322 Asa Hochhauser If a prospect doesn't know what to ask, you ask it for them. Then answer it.

Asa Hochhauser is the VP of Sales at McGaw.io, which helps companies harness the power of Marketing Technology and Data. He is also a member of the Revenue Collective and founding member of Sales Hacker. He knows a thing or two about sales, sales enablement, and designing sales tech stacks.

Rolling out the right sales tech stack is the key to productivity. However, the stack is almost meaningless if you don't take the time to do two things first; 1) understand "the why" behind the need to assemble the sales technology; and 2) enable your sales team.

If there was a sales magic triangle, the three corners would be goals, enablement, and technology.

More about Asa:

* On Linkedin: https://www.linkedin.com/in/asahoc/

* McGaw.io: https://mcgaw.io/

More about ServiceRocket:

Visit ServiceRocket.com: https://www.servicerocket.com/

* On Linkedin: https://www.linkedin.com/company/servicerocket/

* On Twitter: https://twitter.com/servicerocket

* On Facebook: https://www.facebook.com/ServiceRocket/

* On Instagram: https://www.instagram.com/servicerocket/

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