253 | Nurturing Health and Success in Your Daily Routine | with Zack Schreier
Honest Ecommerce
English - November 27, 2023 14:00 - 28 minutes - 26.1 MB - ★★★★★ - 45 ratingsBusiness Education shopify advertising advice digital ecommerce marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank.
As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others.
Zack recognized a widespread deficit in focus, energy, and willpower, leading to the founding of Lifestacks and the development of their first product, a delicious supplement-infused coffee creamer that helps consumers be at their best.
In This Conversation We Discuss:
[00:41] Intro[02:03] Being your own health’s steward[02:49] Creating the world's first egg-white chips[03:41] Kick starting a more high-impact business[04:01] Gained exposure from evolving marketing channels[05:13] A pivotal experience at Shark Tank[05:44] Prepping to effectively pitch the business[06:26] A successful deal with an expert in the space[06:58] A sustained lift after the Shark Tank episode[08:00] Stockpiling inventory to accommodate future demand[08:51] Don’t let one time wonders deviate you[10:21] Balancing business management and personal goals[11:17] Good health means improved daily performance[12:50] Rebranding a high commodity product[13:51] Episode sponsors[19:00] Using a different approach to Lifestacks[20:19] Focusing on a specific & accessible target market[20:42] Validating products through customer feedback[21:22] Repeat purchase as success indicator[22:22] The circular causality of business[23:10] Driving more awareness to a broader audience[23:51] The importance of branding and brand message[25:16] The missionary, the mother, and the mechanic[26:11] Lifestacks thrive in formulation and R&D[27:10] Improving your health with LifestacksResources:
Subscribe to Honest Ecommerce on YoutubeSupplement-infused coffee creamer for improved productivity and performance lifestacks.com/Follow Zack Schreier linkedin.com/in/zack-schreier-808935137/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honest
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