Building a 10,000 Strong B2B Email List from Scratch w/ Sean Blanda
B2B Better
English - October 31, 2020 18:00 - 35 minutes - 24.3 MBMarketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam.
We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content.
He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were nurtured once they were in the funnel.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Sean on Twitter here: @SeanBlanda
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
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