From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft

Demand Gen Chat

English - December 10, 2021 23:31 - 40 minutes - 36.9 MB - ★★★★★ - 39 ratings
Business marketing demand gen b2b Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Critical path to success, pressure tests, and collaboration for scale | Brad Smith @ Sonar

Next Episode: Growth for an IPO, funnel-vision, and driving demand at scale | Julia Beebe @ Toast

Darryl Praill, CRO over at VanillaSoft joined me for today's pod. If you don't already know and follow Darryl (here he is – follow him, but then come back and listen to the episode). We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots. (Isn't AI great all the time though? No way it could possibly provide an unauthentic experience...) Happy listening! See ya on the other side ✌️

About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!