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319 Darci Darnell NPS implemented correctly reveals how a company lives up to its purpose of loving customers
Helping Sells Radio
English - December 07, 2021 13:03 - 50 minutes - ★★★★★ - 26 ratingsBusiness News News Tech News b2b business customersuccess marketing saas sales software softwareadoption Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Darci Darnell is the head of Bain’s global sales & marketing practice and an active leader in Financial Services and Strategy practices with nearly two decades of management consulting experience. She also has particular expertise in customer retention strategy, NPS®, and employee engagement. Darnell is out with a new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers, with co-authors Fred Reichheld and Maureen Burns.
We talked about the original intent of net promoter system. As Darci described in the book, "NPS implemented correctly reveals how consistently a company lives up to its purpose of loving customers." Loving customers? Not all execs will accept this easily, even though the empirical evidence is overwhelming that loyalty leading companies out-perform the market by numerous multiples.
Darci's advice to me, "Be brave."
There's a life lesson.
More about Darci:
* The Harvard Business Review article: Net Promoter 3.0 - https://hbr.org/2021/11/net-promoter-3-0
* About Darci: https://www.bain.com/our-team/darci-darnell/
More about ServiceRocket:
* Visit ServiceRocket.com: https://www.servicerocket.com/
* On Linkedin: https://www.linkedin.com/company/servicerocket/
* On Twitter: https://twitter.com/servicerocket
* On Facebook: https://www.facebook.com/ServiceRocket/
* On Instagram: https://www.instagram.com/servicerocket/
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