281 | Continuously Learning While Tuning Out the Noise | with Fiona Frills

Honest Ecommerce

English - June 10, 2024 13:00 - 22 minutes - 20.9 MB - ★★★★★ - 45 ratings
Business Education shopify advertising advice digital ecommerce marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 280 | Balancing Product Functionality and Aesthetics | with Ryan Johnson

Next Episode: Bonus Episode: Mapping Success: Ecommerce Transitions Done Right with Amandeep Singh

Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers.

At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She personally formulated and designed all the products in the line, which are available in 1000+ Walmart stores and CVS Beauty IRL stores. Online at Frilliance.com, Amazon.com, and in the UK at Superdrug.com.

Fiona started her career as a model and actress, appearing on Disney Channel’s GameOn and several national commercials.

In This Conversation We Discuss:

[00:38] Intro[02:16] Improving skincare options for teens[03:13] Loving beauty products since childhood[04:17] Realizing product issues for sensitive skin[04:53] Investing in your own business & advocacy[05:48] Prioritizing natural ingredients and good testing[06:49] Sourcing reliable packaging materials[07:30] leveraging TikTok community for market insights[08:24] Relying on personal promotion initially[09:14] Developing a targeted influencer outreach strategy[09:59] Electric Eye: your true Shopify expert[10:55] Reflecting on early sales success[11:54] Handling large POs for major retailers[12:55] From personal promotion to influencer marketing[14:39] Building close relationships with influencers[15:30] Understanding the challenges of being a teenager[16:11] Navigating the complexities of retail partnerships[17:34] Adapting to specific requirements of retailers[18:19] Embracing continuous learning in entrepreneurship[19:17] Ignore discouragement and believe in yourself[21:29] Amplify your confidence with Frilliance

Resources:

Subscribe to Honest Ecommerce on YoutubeClear, confident skin begins here frilliance.com/Follow Fiona Frills linkedin.com/in/fionafrills/Schedule an intro call with one of our experts https://electriceye.io/connect

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