Strategic Narratives, Failing Fast, And Dedicated Resources | Jason Widup + Mark Huber @ Metadata.io

Demand Gen Chat

English - August 04, 2021 19:00 - 46 minutes - 42.6 MB - ★★★★★ - 39 ratings
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Previous Episode: Brand vs Demand, Market Perception, and the Double Funnel | Sydney Sloan CMO @ Salesloft

Next Episode: Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson

In today's episode, we sat down with Metadata's VP of Marketing, Jason Widup, and Director of Growth, Mark Huber to chat in-depth about their framework for crafting their strategic narrative, the benefits of failing fast, and how a team of 2 gets more done than a marketing team of 80+. Jason and Mark are transparent about their strengths, and even their weaknesses and provide tons of actionable insight you could leverage in your org today.

Show Notes:

Jason Widup: https://www.linkedin.com/in/jasonwidup/

Mark Huber: https://www.linkedin.com/in/markehuber/

2021 Benchmark Report: https://metadata.io/resources/blog/labor-of-love-the-metadata-2021-benchmark-report/

Conversation Ads Results: https://metadata.io/resources/blog/linkedin-conversation-ads-campaign/

April Dunford's Book, Obviously Awesome: https://www.aprildunford.com/obviously-awesome

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!