Messaging is a moving target, MQL purgatory, and growth marketing hubs | Kaylee Edmondson @ BrightWheel

Demand Gen Chat

English - April 18, 2022 23:26 - 31 minutes - 28.6 MB - ★★★★★ - 39 ratings
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Previous Episode: Growth for an IPO, funnel-vision, and driving demand at scale | Julia Beebe @ Toast

Next Episode: MQLs aren’t the enemy and creating high-converting competitor pages | Dev Basu @ Powered by Search

Episode Description

Demand Gen Chat is back for a new season! In our first episode of Season 3, we introduce you to our new host and catch up with Kaylee on what she’s been up to since joining the marketing team at BrightWheel. We also chat about a few of her favorite episodes from last season of the podcast, and the tactics she'll be bringing with her as she builds out the demand gen function in her new role.

Show Notes

Listen to Ben’s episode to heart how he approaches MQLs: https://www.chilipiper.com/resources/demand-gen-chat/s2e14

Listen to Jason & Mark’s episode to learn more about how they got their CAB’s help to test out their messaging: https://www.chilipiper.com/resources/demand-gen-chat/s2e7

Listen to Julia’s episode to hear more about Toast’s Growth team: https://www.chilipiper.com/resources/demand-gen-chat/s2e18

Follow Tara: https://www.linkedin.com/in/taraarobertson/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

About Demand Gen Chat

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!