Brand vs Demand, Market Perception, and the Double Funnel | Sydney Sloan CMO @ Salesloft

Demand Gen Chat

English - July 07, 2021 17:00 - 33 minutes - 30.5 MB - ★★★★★ - 39 ratings
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Previous Episode: Personalization isn't "Hey FIRSTNAME", and F#ck content marketing | Randy Frisch CMO @ Uberflip

Next Episode: Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io

In today's episode we sat down with Salesloft's CMO, Sydney Sloan to chat about brand vs demand, changing market perception, and supporting a double funnel. Sydney has been with Salesloft for 3 years and has seen a lifetime's worth of change so we cover it all.

Shownotes:

Salesloft: https://salesloft.com/

Jon Miller: https://www.linkedin.com/in/jonmiller2/

The Clear & Complete Guide to Account-Based Experience (ABX): https://www.linkedin.com/posts/jonmiller2_the-clear-complete-guide-to-account-based-activity-6806317494568026112-TyPY

Follow Sydney: https://www.linkedin.com/in/sydsloan/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!