How to Use LinkedIn for More Than Just Lead-Gen w/ Charlie Whyman
B2B Better
English - March 02, 2021 06:00 - 35 minutes - 24.5 MBMarketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer.
We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to create a marketing strategy while saving time and doing more with less.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Charlie on Twitter here: @charlie_whyman
Or find her on LinkedIn here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call