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Cracking Content Marketing in B2B

B2B Better

English - October 13, 2020 05:00 - 35 minutes - 24.2 MB
Marketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Use Instagram to Promote People and Culture w/ Nicole Tabak
Next Episode: How to Develop a B2B Content Strategy That Drives Business Growth

In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum.

We discuss how to convince skeptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places.

This is real advice for the everyday B2B marketer who wants to be better.

Learn more at www.jasonrbradwell.com or follow me on Twitter at @JasonRBradwell.

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