Our secret sauce, the power of brand, and giving the damn demo | Samuli @ Sales and Marketing Talk Show

Demand Gen Chat

English - October 01, 2021 01:32 - 44 minutes - 40.8 MB - ★★★★★ - 39 ratings
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Previous Episode: Evolving your GTM, market shifts, and valuable lessons | Hilary Kay @ Wibbitz

Next Episode: Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io

On today's episode I was asked to join Samuli Salonen's Sales and Marketing Talk Show for an episode all about demand gen. He's somehow made it 73 episodes in and hadn't yet covered DG. Wild. We cover what I'd consider to be a core part of our secret sauce, the power of building a brand and community (finding your tribe), and just giving prospects the damn demo. Seems straightforward, but qualification calls aren't helping your brand, or your conversion rates. See you on the other side. ✌️

Show Notes:

Follow Samuli: https://www.linkedin.com/in/samulisalonen/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!