How to Develop a B2B Content Strategy That Drives Business Growth

B2B Better

English - October 13, 2020 06:00 - 35 minutes - 24.2 MB
Marketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Cracking Content Marketing in B2B

Next Episode: How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio

In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum.

We discuss how to convince sceptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places.

This is real advice for the everyday B2B marketer who wants to be better.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call