171 | Ignore Detractors; Don’t Doubt Your Results | with Elie Robinson

Elie Robinson is the CEO and founder of Under 5'10, a brand that makes clothing for shorter men.

His background is in financial operations, and spent over 15 years in the telecommunications & Ecommerce. 

But like millions of other men in America, he was fed up with clothing manufacturers neglecting to make clothes tailored for shorter men. 

He founded Under 5’10 in 2017 and has enabled short guys around the world find a place where they can buy perfectly fitting jeans, joggers, shirts, and more made just for them. 

In This Conversation We Discuss: 

[00:00] Intro[01:07] What does Under 5’10 offer[02:02] The origin and tackling the shorter guys’ needs[03:02] How Elie came up with the idea[04:08] Under 5’10’s go-to-market strategy[06:26] Crowdfunding as proof of concept[07:02] Transitioning from Kickstarter to Ecom[08:20] Setting up Ecom in Shopify[09:45] Sponsor: Electric Eye electriceye.io[10:05] Sponsor: Mesa apps.shopify.com/mesa[10:49] Sponsor: Gorgias gorgias.grsm.io/honest[12:15] Sponsor: BeProfit beprofit.co[13:46] Sponsor: Klaviyo klaviyo.com/honest[14:43] Believe in the results that you made[15:52] Where Elie got his boost of confidence[16:39] Learning from others and teaching to others[17:53] Under 5’10’s biggest challenge[20:27] Why Elie is insistent on staying D2C[25:09] Elie’s SEO advice: Create content[25:53] You can’t scale without content creation[28:06] Balancing validation and reality[29:38] Just doing it better can be a basis for a business[31:49] Where to find Under 5’10

Resources:

Subscribe to Honest Ecommerce on YoutubeFind Men's Jeans, Chinos, Joggers, Sweatpants, & More in Shorter Sizes & From 24" to 28" under510.comConnect with Elie linkedin.com/in/elie-robinson-4b93baa1A podcast for short men, by short men under510.com/pages/living-under-510-a-show-for-short-menScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestVisit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your planGet started with a free account at klaviyo.com/honest

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