Dark funnel future, gut-based marketing, and feature wars | Nick Bonfiglio @ Syncari

Demand Gen Chat

English - September 17, 2021 22:11 - 22 minutes - 20.9 MB - ★★★★★ - 39 ratings
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Previous Episode: A Passion for Psychographics, Innovation for 2025, and Culture at Scale | Craig Handy @ Shopify

Next Episode: Evolving your GTM, market shifts, and valuable lessons | Hilary Kay @ Wibbitz

On today's episode I joined Nick Bonfiglio, CEO of Syncari, for his Data Superheroes series. We get into my predictions for the future of demand gen, the important intersection of data and demand, and how recent shifts in data privacy should impact your GTM strategy. Let's dive in. ✌️

Show notes:

The company I mention that's been forward thinking in implementing a no cookie policy is Thoughtbot. Here's an article they wrote about their stance: https://thoughtbot.com/blog/why-remove-user-tracking

Follow Nick: https://www.linkedin.com/in/nickbonfiglio/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!