022 11:00 - 53 minutes - 124 MBAustin Brawner is the CEO of Brand Growth Experts, where he provides coaching and training ecommerce entrepreneurs. He's also the host of the Ecommerce Influence Podcast. On this episode, we talk about the 6 steps of the Effortless Growth Operating System, the hiring process between agencies and brands, how negativity can positively and negatively affect your business, and so much more! To learn more, visit: http://honestecommerce.co Resources: Unlock massive growth in your business w...
156 | The Zero-Sum vs the Abundance Mindset | with Austin Brawner
January 17, 2022 11:00 - 53 minutes - 50.7 MBAustin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast. About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic. He has an intimate knowledge of what it looks like in the trenches of fast-growing DTC brands. He also has an inside perspective on all the ways business owners sabotage ...
155 | Cultivating Unique Beans for a Unique Community | with Steve Sando
January 10, 2022 11:00 - 27 minutes - 63.2 MBSteve Sando is the Founder and CEO of Rancho Gordo - a 20-year-old, mostly direct-to-consumer company specializing in heirloom food. On this podcast, we talk about how Ecommerce is a “democratic” industry, scaling the email list while deleting people, having Black Friday but without the discounts, and so much more! To learn more, visit: http://honestecommerce.co Resources: Continue the New World traditional culture and try out heirloom beans ranchogordo.com Connect with Steve linke...
155 | Cultivating Unique Beans for a Unique Community | with Steve Sando
January 10, 2022 11:00 - 27 minutes - 26.1 MBIn a few short years, Steve Sando has taken the lowly bean from a neglected legume to superstar-status ingredient. Sando’s company, Rancho Gordo, grows, imports, and promotes heirloom and heritage varieties while working directly with consumers and chefs like Thomas Keller, Deborah Madison, Paula Wolfert, and David Kinch. Sando’s seed saving, bean production, and marketing efforts provide professional and home chefs with heirloom beans that would otherwise have been lost to history. Th...
154 | The Entrepreneurial Mindset of the Pop-Punk Lifestyle | with Sam Dean
January 03, 2022 11:00 - 26 minutes - 25.7 MBOn the tail end of some major life changes, in 2006, at the age of 23, Sam Dean took every penny he and his wife had (and some they didn't) and bet it all on selling body jewelry to strangers on the internet. Fresh off the memories of the "dot com bubble" and unknowingly walking towards the '08 Financial Crisis, Sam was continuously warned by family and friends that the internet and body jewelry are fads and won't be around forever. 15 years later it seems wild that anyone ever doubted t...
Bonus Episode: How $1M Brands Can Become $10M Brands
December 30, 2021 11:00 - 52 minutes - 48.2 MBResources: Connect with Chase linkedin.com/in/chaseclymer Connect with Andrew linkedin.com/in/andrewchristensenjones Provide a better post-purchase experience go.route.com/fast-demo Register to the next webinar about the Brand Scaling Framework carthook.com/webinar/building-a-brand-scaling-framework
153 | Instill a Culture of Content Production in Your Brand | with Reza Khadjavi
December 27, 2021 11:00 - 35 minutes - 34 MBReza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue. Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scal...
153 | Instill a Culture of Content Production in Your Brand | with Reza Khadjavi
December 27, 2021 11:00 - 35 minutes - 83.4 MBReza Khadjavi is the co-founder and CEO of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why. On this podcast, we talk about the misconceptions and rejection of unpopular ideas that may be successful, why you should prefer high-level concepts vs low-level testing, how to use UGC to guide your influencers, and so much more! To learn more, visit: http://honestecommerce.co Resources: Creative reporting for Facebook Ads Manager...
152 | The Transition Strategy from Crowdfunding to Ecommerce | with Chaz Chazanow
December 20, 2021 11:00 - 29 minutes - 27.9 MBWhat on earth possessed us to start a watch brand? That's a question we get all the time. We saw boring, repetitive designs churned out year after year. We saw watches that didn't provide for individual expression. There was a blatant lack of uniqueness of style and colorways. Plus, we saw brands that did not connect directly with the people who were wearing their products. There was a significant disconnect. The market was ready for something new and different. A watch brand that wou...
151 | Taking Naps and Marketing Campaigns to the Next Level | with Joaquin Arce
December 13, 2021 12:40 - 24 minutes - 23.9 MBBearaby’s Chief Growth Officer, Joaquin Arce has charted rapid expansion and impact for the award-winning weighted blanket brand in three years time. Joaquin optimizes all components of the business that generate revenue working cross-functionally with sales, marketing, affiliate, SEO, and beyond to expedite key growth initiatives. From the early days of the start-up’s initial brand ideation, to the first sale of Bearaby’s (now fan-favorite) Cotton Napper, Joaquin has worked cross-functi...
151 | Taking Naps and Marketing Campaigns to the Next Level | with Joaquin Arce
December 13, 2021 12:40 - 24 minutes - 46.6 MBJoaquin Arce is the Chief Growth Officer of Bearaby, an award-winning weighted blanket company on a mission to create a calmer, more collected world: one nap at a time. On this podcast, we talk about working with retail partnerships, instilling their company values on their workplace, hedgehog influencers, and so much more! To learn more, visit: http://honestecommerce.co Resources: Sustainable, breathable, and filler-free weighted blankets https://bearaby.com/ Connect with Joaquin ...
150 | The Fatal Error When Selling Your Business | with Thomas Smale
December 06, 2021 11:00 - 34 minutes - 33 MBThomas Smale is the Founder and CEO of FE International. He is a serial business entrepreneur and M&A expert, having built the industry-leading firm in the $1-100M global technology sector. With experience dating back to the early 2000s, Smale offers invaluable technical, diligence and negotiation advice to early-stage and seasoned business owners alike, which has resulted in over 1,000 successful exits. Smale can be regularly found speaking at industry events where he enjoys meeting lik...
150 | The Fatal Error When Selling Your Business | with Thomas Smale
December 06, 2021 11:00 - 34 minutes - 65 MBThomas Smale is the Founder and CEO of FE International, an award-winning global M&A advisor of SaaS, e-commerce and content businesses. On this podcast, we talk about the 3 main types of people who buy websites, the 3 types of websites that FE International is interested in buying, why you should be careful in listening to growth advice, and so much more! To learn more, visit: http://honestecommerce.co Resources: Connect with Thomas @ThomasSmale linkedin.com/in/thomassmale Sell yo...
149 | How to Add Success to Your Financial Formula | with Sarah Delevan
November 29, 2021 11:00 - 34 minutes - 33.1 MBSarah is the CEO of Sarah Delevan Consulting and host of The Good Food CFO Podcast. A former good food business owner and buyer, Sarah has a talent for understanding, diagnosing, and improving the financial performance of food businesses. From the ingredient sourcing, to product and menu pricing, to building scalable systems for long term success, she’s able to see what’s going on in a business’s day-to-day operations just as clearly as she can see the big picture. After years of build...
148 | The Omnichannel Tide Raises All Your Channels | with Hilary Quartner
November 22, 2021 11:30 - 29 minutes - 28.1 MBHilary Quartner is the Co-Founder and Co-CEO of Hilma. Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. Hilary holds an MBA from Harvard Business School and BA fro...
147 | Optimizing Your Marketing Funnel | with Brendan Hughes
November 15, 2021 13:06 - 48 minutes - 45.2 MBBrendan Hughes has been “doing” eCommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. He wrote extensively on the topic and has recently published his first book providing practical advice...
147 | Optimizing Your Marketing Funnel | with Brendan Hughes
November 15, 2021 13:06 - 47 minutes - 89.1 MBBrendan Hughes is CEO of Optily, a software solution that combines proven digital ad strategies with innovative technology to enable marketers accelerate their Ecommerce store growth. On this podcast we talk about fine tuning the parts of the funnel, how Optily can help your business grow, and why short form videos are successful for DTC brands. To learn more, visit: http://honestecommerce.co Resources: Try Optily for 14 days optily.com/request-a-demo/ and also get 15% discount on yo...
146 | Breaking and Revisiting Ecom Norms for Success | with Thomas Lotrecchiano
November 08, 2021 10:53 - 28 minutes - 27.2 MBThomas Lotrecchiano is the co-founder of Omigo, modern bidets that get you perfectly clean. On this podcast we talk about Thomas being a business partner with his dad, the difficulty of paid acquisition, Omigo advertising on cable TV, and so much more! To learn more, visit: http://honestecommerce.co Resources: Instantly turn your toilet into a modern bidet myomigo.com Connect with Thomas linkedin.com/in/thomas-lotrecchiano-44978675 Scale your business with electriceye.io Downl...
145 | Revolutionizing Ecommerce and the Flooring Industry | with Marc Bacher
November 01, 2021 12:39 - 30 minutes - 29.2 MBMarc Bacher is the Founder and CEO of Stuga, a collection of modern floors from the world’s happiest forests, thoughtfully designed by Scandinavians to transform your home. On this podcast, we talk about how to be competitive against established stores in your industry, building trust to get customers, combining brick-and-mortar and Ecom principles, and so much more! To learn more, visit: http://honestecommerce.co Resources: Scandinavian hardwood floors made easy stugastudio.com/ ...
145 | Revolutionizing Ecommerce and the Flooring Industry | with Marc Bacher
November 01, 2021 12:39 - 30 minutes - 71.1 MBMarc Bacher is the Founder and CEO of Stuga, a collection of modern floors from the world’s happiest forests, thoughtfully designed by Scandinavians to transform your home. On this podcast, we talk about how to be competitive against established stores in your industry, building trust to get customers, combining brick-and-mortar and Ecom principles, and so much more! To learn more, visit: http://honestecommerce.co Resources: Scandinavian hardwood floors made easy stugastudio.com/ ...
144 | Customers Crave for Value Through Memberships | with Jay Myers
October 25, 2021 12:43 - 49 minutes - 115 MBJay Myers is the co-founder of Bold Commerce, been in Ecommerce since 1998 and has grown Bold to almost 500 staff and power over 100,000 Ecommerce brands. To learn more, visit: http://honestecommerce.co Resources: Increase the value of your business. Try Bold Subscriptions FREE for 60 days! boldcommerce.com/solutions/recurring-billing-software Connect with Jay linkedin.com/in/jasonnmyers Checkout more Bold apps for your online store boldcommerce.com Scale your business with ele...
144 | Customers Crave for Value Through Memberships | with Jay Myers
October 25, 2021 12:43 - 49 minutes - 47 MBJay Myers is the co-founder of Bold Commerce, been in Ecommerce since 1998 and has grown Bold to almost 500 staff and power over 100,000 Ecommerce brands. To learn more, visit: http://honestecommerce.co Resources: Increase the value of your business. Try Bold Subscriptions FREE for 60 days! boldcommerce.com/solutions/recurring-billing-software Connect with Jay linkedin.com/in/jasonnmyers Checkout more Bold apps for your online store boldcommerce.com Scale your business with ele...
143 | Is Shopify Dropshipping Still Viable in 2021? | with Eugene Ravitsky
October 18, 2021 11:00 - 26 minutes - 25.9 MBEugene is the co-founder and CEO of FactoryPure, an online retailer specializing in generators, pressure washers, and more. On this podcast, we talk about why organic marketing isn’t for everyone, the Google algorithm getting smarter, finding success in reaching out to schools and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy generators, pressure washers, and more at FactoryPure factorypure.com Connect with Eugene linkedin.com/in/eugene-ravitsky-44747...
143 | Is Shopify Dropshipping Still Viable in 2021? | with Eugene Ravitsky
October 18, 2021 11:00 - 26 minutes - 62.8 MBEugene is the co-founder and CEO of FactoryPure, an online retailer specializing in generators, pressure washers, and more. On this podcast, we talk about why organic marketing isn’t for everyone, the Google algorithm getting smarter, finding success in reaching out to schools and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy generators, pressure washers, and more at FactoryPure factorypure.com Connect with Eugene linkedin.com/in/eugene-ravitsky-44747...
142 | Fostering Relationships is Your Secret Superpower | with Sadie Scheffer
October 11, 2021 10:00 - 33 minutes - 76.8 MBSadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA. On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsrsly.com Connect with Sadie linkedin.com/in/sadie-scheffer-9846696a Sign up for Retail...
142 | Fostering Relationships is Your Secret Superpower | with Sadie Scheffer
October 11, 2021 10:00 - 33 minutes - 31.5 MBSadie Scheffer (she/her) is the founder and CEO of Bread SRSLY, a gluten-free and vegan sourdough bread company in Berkeley, CA. On this podcast, we talk about mindsets you should have for delegating, how fostering reciprocity brings you success, why you should create brand values, and so much more! To learn more, visit: http://honestecommerce.co Resources: Buy gluten-free sourdough bread breadsrsly.com Connect with Sadie linkedin.com/in/sadie-scheffer-9846696a Sign up for Retail...
141 | Finding Product-Market Fit Through Crowdfunding | with Colby Kane
October 04, 2021 13:13 - 40 minutes - 38 MBColby Kane is the Founder and CEO of Aviator, and they make products with style and function for the travel lifestyle. On this podcast, we talk about how to transition from a successful crowdfunding to a brand, how influencers changed the Aviator product and marketing focus, why Aviator prefers in-house processes while still being open to remote work, and so much more! To learn more, visit: http://honestecommerce.co Resources: Stylistic and functional jeans for the travel lifestyle a...
140 | Compassion and Community as a Strong Brand Foundation | with Suzanne Lerner
September 27, 2021 11:27 - 32 minutes - 75.2 MBAn entrepreneur, philanthropist, and activist for racial and gender equity, Suzanne Lerner is co-founder and CEO of lifestyle fashion brand Michael Stars which, since its inception in 1986, was one of the fashion industry's first purpose-driven brands—before it was fashionable! On this podcast, we talk about the 3 KPIs that you should focus on, how your brand reflects your personality, why you should not compare conversion rates, and so much more! To learn more, visit: http://honestecom...
140 | Compassion and Community as a Strong Brand Foundation | with Suzanne Lerner
September 27, 2021 11:27 - 32 minutes - 30.3 MBAn entrepreneur, philanthropist, and activist for racial and gender equity, Suzanne Lerner is co-founder and CEO of lifestyle fashion brand Michael Stars which, since its inception in 1986, was one of the fashion industry's first purpose-driven brands—before it was fashionable! On this podcast, we talk about the 3 KPIs that you should focus on, how your brand reflects your personality, why you should not compare conversion rates, and so much more! To learn more, visit: http://honestecom...