How to Build a Successful Employee Advocacy Programme w/ Claire Kennedy
B2B Better
English - June 23, 2021 03:00 - 39 minutes - 26.9 MBMarketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.
In this episode, we talk about:
What ingredients are needed to build a successful employee advocacy programmeHow to encourage sceptical employees to get excited and take partAnd the secret to building credibility in your strategy with the leadership team
We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Claire here: @claireakennedy_
Or visit her website here: https://www.claireakennedy.com/
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Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
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