B2B Better
165 episodes - English - Latest episode: 23 days ago -Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way?
B2B Better exists to help complex businesses understand and execute a modern-day marketing strategy. We're obsessed with long sales cycles, bespoke value props and big buying committees - and how marketing can contribute to cold, hard revenue.
Each week, Jason Bradwell sits down with industry experts to break down topics like demand and lead generation, sales and marketing alignment, positioning and messaging and ABM.
Learn more about B2B better here: https://www.b2b-better.com/
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Episodes
How to Make Webinars More Interesting W/ Little Old Me
August 12, 2021 07:00 - 14 minutes - 9.98 MBIn this episode, I sit down with... myself. That's right. In a once-in-a-blue-moon recording of B2B Better, I fly solo in sharing some hard-won wisdom on how B2B marketers can run webinars that don't suck. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You ca...
Webinars Are Dead - Here's How We Bring Them Back to Life W/ Little Old Me
August 12, 2021 06:00 - 14 minutes - 10 MBIn this episode, I sit down with... myself. That's right. In a once-in-a-blue-moon recording of B2B Better, I fly solo in sharing some hard-won wisdom on how B2B marketers can run webinars that don't suck. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can als...
How to Train Colleagues to Be Effective Social Advocates w/ Katie Cacchiani
August 05, 2021 03:00 - 35 minutes - 24.3 MBIn this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates. We dived into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part. Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees. This episode is a must-listen for marketers who need advice on training colleagues to be effective advocate...
Training Colleagues to Be Effective Social Advocates w/ Katie Cacchiani
August 05, 2021 02:00 - 35 minutes - 24.3 MBIn this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates. We dived into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part. Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees. This episode is a must-listen for marketers who need advice on training colleagues to be effective advocates. ...
How to Find and Leverage B2B Influencers to Amplify Your Message w/ Alicia Russell
July 29, 2021 08:00 - 50 minutes - 34.8 MBIn this episode, I sit down Alicia Russell, VP Marketing at Onalytica. We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics. Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget. This episode is a must-listen for marketers (like me!...
Finding B2B Influencers is Easier Than You Think w/ Alicia Russell
July 29, 2021 07:00 - 50 minutes - 34.8 MBIn this episode, I sit down Alicia Russell, VP Marketing at Onalytica. We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics. Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget. This episode is a must-listen for marketers (like me!) who...
How to Convince the First Members to Join Your B2B Community w/ Tom Bangay
July 22, 2021 03:00 - 49 minutes - 34.3 MBIn this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform. We talk about: His step-by-step strategy in building a niche B2B community for legal teams How he convinced the first members to join - and persuaded them to stay Why banning his sales team from the community was a great decision This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly. ...
It's Time to Ban Sales from Your B2B Community w/ Tom Bangay
July 22, 2021 02:00 - 49 minutes - 34.3 MBIn this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform. We talk about: His step-by-step strategy in building a niche B2B community for legal teams How he convinced the first members to join - and persuaded them to stay Why banning his sales team from the community was a great decision This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly. This...
How to Run (and Measure) an ABM Campaign w/ Gia Cattaneo
July 15, 2021 03:00 - 37 minutes - 25.7 MBIn this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert. We talk about: What a starter ABM campaign looks like and setting yourself up for success Navigating the dynamics between a joined up sales and marketing approach How to measure the success of an ABM campaign This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start. This is real advice for the everyday B2B marketer who wants t...
Net or Spear? How to Fish for Clients with ABM w/ Gia Cattaneo
July 15, 2021 02:00 - 37 minutes - 25.7 MBIn this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert. We talk about: What a starter ABM campaign looks like and setting yourself up for success Navigating the dynamics between a joined up sales and marketing approach How to measure the success of an ABM campaign This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start. This is real advice for the everyday B2B marketer who wants to be ...
How to Scale a B2B Community for Finance Leaders w/ Dominique Farrar
July 08, 2021 03:00 - 37 minutes - 25.9 MBIn this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk. We talk about: Building CFO Connect, a community for modern finance leaders, from scratch Ingredients needed to build and scale a successful online community And why the concept of community can be a HUGE competitive advantage in B2B This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start. This is r...
Scaling a B2B Community for Finance Leaders w/ Dominique Farrar
July 08, 2021 02:00 - 37 minutes - 25.9 MBIn this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk. We talk about: Building CFO Connect, a community for modern finance leaders, from scratch Ingredients needed to build and scale a successful online community And why the concept of community can be a HUGE competitive advantage in B2B This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start. This is real a...
How to Build a Lead Scoring System in Hubspot w/ Ali Schwanke
July 01, 2021 05:00 - 39 minutes - 27.4 MBIn this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency. We talk about: Hubspot and why it - or a platform like it - is a MUST for early stage marketing teams The disadvantages of using a 'Frankenstein's monster' technology stack Building an air-tight lead scoring system that'll help you measure channel ROI This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation O...
Is Hubspot the Best Platform for B2B? w/ Ali Schwanke
July 01, 2021 04:00 - 39 minutes - 27.4 MBIn this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency. We talk about: Hubspot and why it - or a platform like it - is a MUST for early stage marketing teams The disadvantages of using a 'Frankenstein's monster' technology stack Building an air-tight lead scoring system that'll help you measure channel ROI This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR loo...
How to Build a Successful Employee Advocacy Programme w/ Claire Kennedy
June 23, 2021 03:00 - 39 minutes - 26.9 MBIn this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research. In this episode, we talk about: What ingredients are needed to build a successful employee advocacy programme How to encourage sceptical employees to get excited and take part And the secret to building credibility in your strategy with the leadership team We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advoca...
The Importance of Employee Advocacy in B2B w/ Claire Kennedy
June 23, 2021 02:00 - 39 minutes - 26.9 MBIn this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research. In this episode, we talk about: What ingredients are needed to build a successful employee advocacy programme How to encourage sceptical employees to get excited and take part And the secret to building credibility in your strategy with the leadership team We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at...
How to Write a Newsletter Worth Reading w/ Ivonne Aldaz
June 16, 2021 04:00 - 40 minutes - 28.1 MBIn this episode, I sit down with Ivonne Aldaz, Marketing Specialist from Tint and author of the 'Future of Marketing' newsletter. In this episode, we talk about: The strategy behind launching Future of Marketing as a separate brand to Tint - and how this has helped build credibility for the newsletter How Ivonne and her team have cracked the distribution code to get their work in front of as many eyeballs as possible And why a focus on brand - which is more than just visuals btw ...
Writing a Newsletter Worth Reading w/ Ivonne Aldaz
June 16, 2021 03:00 - 40 minutes - 28.1 MBIn this episode, I sit down with Ivonne Aldaz, Marketing Specialist from Tint and author of the 'Future of Marketing' newsletter. In this episode, we talk about: The strategy behind launching Future of Marketing as a separate brand to Tint - and how this has helped build credibility for the newsletter How Ivonne and her team have cracked the distribution code to get their work in front of as many eyeballs as possible And why a focus on brand - which is more than just visuals btw - is ...
How Social Listening Can Benefit B2B Brands w/ Chi Thukral
June 09, 2021 03:00 - 42 minutes - 29.5 MBIn this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design. We talk about: What kind of insights brands can pick up from social listening and how this can influence their marketing strategy Whether social listening is just for 'big' companies (it's not) and how startups can get a programme off the ground And how to measure success when it comes to tracking how your customers are talking about you on social media Chi also shares a few surpri...
How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett
May 24, 2021 21:00 - 45 minutes - 31.3 MBIn this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer. We talk about: Should B2B start-ups pay for PR in the early days? What the first 100 days of building a communications strategy should look like The difference between a 'trade story' and a 'New York Times' story Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win. This is real advice for the ever...
Should You Pay for PR? w/ Michelle Garrett
May 24, 2021 20:00 - 45 minutes - 31.4 MBIn this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer. We talk about: Should B2B start-ups pay for PR in the early days? What the first 100 days of building a communications strategy should look like The difference between a 'trade story' and a 'New York Times' story Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win. This is real advice for the everyday ...
How to Build a Marketing Strategy on a Budget w/ Bethan Vincent
May 17, 2021 21:00 - 42 minutes - 29.5 MBIn this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. We talk about: How small marketing teams can build a strategy that scales as the company grows The importance of picking the right tools and the most common mistakes to avoid as a sole marketer And for how long a Founder should look after marketing - and recognising when to let go Bethan also shares wisdom on finding the right candidate for the first mar...
Building a Marketing Strategy When Budget is Tight w/ Bethan Vincent
May 17, 2021 20:00 - 42 minutes - 29.5 MBIn this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. We talk about: How small marketing teams can build a strategy that scales as the company grows The importance of picking the right tools and the most common mistakes to avoid as a sole marketer And for how long a Founder should look after marketing - and recognising when to let go Bethan also shares wisdom on finding the right candidate for the first marketin...
How to Build an MVP Content Marketing Programme That Scales w/ Melanie Deziel
April 29, 2021 01:00 - 44 minutes - 30.3 MBIn this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.” We talk about: Why a Founder/CEO should invest in content marketing from the get-go What an MVP content marketing strategy looks like How to run an effective workshop to generate new content ideas And how Founders can set-up a content marketing programme that scales Melanie also answers from questions from Twitter, including my favourite - wha...
The Founder's Guide to B2B Content Marketing w/ Melanie Deziel
April 29, 2021 00:00 - 44 minutes - 30.4 MBIn this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.” We talk about: Why a Founder/CEO should invest in content marketing from the get-go What an MVP content marketing strategy looks like How to run an effective workshop to generate new content ideas And how Founders can set-up a content marketing programme that scales Melanie also answers from questions from Twitter, including my favourite - what do ...
How To Build Accessibility into Your Marketing Mentality w/ Alexa Heinrich
April 22, 2021 03:00 - 41 minutes - 28.6 MBIn this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert. We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts. Alexa also shares her advice on what we as a marketing community can do to enact real change for people living ...
Let's Talk Digital Accessibility w/ Alexa Heinrich
April 22, 2021 02:00 - 41 minutes - 28.6 MBIn this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert. We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts. Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with ...
How to Take a B2B Blog Post from Good to Great w/ Masooma Memon
April 14, 2021 06:00 - 40 minutes - 27.7 MBIn this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog. Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor. This is real advice for the everyday B2B marketer who wants to be better....
A 40-minute Masterclass in B2B Blogging w/ Masooma Memon
April 14, 2021 05:00 - 40 minutes - 27.8 MBIn this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog. Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor. This is real advice for the everyday B2B marketer who wants to be better. You...
LinkedIn's Clubhouse Clone... Could Be Kinda Good?
April 07, 2021 23:00 - 5 minutes - 3.9 MBIn this episode, I talk about why I'm cautiously hopeful of LinkedIn announcing its beta testing audio chatrooms. Yep. I also share some reasons why marketers should be using audio in their content mix and some specific examples on how. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: ...
How to Build a Baller Brand Strategy in B2B w/ Sanya-Jeet Thandi
March 31, 2021 06:00 - 50 minutes - 34.9 MBIn this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups. We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term. Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is. Thi...
Building a Baller Brand Strategy in B2B w/ Sanya-Jeet Thandi
March 31, 2021 05:00 - 50 minutes - 34.9 MBIn this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups. We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term. Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is. This is ...
What's the Future of Events?
March 25, 2021 06:00 - 7 minutes - 4.94 MBIn this episode, I talk about the future of events and the B2B trade show circuit based on some research from my friends over at FINITE. I also share an example of a great webinar I attended last year and talk about what made it *chef's kiss*. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over...
How to Think About B2B Events (Physical and Digital)
March 25, 2021 06:00 - 7 minutes - 4.9 MBIn this episode, I talk about the future of events and the B2B trade show circuit based on some research from my friends over at FINITE. I also share an example of a great webinar I attended last year and talk about what made it *chef's kiss*. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head...
How to Use Clubhouse (or any Social Audio App) in B2B w/ Josh Krakauer
March 17, 2021 06:00 - 51 minutes - 35.6 MBIn this episode, I sit down with Josh Krakauer, CEO of Sculpt, a B2B social media marketing agency. We talk about whether companies should look to Clubhouse as a channel to have a direct, authentic conversation with their audience, what makes a successful room (it's mainly the moderator) and how to measure that sweet ROI. This is real advice for the everyday B2B marketer who wants to be better. You can follow Josh on Twitter here: @JHKrak Also - why not check out my weekly newslette...
Can Clubhouse Work in B2B? w/ Josh Krakauer
March 17, 2021 06:00 - 51 minutes - 35.6 MBIn this episode, I sit down with Josh Krakauer, CEO of Sculpt, a B2B social media marketing agency. We talk about whether companies should look to Clubhouse as a channel to have a direct, authentic conversation with their audience, what makes a successful room (it's mainly the moderator) and how to measure that sweet ROI. This is real advice for the everyday B2B marketer who wants to be better. You can follow Josh on Twitter here: @JHKrak Also - why not check out my weekly newsletter, Th...
How to Create B2B Ads That Don't Suck
March 11, 2021 21:00 - 5 minutes - 3.54 MBIn this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, Th...
Why Most B2B Ads Suck
March 11, 2021 21:00 - 5 minutes - 3.58 MBIn this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B...
Why Most B2B Ads Suck
March 11, 2021 21:00 - 5 minutes - 3.58 MBIn this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B...
How to Use LinkedIn for More Than Just Lead-Gen w/ Charlie Whyman
March 02, 2021 06:00 - 35 minutes - 24.5 MBIn this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer. We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to create a marketing strategy while saving time and doing more with less. This is real advic...
2021 B2B Marketing Trends w/ A Bunch of Folk
January 06, 2021 04:00 - 45 minutes - 31.1 MBIn this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand. We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers. This is real advice for the everyday B2B marketer who wants ...
How to Build a Successful B2B Community w/ Christina Pashialis
December 07, 2020 22:00 - 27 minutes - 18.6 MBIn this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers. We talk about how B2B companies can leverage community to engage their audience and better position themselves for commercial success. We cover how to start and nurture a community AND what makes a good one. This is real advice for the everyday B2B marketer who wants to be better. You can follow Christina on Twitter here: @christina_p Or check out ContentUK here: content...
What it Takes to Build a Successful B2B Community w/ Christina Pashialis
December 07, 2020 22:00 - 27 minutes - 18.7 MBIn this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers. We talk about how B2B companies can leverage community to engage their audience and better position themselves for commercial success. We cover how to start and nurture a community AND what makes a good one. This is real advice for the everyday B2B marketer who wants to be better. You can follow Christina on Twitter here: @christina_p Or check out ContentUK here: contentUK.co ...
How to Use Pop Culture to Hit Your MQL Target w/ Brianne Fleming
November 21, 2020 18:00 - 35 minutes - 24.2 MBIn this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru. We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota. This is real advice for the everyday B2B marketer who wants to be better. You can follow Brianne on Twitter here: @brianne2k Or check out her website: briannefleming.com Click here if you want to hear more about the Trainual case...
Tell Me Why... You Need Pop Culture in B2B Marketing w/ Brianne Fleming
November 21, 2020 18:00 - 35 minutes - 24.3 MBIn this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru. We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota. This is real advice for the everyday B2B marketer who wants to be better. You can follow Brianne on Twitter here: @brianne2k Or check out her website: briannefleming.com Click here if you want to hear more about the Trainual case stud...
How to Build a 10,000 Strong B2B Email List from Scratch w/ Sean Blanda
October 31, 2020 18:00 - 35 minutes - 24.3 MBIn this episode, I sit down with Sean Blanda, Director of Content at Crossbeam. We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content. He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were n...
Building a 10,000 Strong B2B Email List from Scratch w/ Sean Blanda
October 31, 2020 18:00 - 35 minutes - 24.3 MBIn this episode, I sit down with Sean Blanda, Director of Content at Crossbeam. We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content. He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were nurtur...
How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio
October 26, 2020 20:00 - 35 minutes - 24.6 MBIn this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual. We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense. Watch the ad here: https://www.youtube.com/watch?...
How to Develop a B2B Content Strategy That Drives Business Growth
October 13, 2020 06:00 - 35 minutes - 24.2 MBIn this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum. We discuss how to convince sceptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places. This is real advice for the everyday B2B marketer who wants to...
Cracking Content Marketing in B2B
October 13, 2020 05:00 - 35 minutes - 24.2 MBIn this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum. We discuss how to convince skeptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places. This is real advice for the everyday B2B marketer who wants to be b...