MQL Purgatory, Nailing that PM Fit, & The Misunderstood Discipline of Attribution | Ben Pollack @ ChartHop

Demand Gen Chat

English - October 22, 2021 00:17 - 42 minutes - 38.9 MB - ★★★★★ - 39 ratings
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Previous Episode: Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io

Next Episode: B2B Marketing Playbooks, Trashing Lead Gen, and Cracking The Code of Attribution | Edward Ford @ Supermetrics

On today's episode I finally got the chance to sit down with Ben! Ben Pollack is the Head of Growth Marketing over at ChartHop. If you don't know Ben yet, here's the TL;DR - he's a brilliant, forward-thinking marketer, with a knack (dare I say...obsession) for cutting out the crap and making an impact on the bottom line. We chat about his intolerance for getting stuck in an MQL purgatory, how they've prioritized nailing the product market fit for ChartHop, and that pesky misunderstood discipline of attribution. This episode is action-packed. Dive in! See you on the other side ✌️

Show Notes:

Follow Ben: https://www.linkedin.com/in/ben-pollack-0874a575/

Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/

ChartHop Builds a High-Quality Pipeline with the Right Product-Market Fit: https://www.linkedin.com/business/marketing/blog/linkedin-ads/startup-spotlight-growth-series-charthop

Primer: https://www.sayprimer.com/

Learn more about Chili Piper: https://www.chilipiper.com/

Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!