How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio
B2B Better
English - October 26, 2020 20:00 - 35 minutes - 24.6 MBMarketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.
We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.
Watch the ad here: https://www.youtube.com/watch?v=HCCOQ69aYyE
This is real advice for the everyday B2B marketer who wants to be better.
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