308 Tyler Kemp Reach and attract your ideal customer with intent

Helping Sells Radio

English - November 05, 2021 17:56 - 51 minutes - ★★★★★ - 26 ratings
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Previous Episode: 307 Jon Picoult You must impress (not satisfy) your customers

Next Episode: 309 Emergency Podcast: Dave Jackson and Bill Cushard Debate the ultimate measure of customers' success

Tyler Kemp is the chairman of the board and CEO of IntentFlow, which helps companies find new customers who are looking to buy using AI and intent data. He is also CEO of Leadroll.co, which helps companies get more sales meetings for high ticket sales.

We talked about what it takes to reach and attract your ideal customers in a world in which privacy is taking center-stage and personal data and cookies and tracking is being limited more and more. This is causing a lot of anxiety for marketing teams. Tyler suggests we need to urgently learn about buyer intent and leverage that knowledge to meet people where they are to offer relevant, useful, helpful content and other offers in the moment of need.

More about Tyler:

* His company, IntentFlow: https://www.intentflow.com/thesis

* On Linkedin: https://www.linkedin.com/in/tjkemp/

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