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How DG Should Work with Design, ‘COMO’, and Superside’s Top Ad Creative | Amrita Mathur @ Superside

Demand Gen Chat

English - June 06, 2022 20:00 - 33 minutes - 30.6 MB - ★★★★★ - 39 ratings
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Previous Episode: Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
Next Episode: What successful ABM teams have in common & the problem with direct mail | Hillary Carpio @ Snowflake

In the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside.

Superside has gone through amazing growth since Amrita joined as the first marketer in May 2019. We cover a wide-range of topics from the history of Superside’s marketing team, to how demand gen marketers can work better with design teams, to what ‘COMO’ is and how marketers can take advantage of it to stay ahead of the crowd in SaaS. 

Show Notes:

Follow Tara: https://www.linkedin.com/in/taraarobertson https://twitter.com/taraarobertson

Follow Amrita: https://www.linkedin.com/in/amritamathur/ https://twitter.com/amritamathur

Check out Katelyn Bourgoin’s newsletter: https://customercamp.co/whywebuy/ 


About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

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