Building a Baller Brand Strategy in B2B w/ Sanya-Jeet Thandi
B2B Better
English - March 31, 2021 05:00 - 50 minutes - 34.9 MBMarketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups.
We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term.
Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Sanya on Twitter here: @SanyaJeet
And here's her brilliant brand strategy 101 article we talk about in the episode.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call