Demand Gen Chat
52 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 39 ratingsDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense
November 01, 2022 04:59 - 43 minutes - 39.7 MBIn the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background. We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition ...
Building a revenue-driven marketing team & why taking big swings is more important in tough times | Colin White @ Clearbit
October 18, 2022 16:00 - 38 minutes - 35.4 MBIn this new episode of Demand Gen Chat, I spoke with Colin White, Head of Demand Generation at Clearbit. Colin’s career started in software development and he pivoted into marketing, where he’s focused on driving revenue growth. If you’re a marketer focused on driving top-of-funnel leads and looking to have an impact further down the funnel you won’t want to miss this episode. We chat about how Colin approaches setting KPIs for individuals on his team (including Marketing Ops), and how to p...
Leading with edutainment, fixing the B2B buying process & balancing demand capture and creation | Tim Davidson @ Directive
September 27, 2022 05:10 - 40 minutes - 37.2 MBIn this new episode of Demand Gen Chat, I spoke with Tim Davidson, Senior Director of Digital Marketing at Directive. Tim started his time at Directive working with clients at software companies looking to source more pipeline and revenue from their paid channels, his focus now is growing Directive’s own marketing. You won’t want to miss this episode if you’re a marketer who’s looking to grow your own following or if you’re trying to start posting more creative content on your company’s Lin...
What execs really want to see from marketing & how to position your product as must-have vs nice to have | Ashley Wilson @ Momentum
August 29, 2022 20:00 - 33 minutes - 31 MBIn the newest episode of Demand Gen Chat, I spoke with Ashley Wilson, co-founder and COO at Momentum. Ashley’s career started in marketing and she has since co-founded Momentum, a sales automation platform for revenue teams. If you’re a marketer looking for guidance on the best way to update your leadership team on how marketing is going, you won’t want to miss this episode. We also chat about how Ashley approached making her first marketing hire, how marketers should spend their first 30 d...
Marketing ops don’ts and why healthy tension between DG and ops is a good thing | Darrell Alfonso @ AWS
August 15, 2022 19:00 - 38 minutes - 34.9 MBIn this new episode of Demand Gen Chat, I spoke with Darrell Alfonso, Global Marketing Operations at Amazon Web Services (AWS) and author of The Martech Handbook. Darrell has been at AWS for over three years, and his team empowers thousands of marketers around the world to do their best work. We spoke about marketing ops don’ts and the most common mistake Darrell sees when B2B marketers run A/B tests. Darrell also shared how ops can set KPIs to work towards things they'll be proud of, versu...
Personalization is better than customization & how to work with sales to win ABM | Corrina Owens @ Gong
July 25, 2022 20:00 - 25 minutes - 23.4 MBIn this week’s episode of Demand Gen Chat, I spoke with Corrina Owens, Senior ABM Manager, Enterprise at Gong. If you’re in B2B, you probably know Gong and see their marketing content everywhere so I was excited to meet Corrina and learn about what goes on behind the scenes and how they measure success. Listen to this episode to hear Corrina’s take on why true personalization is always better than customization, how us marketers could be better at working with sales on ABM, and how the mark...
Why customer marketing is one of the fastest-growing titles in SaaS & predictions for the role | Katie Meeker @ iCIMS
July 11, 2022 20:00 - 24 minutes - 22.7 MBEpisode Description In the newest episode of Demand Gen Chat, I spoke with Katie Meeker, the Director of Customer Marketing at iCIMS. Katie has been at iCIMS for over 13 years, originally joining the marketing team as an events coordinator, and now leading customer marketing. Customer marketing is a relatively new function that is growing quickly so I was very excited to learn from Katie. Listen to this episode to hear why customer marketers should report into marketing, the martech stack i...
What successful ABM teams have in common & the problem with direct mail | Hillary Carpio @ Snowflake
June 20, 2022 20:00 - 24 minutes - 22.7 MBIn this episode of Demand Gen Chat, I chatted with Hillary Carpio, Director of ABM at Snowflake. Hillary leads an ABM team of 18 marketers that support 100s of sales reps across North America and Latin America. We talked about how her team works cross-functionally to drive success with their ABM programs, how they measure ABM at Snowflake, and why ABM is no longer just display ads and direct mail. Show Notes: Follow Tara: https://www.linkedin.com/in/taraarobertson Follow Hillary: https:...
How DG Should Work with Design, ‘COMO’, and Superside’s Top Ad Creative | Amrita Mathur @ Superside
June 06, 2022 20:00 - 33 minutes - 30.6 MBIn the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside. Superside has gone through amazing growth since Amrita joined as the first marketer in May 2019. We cover a wide-range of topics from the history of Superside’s marketing team, to how demand gen marketers can work better with design teams, to what ‘COMO’ is and how marketers can take advantage of it to stay ahead of the crowd in SaaS. Show Notes: Follow Tara: https://www.linkedin.com/in/t...
Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
May 16, 2022 20:00 - 35 minutes - 32.1 MBIn the latest episode of Demand Gen Chat, I spoke with Sidney Waterfall, VP of Demand at Refine Labs. The agency works with growth-stage B2B SaaS companies and puts out a ton of content sharing their learnings. We cover some topics that have been all over LinkedIn feeds lately; dark social and how to use it to drive demand, and how marketers can actually use all the data you collect from self-reported attribution to make business decisions. Show Notes: Follow Tara: https://www.linkedin.co...
MQLs aren’t the enemy and creating high-converting competitor pages | Dev Basu @ Powered by Search
May 03, 2022 01:51 - 38 minutes - 35.5 MBIn this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way B2B companies go-to-market. We cover some spicy topics including why Dev doesn’t believe MQLs are dead, and how to create competitor comparison pages that your prospects will actually want to read. Show Notes: Follow Tara: https://twitter.com/taraarobertson Follow Dev: https://twitter.com/devbasu...
Messaging is a moving target, MQL purgatory, and growth marketing hubs | Kaylee Edmondson @ BrightWheel
April 18, 2022 23:26 - 31 minutes - 28.6 MBEpisode Description Demand Gen Chat is back for a new season! In our first episode of Season 3, we introduce you to our new host and catch up with Kaylee on what she’s been up to since joining the marketing team at BrightWheel. We also chat about a few of her favorite episodes from last season of the podcast, and the tactics she'll be bringing with her as she builds out the demand gen function in her new role. Show Notes Listen to Ben’s episode to heart how he approaches MQLs: https://www...
Growth for an IPO, funnel-vision, and driving demand at scale | Julia Beebe @ Toast
December 22, 2021 23:24 - 37 minutes - 34.2 MBOn today's episode Julia Beebe, Director of Growth at Toast joined me for a long-overdue discussion about the importance of constantly making optimizations for your funnel. It's no surprise that Toast has seen so much growth and success this year. They've IPO'ed, continued to grow headcount, and have given back to the restaurant industry after the industry has been severely impacted by the pandemic. And Julia has been at Toast through it all (6 years in fact). Definitely an episode worth lis...
From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft
December 10, 2021 23:31 - 40 minutes - 36.9 MBDarryl Praill, CRO over at VanillaSoft joined me for today's pod. If you don't already know and follow Darryl (here he is – follow him, but then come back and listen to the episode). We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots. (Isn't AI great all the time though? No way it could possibly provide an unauthentic exp...
Critical path to success, pressure tests, and collaboration for scale | Brad Smith @ Sonar
December 01, 2021 00:30 - 18 seconds - 288 KBRevOps is not your SFDC admin, your business systems, your IT department, or your help desk. So, what is it? Brad Smith the CEO and CoFounder of Sonar, and the beloved WizOps community joined us for today's episode to school us on all the things RevOps is not, so that he can help educate us on what the function actually is, how to scale it, when to implement the team, and the critical path to scale. Dive in! ✌️ Show Notes: Rosalyn Santa Elena, Vice President, Global Revenue Operations @ Ne...
B2B Marketing Playbooks, Trashing Lead Gen, and Cracking The Code of Attribution | Edward Ford @ Supermetrics
November 11, 2021 04:46 - 30 minutes - 27.8 MBOn today's episode I got to join Edward Ford on The Growth Hub Podcast. This episode is lifting the lid on where the marketing playbook is going. I share my thoughts on how B2B SaaS companies should be gearing up for the future, we talk about the old playbook, the dark funnel, getting buy in, and measuring success. Dive in! I'll see ya on the other side. ✌️ Show Notes: Obviously Awesome by April Dunford: https://www.goodreads.com/en/book/show/45166937-obviously-awesomeAdvance B2B: www.ad...
MQL Purgatory, Nailing that PM Fit, & The Misunderstood Discipline of Attribution | Ben Pollack @ ChartHop
October 22, 2021 00:17 - 42 minutes - 38.9 MBOn today's episode I finally got the chance to sit down with Ben! Ben Pollack is the Head of Growth Marketing over at ChartHop. If you don't know Ben yet, here's the TL;DR - he's a brilliant, forward-thinking marketer, with a knack (dare I say...obsession) for cutting out the crap and making an impact on the bottom line. We chat about his intolerance for getting stuck in an MQL purgatory, how they've prioritized nailing the product market fit for ChartHop, and that pesky misunderstood discip...
Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io
October 15, 2021 21:52 - 54 minutes - 49.9 MBFor today's episode I was joined by Jordan Woods, Director of Growth Marketing @ Cypress.io. We chat in depth about making the switch from marketing to marketers vs marketing to devs, the mindshift that happens, marketing activities that matter, and the benefits of leaning into a PLG growth model. Dive in. Happy listening! ✌️ Show Notes: Follow Jordan: https://www.linkedin.com/in/jordanjwoods/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: http...
Our secret sauce, the power of brand, and giving the damn demo | Samuli @ Sales and Marketing Talk Show
October 01, 2021 01:32 - 44 minutes - 40.8 MBOn today's episode I was asked to join Samuli Salonen's Sales and Marketing Talk Show for an episode all about demand gen. He's somehow made it 73 episodes in and hadn't yet covered DG. Wild. We cover what I'd consider to be a core part of our secret sauce, the power of building a brand and community (finding your tribe), and just giving prospects the damn demo. Seems straightforward, but qualification calls aren't helping your brand, or your conversion rates. See you on the other side. ✌️ ...
Evolving your GTM, market shifts, and valuable lessons | Hilary Kay @ Wibbitz
September 24, 2021 02:23 - 27 minutes - 25.1 MBOn today's episode of DGC, I had the opportunity to chat with Hilary Kay, CMO at Wibbitz. Hilary dives into her transition from sales to marketing, and how deeply understanding sales is a cheat code for her role today. We also talk at length about the process Wibbitz went through to transition from a Sales Led org to Product Led, and what impact it has had on the business. See ya on the other side. ✌️ Show Notes: Follow Hilary: https://www.linkedin.com/in/hilarykay/ Follow Kaylee: https:/...
Dark funnel future, gut-based marketing, and feature wars | Nick Bonfiglio @ Syncari
September 17, 2021 22:11 - 22 minutes - 20.9 MBOn today's episode I joined Nick Bonfiglio, CEO of Syncari, for his Data Superheroes series. We get into my predictions for the future of demand gen, the important intersection of data and demand, and how recent shifts in data privacy should impact your GTM strategy. Let's dive in. ✌️ Show notes: The company I mention that's been forward thinking in implementing a no cookie policy is Thoughtbot. Here's an article they wrote about their stance: https://thoughtbot.com/blog/why-remove-user-t...
A Passion for Psychographics, Innovation for 2025, and Culture at Scale | Craig Handy @ Shopify
September 01, 2021 06:06 - 32 minutes - 29.8 MBOn today's episode, I was joined by the pepper connoisseur himself, Craig Handy. Craig is currently the Head of Post Sales / Evolution – Global Revenue Technology & Operations at Shopify. We recognize his title is intriguing so we cover the ins and outs of his responsibilities, and how that plays into the merchant first mentality, innovating for the future, and maintaining a critically important culture at scale. Show Notes: Follow Craig: https://www.linkedin.com/in/craigjhandy/ Follow Ka...
Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson
August 19, 2021 05:40 - 13 minutes - 12.2 MBJoin me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially controversial episode, but I hope it can provide some inspiration to maybe think differently about MQLs in your organization! Show Notes: Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast ...
Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io
August 04, 2021 19:00 - 46 minutes - 42.6 MBIn today's episode, we sat down with Metadata's VP of Marketing, Jason Widup, and Director of Growth, Mark Huber to chat in-depth about their framework for crafting their strategic narrative, the benefits of failing fast, and how a team of 2 gets more done than a marketing team of 80+. Jason and Mark are transparent about their strengths, and even their weaknesses and provide tons of actionable insight you could leverage in your org today. Show Notes: Jason Widup: https://www.linkedin.com/...
Brand vs Demand, Market Perception, and the Double Funnel | Sydney Sloan CMO @ Salesloft
July 07, 2021 17:00 - 33 minutes - 30.5 MBIn today's episode we sat down with Salesloft's CMO, Sydney Sloan to chat about brand vs demand, changing market perception, and supporting a double funnel. Sydney has been with Salesloft for 3 years and has seen a lifetime's worth of change so we cover it all. Shownotes: Salesloft: https://salesloft.com/ Jon Miller: https://www.linkedin.com/in/jonmiller2/ The Clear & Complete Guide to Account-Based Experience (ABX): https://www.linkedin.com/posts/jonmiller2_the-clear-complete-guide-to-a...
Personalization isn't "Hey FIRSTNAME", and F#ck content marketing | Randy Frisch CMO @ Uberflip
June 23, 2021 19:00 - 32 minutes - 30 MBIn today's episode of Demand Gen Chat, I had the opportunity to chat with Randy Frisch the co-founder and CMO at Uberflip. We talk about going deeper on personalization. 10 years ago, "knowing" someone's first name was enough, but we have to continue to evolve. The buying experience is also critical, it will set you apart from your competitors. Show Notes: Uberflip - https://www.uberflip.com/ Snowflake - https://www.snowflake.com/ Amber Bogey - Degreed - https://www.linkedin.com/in/ambe...
Are Inbound SDRs irrelevant? | Hot Take with Kaylee Edmondson
June 09, 2021 17:00 - 7 minutes - 6.45 MBIn this episode, I'm mixing it up a bit. Join me as I share my hot take on Inbound SDRs and how we are optimizing that inbound handoff process for handraisers. It's quick. It's controversial. It's bound to leave you considering how you can optimize your speed to lead. Show Notes: Chris Walker's State of Demand Gen Episode: https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213?i=1000523544158 Dangerously MisLeading eBook - How Some Companies Drive More Pipeline Without I...
Effective influencer marketing, alternative revenue streams, and scaling through simplicity | Jay Desai, Founder at Swpely
May 26, 2021 17:00 - 7 minutes - 7.28 MBIn this episode, we chat with Jay Desai, Founder of Swpely. We cover his approach to activating marketing influencers to help saturate the market, the impact appropriate giveaways can have on moving the needle for your business, and scaling through simplicity. Show Notes: Swpely: https://www.swpely.com/ Swpely's Season Pass: https://www.eventbrite.com/e/swpely-season-pass-season-1-am-and-pm-available-tickets-148227052103 Chili Piper's first NFT: https://www.linkedin.com/feed/update/urn:l...
Effective influencer marketing, alternative revenue streams, and scaling through simplicity with Jay Desai, Founder at Swpely
May 26, 2021 10:00 - 35.3 MBIn this episode, we chat with Jay Desai, Founder of Swpely. We cover his approach to activating marketing influencers to help saturate the market, the impact appropriate giveaways can have on moving the needle for your business, and scaling through simplicity. Show Notes: Swpely: https://www.swpely.com/ Swpely's Season Pass: https://www.eventbrite.com/e/swpely-season-pass-season-1-am-and-pm-available-tickets-148227052103 Chili Piper's first NFT: https://www.linkedin.com/feed/update/urn:li:a...
Lead scoring is broken, customer success marketing, Slack communities | Hana Jacover from MadKudu
May 12, 2021 20:00 - 30 minutes - 28.2 MBIn this episode, we chat with Hana Jacover, Director of Demand Gen at MadKudu. We will cover the importance of getting lead scoring right for your org, the oversight of customer success and marketing team alignment, and the underrated insights that can be gleaned from digital communities. Hana mentions Luvvie Ajayi Jones who is an ex-tech marketer turned published author. https://luvvie.org/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Follow Hana: https://www.linkedin....
Lead scoring is broken, customer success marketing, Slack communities, with Hana Jacover from MadKudu
May 12, 2021 13:00 - 28.2 MBIn this episode, we chat with Hana Jacover, Director of Demand Gen at MadKudu. We will cover the importance of getting lead scoring right for your org, the oversight of customer success and marketing team alignment, and the underrated insights that can be gleaned from digital communities. Hana mentions Luvvie Ajayi Jones who is an ex-tech marketer turned published author. https://luvvie.org/ Follow Kaylee:https://www.linkedin.com/in/kaylee-edmondson/ Follow Hana: https://www.linkedin.c...
The Clubhouse "gold rush," gated content, and humanized marketing | Scott Stratten from UnMarketing
April 28, 2021 23:00 - 43 minutes - 39.8 MBDemand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves and chat about the Clubhouse “goldrush,” gated content, and taking a humanized approach to marketing. Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Follow Scott Stratten and Unmarketing: https://unmarketing.com/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen...
The Clubhouse "gold rush," gated content, and humanized marketing, with Scott Stratten from UnMarketing
April 28, 2021 16:00 - 39.8 MBDemand Gen Chat is back! In this episode, we chat with Scott Stratten, co-mastermind behind the brand UnMarketing, six-time best-selling author, and host of the UnPodcast. We roll up our sleeves and chat about the Clubhouse “goldrush,” gated content, and taking a humanized approach to marketing. Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Follow Scott Stratten and Unmarketing: https://unmarketing.com/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen C...
Using “Dead” Channels to Deliver Massive Opportunities | Jesse Williams
March 07, 2019 02:58 - 24 minutes - 22.3 MBIn this episode, we talk to Jesse Williams. He is the senior product marketing manager for Red Hat, the leading provider of enterprise open source solutions. Jesse shares his insights on using "dead" channels to help deliver massive opportunities to your organization, and other valuable demand-gen tips.
Using “Dead” Channels to Deliver Massive Opportunities with Jesse Williams
March 06, 2019 19:58 - 22.3 MBIn this episode, we talk to Jesse Williams. He is the senior product marketing manager for Red Hat, the leading provider of enterprise open source solutions. Jesse shares his insights on using "dead" channels to help deliver massive opportunities to your organization, and other valuable demand-gen tips.
How Ahrefs Grew to $40m+ ARR by Ditching Conventional Marketing Wisdom | Tim Soulo
February 19, 2019 06:39 - 33 minutes - 30.8 MBTim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. Not only has Tim helped grow Ahrefs to over $40m ARR, but they've also done it with a 10 person marketing team and a total company headcount of fewer than 50 people. Nuts.
How Ahrefs Grew to $40m+ ARR by Ditching Conventional Marketing Wisdom with Tim Soulo
February 18, 2019 23:39 - 30.8 MBTim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. Not only has Tim helped grow Ahrefs to over $40m ARR, but they've also done it with a 10 person marketing team and a total company headcount of fewer than 50 people. Nuts.
How Drift Started a Movement to Achieve Hypergrowth | Dave Gerhardt
February 05, 2019 12:55 - 31 minutes - 29 MBToday's guest has been one of the biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.
How Drift Started a Movement to Achieve Hypergrowth with Dave Gerhardt
February 05, 2019 05:55 - 29 MBToday's guest has been one of the biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.
The Secret to Hiring Talented Marketers & Going Viral on LinkedIn | Gaetano DiNardi
January 22, 2019 09:37 - 30 minutes - 28.3 MBGaetano DiNardi is the Director of Demand Generation at Nextiva. He was previously VP of Marketing at Sales Hacker, where he leads the marketing team up to acquisition. Stay tuned till the end to hear how Gaetano creates LinkedIn posts that have done over 140,000 views.
The Secret to Hiring Talented Marketers & Going Viral on LinkedIn with Gaetano DiNardi
January 22, 2019 02:37 - 28.3 MBGaetano DiNardi is the Director of Demand Generation at Nextiva. He was previously VP of Marketing at Sales Hacker, where he leads the marketing team up to acquisition. Stay tuned till the end to hear how Gaetano creates LinkedIn posts that have done over 140,000 views.
How Lucidchart Grew to 14 Million Users | Tyler Bench
January 08, 2019 05:58 - 27 minutes - 24.9 MBTyler Bench is the director of demand gen at LucidChart, where he's worked for more than four years. During this time, he's helped the marketing team's headcount grow bigger than the entire company was when he started. He has some really unique experiences that I’m excited to share with you today.
How Lucidchart Grew to 14 Million Users with Tyler Bench
January 07, 2019 22:58 - 24.9 MBTyler Bench is the director of demand gen at LucidChart, where he's worked for more than four years. During this time, he's helped the marketing team's headcount grow bigger than the entire company was when he started. He has some really unique experiences that I’m excited to share with you today.
The Unique Content Strategy Databox Used to Create a Community with John Bonini
December 04, 2018 20:47Every company is creating content, but few are creating a community around it. To have people who look forward to your new content, who share almost every new article you publish, and tell their peers that they NEED to get on your email list... that's what we all want to build. But much easier said than done. The companies who are doing it the best find unique ways to blend story and information. And that's what John Bonini (Director of Marketing @ Databox) and his team are doing. On thi...
Why Using Humor in Your Copy Can Help You Convert Like Crazy w/ Lianna Patch
November 05, 2018 22:39If you’ve been working in B2B for a while, you know it’s super common for marketers to write boring copy with absolutely no personalty. And it’s a shame because your personality and positioning are actually a really effective way of standing out. So that’s what today’s episode is all about - we’re talking about how to inject some personality and humor into your copy with Lianna Patch. If you don’t know Lianna, she's the owner of Punchline Copy where she’s helping SaaS and eCommerce compani...
How to Use Personalization in Your Marketing Without Being Creepy with Dan McGaw
October 22, 2018 22:47Dan McGaw is the founder and CEO of Effin Amazing, which is an agency specializing in analytics and marketing stacks. Eventbrite, Wistia, Maserati, Frame.io. Prior to Effin Amazing, Dan led the marketing teams at Kissmetrics and CodeSchool. Dan is one of the smartest people I've spoken with about marketing automation, so tune in to learn some of his most successful strategies.
The Marketing Strategy Len Markidan Uses to Grow Podia 40-50% Each Month
October 08, 2018 21:28Few marketers can say they've helped a company grow from $0 to $500K+ MRR. Most startups don't even make it that far, and the ones that do don't usually have marketers that stick around to lead that growth from start to finish. But Len Markidan has done just that. And now Len is looking to replicate that magic with Podia, a platform for creators to sell online courses, membership sites and digital downloads. He's been rising to the challenge so far by helping them grow 40-50% every month. On ...
The Formula for Creating Exceptional Content That Attracts The Right Customers w/ Benji Hyam
October 02, 2018 16:35It’s harder than ever for marketing teams to be successful with their content marketing efforts. More companies are creating, traditional promotion tactics have become ineffective, and the barrier to entry has never been lower. This doesn’t mean that you can’t still attract the right people with your content – but the bar has been raised and you have to create content that is unique and actually helpful. There’s nobody better to help you rethink your content marketing strategy than our mos...
How to Cash in With Copy and Turn Casual Visitors into Paying Customers w/ Joel Klettke
September 29, 2018 17:28On this episode of Demand Gen Chat, Emil sat down with Joel Klettke (Founder of Business Casual Copywriting and Case Study Buddy) to learn his copywriting secrets. Joel breaks down the frameworks and processes he’s used to help companies like HubSpot double their conversion rates.
How to Create a Bulletproof SEO Strategy w/ John Doherty
September 28, 2018 18:03On the latest episode of Demand Gen Chat, Emil talked with John Doherty to talk SEO. For those who don't know John, he's the Founder of Credo, a service that connects great businesses with reputable and vetted SEO and digital marketing providers. Before starting Credo, John ran marketing/growth for HotPads and Trulia Rentals.