Debbie Smith is the senior manager of Smartsheet University and vice president of the Customer Education Management Association (CEdMA) and joins us on Helping Sells Radio to talk about helping customers beyond the product. This all started on a Linkedin post, which talked about how software companies should consider building the school that teaches the skill in its domain. Software companies can help people (customers and potential customers and just anyone) learn the skills necessary to perform the job its software is designed to help. And even credential people in that job.

It's a big idea.

Debbie is doing something incredible. Instead of creating the school from scratch, she partnered with the biggest "school" in project management; the Project Management Institute to teach project management skills and help PMI certified professional maintain their PMI certification.

Not only is Debbie building trust between PMI members and Smartsheet, she is helping PMI members further their skills and careers.

What a conversation.

More about Debbie:

* Linkedin - https://www.linkedin.com/in/debbiecareysmith/

* Smartsheet University - https://smartu.smartsheet.com/

* Customer Education Slack Channel - https://customered.slack.com

* CEdMA - https://www.cedma.org/leadership

* That Linkedin post that got this all started - https://www.linkedin.com/feed/update/urn:li:activity:6871136448339423232/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A6871136448339423232%2C6871807844467953664)&replyUrn=urn%3Ali%3Acomment%3A(activity%3A6871136448339423232%2C6871815549513420800)

More about ServiceRocket:

* Visit ServiceRocket.com: https://www.servicerocket.com/

* On Linkedin: https://www.linkedin.com/company/servicerocket/

* On Twitter: https://twitter.com/servicerocket

* On Facebook: https://www.facebook.com/ServiceRocket/

* On Instagram: https://www.instagram.com/servicerocket/



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