Why Using Humor in Your Copy Can Help You Convert Like Crazy w/ Lianna Patch

Demand Gen Chat

English - November 05, 2018 22:39 - ★★★★★ - 39 ratings
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Previous Episode: How to Use Personalization in Your Marketing Without Being Creepy with Dan McGaw

Next Episode: The Unique Content Strategy Databox Used to Create a Community with John Bonini

If you’ve been working in B2B for a while, you know it’s super common for marketers to write boring copy with absolutely no personalty. And it’s a shame because your personality and positioning are actually a really effective way of standing out.

So that’s what today’s episode is all about - we’re talking about how to inject some personality and humor into your copy with Lianna Patch.

If you don’t know Lianna, she's the owner of Punchline Copy where she’s helping SaaS and eCommerce companies create copy with a sense of humor.

This episode was a lot of fun to record, so hope you enjoy!