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Helping Sells Radio

403 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 26 ratings

Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.

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Episodes

354 Andy Paul Sell without selling out

March 12, 2022 13:00 - 45 minutes

Andy Paul is the author of his new book, "Sell without Selling Out: A Guide to Success On Your Own Terms." Guess what we talked about. Andy hooked me very early on in the book when he said that the purpose of his book is to "turn your back on salesy behaviors," which is how he defines "selling out." More about Andy: * His book: https://www.amazon.com/Sell-without-Selling-Out-Success-ebook/dp/B09G8464LL/ref=sr_1_1?keywords=selling+without+selling+out&qid=1646704184&sprefix=selling+without+...

353 Mikael Blaisdell Onboarding and the company organization chart

March 11, 2022 22:59 - 27 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. In this episode we talk to Mikael Blaisdell, executive director of the Customer Succ...

352 Jeff Kushmerek Adventures in software onboarding and implementations

March 11, 2022 21:45 - 23 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. In this episode we talk to Jeff Kushmerek, CEO & founder of Infinite Renewals about ...

351 Star Hofer Says customer onboarding could start as early as the discovery call

March 11, 2022 04:52 - 30 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Star Hofer is vice president of customer success at PartnerStack, multi-time top cus...

350 Peter Armaly Building a better strategy for effective go live

March 10, 2022 13:02 - 23 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Peter Armaly is VP of Customer Success at ESG, advisor and board member and former c...

349 Rod Cherkas Packaging your services offerings to support fast growth

March 09, 2022 13:01 - 24 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Rod Cherkas is the CEO of HelloCCO, a strategy consultancy and advisory firm to CCOs...

348 Irit Eizips Redesign customer onboarding to deliver first value

March 08, 2022 13:01 - 22 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Irit Eizips is the chief customer officer and CEO of CSM Practice, the leading custo...

347 Donna Weber Who thinks you are customer-centric: you or your customers?

March 08, 2022 02:16 - 26 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Donna Weber runs Springboard Solutions and is author of "Onboarding Matters: How Suc...

346 Mary Poppen Improve customer onboarding with customer intelligence

March 07, 2022 23:12 - 23 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. Mary Poppen is the Chief Strategy & Customer Officer at involve.ai, which helps comp...

345 Kristi Faltorusso What is done: Defining successful onboarding

March 05, 2022 13:34 - 20 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. My guest today is Kristi Faltorusso, VP of customer success at ClientSuccess, multi-...

344 Ed Powers Onboarding moments of truth and moments of proof

March 04, 2022 13:24 - 21 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. In this episode we talk to Ed Powers, customer success consultant, multi-time top 25...

343 Kristen Hayer Onboarding and the company organization chart

March 04, 2022 02:14 - 21 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. This episode is with Kristen Hayer is the founder and CEO of The Success League, mul...

342 Maranda Dziekonski Onboarding is the most critical part of the customer journey

March 03, 2022 18:05 - 24 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. This episode is with Maranda Dziekonski, Chief Customer Officer at Swiftly, multi-ti...

341 Emilia D'Anzica You had me at Hello: Starting the renewal process at Hello

March 03, 2022 00:30 - 23 minutes

We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category. We all know that the best thing we can do the help customers be successful is set them up for success right from the start. This episode is with Emilia D'Anzica, Managing Director at Growth Molecules, the gro...

340 Srikrishnan Ganesan Launches the world's first customer onboarding conference

March 02, 2022 13:10 - 41 minutes

Sri Ganesan is the co-founder and CEO of Rocketlane, the customer onboarding platform. We are doing a special series of episodes leading up to Rocketlane's Propel22, the world's first customer onboarding conference, in which we will talk to many of the Propel22 conference speakers to preview their talks and see what we can do to further the customer onboarding category and help you develop your own official onboarding methodology. Because we all know, that the best thing we can do the help c...

339 Bill Cushard Customer education as strategy to enable customers, grow customers, win customers, and create markets

March 01, 2022 16:58 - 1 hour

In this episode of Helping Sells Radio, I am sharing a recording of a webinar I facilitated about how software company CxOs should think about using customer education as a way to grow. I call it the Customer Education Growth Framework. The framework makes the process of developing customer training predictable. You just follow the steps. And when you do, you will know what goals to pursue, and what metrics to monitor on your way to growth. More about ServiceRocket: * Visit ServiceRocket....

338 Jared Orr Going all in on a customer success career

February 28, 2022 13:49 - 38 minutes

Jared Orr is senior customer success manager at Electric and founder and host of the Founders & Mentors podcast. We know each other from being connected on Twitter and Linkedin. We finally met IRL on Helping Sells Radio to discuss customer success, his podcast, and going all in on his career. Side bar: I say we met IRL. It was on video. But I still say that is IRL. Only an analog native would think meeting on a video is not "in real life." It is real life to me. More about Jared: * On ...

337 Bill Cushard How to build your SaaS customer education annual plan

February 25, 2022 13:01 - 1 hour

In this episode of Helping Sells Radio, we share a recording of a webinar we did about how software company customer education teams should build annual plans and learn to forecast instead of asking for a budget. Forecasting is a critical capability to learn, especially as your company prepares for possible IPO. Forecasting is a way to create your plan and then go after your plan. A budget is a license to spend. You don't want to be a spender. You want to be a forecaster. You gotta get goo...

336 Paula Courtney Trying to surprise and delight customers is an illusion of progress

February 21, 2022 13:02 - 51 minutes

Paula Courtney is the CEO of The Verde Group, a leading customer experience consultancy. She recently ran a study of 9,400 consumers with Thomas Robertson from Wharton, to find out what customers consider "wow experiences." Harvard Business Review published an article to summarize the findings called, "Why Customer Loyalty Programs Can Backfire." The key takeaway for me was the idea that our goal should not be to "surprise and delight" customers. In fact, if our goal is to surprise and del...

335 Diana De Jesus Delivers customer success at a customer success company (Catalyst) for customer success managers

February 18, 2022 13:08 - 54 minutes

Diana De Jesus is the Customer Success Manager Strategist at Catalyst.io, which is a brand new role for her and for Catalyst. We talked about  two of her Linkedin posts that caught my eye. One about her first year at Catalyst and another about what life is like using a customer success software tool, instead of a CRM, to do her customer success job. More about Diana: * On Linkedin: https://www.linkedin.com/in/dianadejesus/ * Catalyst: https://catalyst.io/ * Diana's first Linkedin post w...

334 Mel Bilge Negotiating the renewal - Part 2

February 14, 2022 22:12 - 49 minutes

This is part two in a two part series in which Mel and Bill talk about owning renewals, negotiating the renewals, and lessons learned building a customer success team that does own the renewal.  More about Mel on Linkedin: https://www.linkedin.com/in/melihabilge/ More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.face...

333 Mel Bilge - Negotiating the renewal - Part 1

February 14, 2022 13:11 - 34 minutes

This is part one in a two part series in which Mel and Bill talk about owning renewals, negotiating the renewals, and lessons learned building a customer success team that does own the renewal.  More about Mel on Linkedin: https://www.linkedin.com/in/melihabilge/ More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.face...

332 Mel Bilge - Customer Advisory Boards

February 11, 2022 13:10 - 56 minutes

Mel and Bill talk about customer advisory boards (CABs).  More about Mel on Linkedin: https://www.linkedin.com/in/melihabilge/ More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.facebook.com/ServiceRocket/ * On Instagram: https://www.instagram.com/servicerocket/ This is a public episode. If you would like to discuss...

331 Mel Bilge On Documenting Customer Success Processes

February 09, 2022 03:24 - 56 minutes

Mel Bilge and Bill Cushard discuss defining and documenting the customer success process. More about Mel on Linkedin: https://www.linkedin.com/in/melihabilge/ More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.facebook.com/ServiceRocket/ * On Instagram: https://www.instagram.com/servicerocket/ This is a public epis...

330 Emergency Podcast: Aaron Thompson QBRs are stupid

February 05, 2022 04:30 - 42 minutes

Aaron Thompson, CRO at SuccessHacker, wrote a Linkedin article called "QBRs are stupid. Naturally, we had to talk about it. The problem is QBRs is that we say they are focused on the customer, but we deliver them as all about us. Aaron is begging us to re-examine the nature of our QBRs to make them actually about the customer and for the customer. Here is a link to his article: https://www.linkedin.com/pulse/qbrs-stupid-aaron-thompson/?trackingId=PKMxzPJcSgCfxwMcYfhFcQ%3D%3D More about A...

329 Mel Bilge In a QBR, sometimes you just say, "Tell us what we don't know?" and let the customer spill the beans

February 04, 2022 13:41 - 44 minutes

Mel Bilge and Bill Cushard discuss implementing quarterly business reviews. More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.facebook.com/ServiceRocket/ * On Instagram: https://www.instagram.com/servicerocket/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus ...

328 Mel Bilge Net revenue retention (NRR) is our north star

January 31, 2022 13:36 - 26 minutes

Mel Bilge and Bill Cushard discuss why net revenue retention is a north star metric and a growth metric.  More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.facebook.com/ServiceRocket/ * On Instagram: https://www.instagram.com/servicerocket/ This is a public episode. If you would like to discuss this with other subsc...

327 Debbie Smith is helping customers earn their CEUs and PMI PDUs. Are you?

January 28, 2022 17:25 - 56 minutes

Debbie Smith is the senior manager of Smartsheet University and vice president of the Customer Education Management Association (CEdMA) and joins us on Helping Sells Radio to talk about helping customers beyond the product. This all started on a Linkedin post, which talked about how software companies should consider building the school that teaches the skill in its domain. Software companies can help people (customers and potential customers and just anyone) learn the skills necessary to pe...

326 Mel Bilge on account ownership

January 26, 2022 13:56 - 48 minutes

Mel Bilge and Bill Cushard discuss the importance of account ownership in SaaS customer success.  More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.facebook.com/ServiceRocket/ * On Instagram: https://www.instagram.com/servicerocket/ This is a public episode. If you would like to discuss this with other subscribers o...

325 Mel Bilge Choosing a high touch customer success engagement model

January 24, 2022 13:45 - 36 minutes

Mel Bilge and Bill Cushard discuss high touch customer success and why being scalable and low touch isn't all it's cracked up to be.  More about ServiceRocket: * Visit ServiceRocket.com: https://www.servicerocket.com/ * On Linkedin: https://www.linkedin.com/company/servicerocket/ * On Twitter: https://twitter.com/servicerocket * On Facebook: https://www.facebook.com/ServiceRocket/ * On Instagram: https://www.instagram.com/servicerocket/ This is a public episode. If you would like to d...

324 Steve Harper Be a valuable resource and customers will pull you in

January 21, 2022 13:41 - 53 minutes

Steve Harper is the author of The Ripple Effect: Maximizing the Power of Relationships for Life & Business and creator of Ripple Central, a services consultancy that helps harness the power of human connection to transform your team, your career, and your life. Steve had me on his podcast, The Ripple Effect Podcast with Steve Harper, and now he's on Helping Sells Radio. We talked about his Ripple Effect, listening for opportunities for starting ripples with customers, and how he came up w...

323 The Business Model Innovation of Customer Success

January 19, 2022 03:27 - 17 minutes

This article originally appeared on the Customer Success Leadership Network blog. We are thinking about customer success all wrong. We think it’s a function. A department. A post-sales team. The enlightened among us think customer success is a philosophy or even an organizational design principle. That’s better, but still not quite right. I mean, what am I supposed to do with “customer success is a philosophy?” I have no idea. After spending two and a half years running a SaaS business as ...

322 Asa Hochhauser If a prospect doesn't know what to ask, you ask it for them. Then answer it.

December 17, 2021 13:59 - 53 minutes

Asa Hochhauser is the VP of Sales at McGaw.io, which helps companies harness the power of Marketing Technology and Data. He is also a member of the Revenue Collective and founding member of Sales Hacker. He knows a thing or two about sales, sales enablement, and designing sales tech stacks. Rolling out the right sales tech stack is the key to productivity. However, the stack is almost meaningless if you don't take the time to do two things first; 1) understand "the why" behind the need to ...

321 Kay Formanek Beyond D&I and the quest for customer congruence

December 10, 2021 19:48 - 55 minutes

Kay Formanek is the founder and CEO of Diversity and Performance, a company that develops conscious diversity leaders. She was managing director for 25 years at Accenture (though I did not meet Kay then, we shared time at Accenture) where she contributed to the agenda of diversity and inclusion and talent development. Kay’s expertise is in the neuroscience of unconscious bias and how to mitigate unconscious bias within an organization and within its leadership ranks. She collaborates with le...

320 Maureen Burns The book [Winning on Purpose] is about the soul of NPS

December 07, 2021 17:03 - 48 minutes

Maureen Burns is a senior partner in Bain & Company's Boston office and a leader in Bain's Customer Strategy and Marketing Practice. Maureen is out with a new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, with co-authors Fred Reichheld and Darci Darnell. I asked how Maureen, who has a background in investment banking and serves financial services company clients, could sign up to co-author a book about loving customers. She told me that at first she was skeptical s...

319 Darci Darnell NPS implemented correctly reveals how a company lives up to its purpose of loving customers

December 07, 2021 13:03 - 50 minutes

Darci Darnell is the head of Bain’s global sales & marketing practice and an active leader in Financial Services and Strategy practices with nearly two decades of management consulting experience. She also has particular expertise in customer retention strategy, NPS®, and employee engagement. Darnell is out with a new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, with co-authors Fred Reichheld and Maureen Burns. We talked about the original intent of net promoter s...

318 Fred Reichheld Great businesses love customers

December 07, 2021 13:01 - 48 minutes

Fred Reichheld is the creator of the  Net Promoter® , founder of Bain & Company's Loyalty practice, and the author of five books including the New York Times bestseller The Ultimate Question 2.0. Reichheld is out with a new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, with co-authors Darci Darnell and Maureen Burns. The ultimate purpose of any business is to enrich the lives of customers. This statement appears antithetical to the broadly accepted purpose of a bu...

317 Sangram Vajre Go to market has a new roommate: Customer success

December 03, 2021 15:04 - 53 minutes

Too many of us think that go to market is a sales and marketing exercise (some think it's only marketing), but as Sangram Vajre, author of Move: The four question go to market framework and 3X Helping Sells Radio (Ep. 68 and Ep. 154) guest says, go to market requires marketing and sales and customer success to work as one. Where most companies falter is on one of these: They can: * Make but can't sell * Sell but can't deliver * Deliver but can't renew * Renew but can't expand All fou...

316 Jeff Coyle AI and machine learning are coming to content marketing and your customers will thank you for it

November 30, 2021 13:01 - 55 minutes

Jeff Coyle is the co-founder and chief strategy officer at MarketMuse, which helps marketing teams improve the effectiveness of their content. As Jeff says, "We do the the why for content." This is the right question to answer before entering into any content publishing initiative, and the answer cannot be, "Because my boss told me to write these 10 blog posts." The 'why' matters. In fact, the earlier in the process you are informed by data, the more efficient your content is going to be. A...

315 Simon Severino Once you've experienced scaling, you then understand systems

November 26, 2021 13:01 - 57 minutes

Simon Severino is the founder and CEO of Strategy Sprints, which helps B2B founders double revenue and save time, money, and energy by systematizing "everything." We talked about the value of systems, and as he said in the podcast, once you have experienced scaling, you then understand systems. And until you do, you cannot really understand the importance of defining processes, documenting processes, following processes, and continuously improving processes. You put process development in qu...

314 Barry Kelly and Rob Castaneda Thought Industries and ServiceRocket define the future of customer education

November 23, 2021 13:01 - 48 minutes

This is one of those podcast episodes to which show notes don't do justice. I will say this, Barry Kelly, co-founder and CEO of Thought Industries and Rob Castaneda, founder and CEO of ServiceRocket, come on the pod to talk about the future of customer education, the constantly changing software learning landscape, and why their two companies came together to take this market trend head on. More about the Thought Industries / ServiceRocket Partnership: * The announcement: https://www.thou...

313 Tim Riesterer When selling 'defeat' the status quo, when renewing 'defend' it

November 19, 2021 23:21 - 51 minutes

I heard about this book, The Expansion Sale: Four Must Win Conversations to Keep and Grow Your Customers, from Nick Mehta the CEO of Gainsight. Nick had tweeted about it when it came out in early 2020. It piqued my interested and when I read the description, I knew I had to read it. And there it sat. On my wish list for 18 months before I read it. When I finished, I knew that Helping Sells Radio nation needed to learn more about this book. On this episode, I talked to Tim Riesterer, chie...

312 Sasi Yajamanyam Reimagining customer success

November 16, 2021 13:01 - 55 minutes

Sasi Yajamanyam is the director of customer success strategy and operations at ServiceNow and author of Reimagining customer success: Designing organizations around customer value. Sasi has an extensive career in customer facing roles from senior consulting and strategy roles at IBM and Freddie Mac to product management and customer success roles at the CEB (Corporate Executive Board). And now at ServiceNow. Sasi saw a problem with how customer success is being implemented, as a siloed depa...

311 Wayne Mullins Imagine a marketing team spending one third of their time on existing customers

November 12, 2021 13:01 - 58 minutes

Wayne Mullins is the founder and CEO of Ugly Mug Marketing and author of Full circle marketing: transform your marketing and turn customers into evangelists. He is also a two time guest on the show (Ep. 198). In his new book, Wayne argues something incredible...that if you apply his full circle marketing approach, you only ever need three campaigns. And these are it: * Convert strangers into friends * Convert friends into customers * Convert customers into evangelists After I get over t...

310 Dave Derington joins ServiceRocket to reinvent technology services with customer education

November 09, 2021 17:13 - 39 minutes

What can I say? Dave Derington, co-host of the number one customer education podcast, CELab, has just joined ServiceRocket as director of customer education. We recorded this podcast on his first day. It's part of his onboarding. More about Dave: * His podcast (with co-host, Adam Avramescu), CELab: https://customer.education * On Linkedin: https://www.linkedin.com/in/derington/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epis...

309 Emergency Podcast: Dave Jackson and Bill Cushard Debate the ultimate measure of customers' success

November 08, 2021 17:28 - 1 hour

Dave Jackson picked a fight. He said NRR was not a measure of customers' success. In fact, he capitalized NOT. I say NRR is the ULTIMATE measure of customers' success. He posted this message on Linkedin (see link below) and mentioned me (among other experts including Dave Duke, Ross Fulton, Nick Mehta, and Kristi Faltorusso). I responded the only way I know how...to have a debate on the podcast. So here it is. The question is: "What is the ultimate measure of customers' success?" More abo...

308 Tyler Kemp Reach and attract your ideal customer with intent

November 05, 2021 17:56 - 51 minutes

Tyler Kemp is the chairman of the board and CEO of IntentFlow, which helps companies find new customers who are looking to buy using AI and intent data. He is also CEO of Leadroll.co, which helps companies get more sales meetings for high ticket sales. We talked about what it takes to reach and attract your ideal customers in a world in which privacy is taking center-stage and personal data and cookies and tracking is being limited more and more. This is causing a lot of anxiety for market...

307 Jon Picoult You must impress (not satisfy) your customers

November 02, 2021 12:01 - 51 minutes

Jon Picoult is the author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. He is also the founder of Watermark Consulting and a noted authority on customer and employee experience. Jon helps companies impress their customers and inspire their employees, creating raving fans that drive business growth.   Jon has personally advised the CEOs and executive teams at some of the world’s foremost brands, with his clients collectively representing ...

306 Mary Ann Pruitt Traditional media is dead. Long live traditional media...especially that billboard on the 101

October 30, 2021 00:37 - 52 minutes

Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She’s on the podcast to share how the right media strategy can help you reach your customers in an ever evolving climate of media. You know what they say, "Traditional media is dead. Long live traditional media." More about Mary Ann: * Her agency, Mosaic Media: https://mosaic.agency This is a public epis...

305 Ben Worthen How can you get repeat customers for your ideas

October 22, 2021 15:28 - 52 minutes

When Ben Worthen, CEO of MessageLab, said it, I did a double take. He posed a simple question, "If you had an idea store, what would be in that store?" A simple question. Then he asked a follow-up, "...and how can you get repeat customers of your ideas?" Whoa. This is a different and better way (in my opinion) to look at marketing. If you want to become relevant to a certain audience, how are you going to do that? If you sell project management software, how are you going to become relevan...

Guests

Joseph Fung
1 Episode
Melissa Perri
1 Episode
Nathan Hirsch
1 Episode

Books

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1 Episode

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