253 | Nurturing Health and Success in Your Daily Routine | with Zack Schreier

Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank. 

As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others. 

Zack recognized a widespread deficit in focus, energy, and willpower, leading to the founding of Lifestacks and the development of their first product, a delicious supplement-infused coffee creamer that helps consumers be at their best.

In This Conversation We Discuss:

[00:41] Intro[02:03] Being your own health’s steward[02:49] Creating the world's first egg-white chips[03:41] Kick starting a more high-impact business[04:01] Gained exposure from evolving marketing channels[05:13] A pivotal experience at Shark Tank[05:44] Prepping to effectively pitch the business[06:26] A successful deal with an expert in the space[06:58] A sustained lift after the Shark Tank episode[08:00] Stockpiling inventory to accommodate future demand[08:51] Don’t let one time wonders deviate you[10:21] Balancing business management and personal goals[11:17] Good health means improved daily performance[12:50] Rebranding a high commodity product[13:51] Episode sponsors[19:00] Using a different approach to Lifestacks[20:19] Focusing on a specific & accessible target market[20:42] Validating products through customer feedback[21:22] Repeat purchase as success indicator[22:22] The circular causality of business[23:10] Driving more awareness to a broader audience[23:51] The importance of branding and brand message[25:16] The missionary, the mother, and the mechanic[26:11] Lifestacks thrive in formulation and R&D[27:10] Improving your health with Lifestacks

Resources:

Subscribe to Honest Ecommerce on YoutubeSupplement-infused coffee creamer for improved productivity and performance lifestacks.com/Follow Zack Schreier linkedin.com/in/zack-schreier-808935137/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honest
Sign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honest

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