Cashing In On Content Marketing
112 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 22 ratingsWant to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?
Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?
[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
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Episodes
The Hidden ROI of Podcasting
August 25, 2020 13:00 - 25 minutes - 21.3 MBWe get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!
BLM Reflection: How Marketers Can Make Our Industry More Inclusive
August 18, 2020 13:00 - 26 minutes - 36.3 MBThis episode of the show is different in that it doesn't cover marketing tactics; it tackles the systemic racism present in our industry and how each of us can play a part in fighting it. Mike Utaegbulam, founder of the Black Creative Group, explains the challenges Black professionals face in the marketing/design industry and provides tips on how you as a marketer or business owner can start actually effecting change.
Making the Case for Creativity in Content
August 11, 2020 13:00 - 35 minutes - 28.5 MBCreativity is crucial for all content marketing, but sometimes it can be hard to get leadership's buy-in to think outside the box. Kathy Klotz-Guest explains how to keep your content from being boring and convince your team that creativity matters.
What So Many Companies Get Wrong About Content Marketing
August 04, 2020 13:00 - 25 minutes - 35.5 MBRand Fishkin, founder of SparkToro and Moz, came on the show to talk about the structural issues often found in companies that prohibit them from making the best marketing decisions.
Unearthing Your Content’s ROI Through Google Analytics
July 28, 2020 13:00 - 32 minutes - 44.6 MBAre you new to tracking your marketing efforts in Google Analytics, or are you not sure you're taking full advantage of the tool? Kyle Akerman provides useful tips on how to get clean data and actionable insights that can help you adjust your marketing strategy.
Overcoming Misconceptions in the Content/SEO World
July 21, 2020 13:00 - 32 minutes - 44.9 MBIt can be tough to overcome misinformation and misconceptions in the SEO and content industry. SEO consultant Brendan Hufford talks about his honest perception of the industry and tips on how to communicate effectively.
Building a Content Performance Culture
July 14, 2020 13:00 - 32 minutes - 44.6 MBContent marketing can't succeed in every company without the right perspective and support. Content marketing strategist/consultant Christoph Trappe of AuthenticStorytelling.net explains what a content performance culture looks like and how to build it.
Understanding the Value of Brand Communities
July 07, 2020 13:00 - 34 minutes - 48.1 MBMarketing is more than publishing and sharing content. It’s about actually engaging with people. Melissa Fach, the US Blog Editor for SEMrush, talks about how she’s built brand communities throughout her career and provides tips for others trying to connect with their audience (and help their audience members connect with each other!).
Measuring and Maximizing Your Content’s ROI Through Rich Results
June 30, 2020 13:00 - 23 minutes - 31.9 MBGeoff Atkinson, founder and CEO of Huckabuy, talks through how content marketers can get their content ranking higher in the SERPs and thus amplify the visibility (and ROI) of their pages.
Amplifying Your Blog’s ROI Through Social
June 23, 2020 13:00 - 24 minutes - 33.1 MBIf you write a blog post but no one sees it, does it even exist? That’s the question posted by Michelle Garrett of Garrett Public Relations. She provides tips on how to get the most out of each piece of on-site content you create to improve your ROI.
The Most Common Objections to Content Marketing (And How to Respond)
June 16, 2020 17:47 - 34 minutes - 27.1 MBAndy Crestodina, co-founder of Orbit Media, provides talking points and communication tips about how to respond to these objections and get buy-in for your content marketing proposals.
Overcoming Content Budget Pushback by Addressing ROI
May 26, 2020 13:00 - 36 minutes - 50 MBIt's very common to get budget-related pushback on your content marketing strategy. That's why Taylor Jones came on the show to talk about how to speak the language of execs and address their concerns in the context of ROI.
Marketing Automation 101 (And How It Boosts Content ROI)
May 19, 2020 13:00 - 24 minutes - 34.1 MBMartech can feel like a separate world from content. But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact.
Digital PR Tips in the Time of COVID-19
May 14, 2020 13:00 - 25 minutes - 34.9 MBIf you work in digital PR during COVID-19, you know how much confusion surrounds the job right now. Should you pitch, and if so, who should you pitch, how should you pitch them, and what should you send over? Dmitry Dragilev walks through the trends he's seeing in the industry and highlights opportunities for outreach professionals.
Is Your Brand Storytelling Working?
May 12, 2020 13:00 - 31 minutes - 42.9 MBWhen you’re trying to sell a product or service, you have to tell a story. But how do you know if those stories are having an impact? Chris Brogan, creator of StoryLeader™, talks about the biggest issues and opportunities in leadership and brand storytelling.
Overcoming Silos to Get Content Approval
May 05, 2020 13:00 - 25 minutes - 35 MBCountless companies have departments that are siloed; they don't communicate as often or as well as they should. This can present a tough obstacle when you need buy-in for a content strategy. Laurel Miltner of Orbit Media walks through how she's managed to get approval at previous organizations despite the siloed structure.
Successfully Selling Ideas In Large Organizations
April 28, 2020 13:00 - 40 minutes - 55.1 MB"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.
How to Set Up a Content Strategy Tied to Revenue
April 21, 2020 13:00 - 32 minutes - 45.4 MBIt can be hard to explain the value of top-of-the-funnel content, but it becomes more tangible when you hear about a real-life example of how someone accomplished this very feat. Nell Lanman of SquareFoot explains how she set up a series of metrics to show movement through their marketing funnel and improve attribution.
How to Make the Most Of Your Virtual Events
April 14, 2020 14:29 - 28 minutes - 39.8 MBVirtual events are more important now than ever (in the time of COVID-19). Many marketers are contemplating giving them a shot but need more guidance. Marketing consultant Dennis Shiao covers all the basics while providing excellent tips on how to make your event deliver results year-round.
How to Track Tough-To-Measure Tactics
April 07, 2020 13:00 - 32 minutes - 45.1 MBSome of the best tactics are the hardest to measure. But that doesn't mean you should neglect them. Gaetano DiNardi, head of demand generation at Nextiva, explains how he's determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.
The Nuances of Effective Messaging
March 31, 2020 13:00 - 30 minutes - 42 MBHow you say something is nearly as important as what you're trying to say. Tamsen Webster, founder of The Red Thread®, explains the importance of customized messaging in order to successfully be persuasive.
Don’t Mimic In Your Marketing — Maneuver
March 24, 2020 14:12 - 30 minutes - 42.5 MBIf everyone uses the same marketing tactics, will any brand stand out? Mark Schaefer discusses the importance of getting buy-in for strategies that are uniquely tailored to your company and your audience.
Getting Content Buy-In From Your Legal Team
March 17, 2020 13:00 - 38 minutes - 53.1 MBMarketing strategist, speaker, and writer Kerry O’Shea Gorgone JD, MBA provides the legal lens for what you need to consider when creating and promoting content.
Measuring Top-of-the-Funnel Content
March 10, 2020 13:00 - 24 minutes - 33.5 MBIt's easy to get buy-in for content that has a track record of high-value conversions. But what about top-of-the-funnel content -- content that's not tied to your primary offering but helps build your brand awareness and trust? Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.
The Power of Social Listening
March 03, 2020 04:01 - 30 minutes - 41.8 MBTalking about AI can get intimidating, but if you can harness its power for social listening -- a concept even more powerful than social monitoring that allows you to get ahead of trends and come up with the justification for killer content ideas.
The Art of Selling Content to Execs
February 25, 2020 12:00 - 29 minutes - 40.4 MBHaving great content ideas is one thing. Getting approval and making them happen is a totally different story -- especially at big companies. Jacque Urick, leader of the 2019 Search Awards Best In-House SEO Team, explains how she's promoted camaraderie among the content/SEO teams and worked to get buy-in for her strategies from execs.
Lessons From Sales on Getting Better Marketing Buy-In
February 17, 2020 16:37 - 28 minutes - 32.6 MBMarketing in sales have a lot in common, but sometimes they live in silos. That's why I spoke with John Doherty, founder of Credo, about what his sales experience has taught him about marketing messaging.
Convincing Brands To Say Something Worthwhile
February 10, 2020 18:01 - 31 minutes - 35.8 MBWe've all heard about content saturation, but sometimes it takes courage to produce the type of content you need to make in order to stand out. Thought Leadership Consultant Lee Price explains how brands can communicate their "big ideas" to improve your brand's authenticity and authority -- while also getting your voice heard.
Using Psychology To Improve Your Pitch
February 04, 2020 15:56 - 27 minutes - 37.1 MBIf you're looking for hacks on how to be more persuasive, listen to Sigma Computing's Data Evangelist Daniel Codella explain the psychological triggers that can help you communicate your content marketing pitch more effectively.
Using Psychology To Improve Your Marketing Pitch
February 04, 2020 15:56 - 27 minutes - 37.1 MBIf you're looking for hacks on how to be more persuasive, listen to Sigma Computing's Data Evangelist Daniel Codella explain the psychological triggers that can help you communicate your content marketing pitch more effectively.
Not Selling Your Work Internally? You're Doing It Wrong
January 28, 2020 16:56 - 31 minutes - 43.8 MBContent expert Joe Pulizzi explains why it's crucial that you justify your content initiatives internally and provides advice on how to do so effectively.
We're Back! [The Transition Episode]
December 18, 2019 15:13 - 5 minutes - 4.14 MBAmanda announces the return of the podcast -- with a twist.
Episode 30: Thinkin' About LinkedIn?
April 18, 2018 15:01 - 29 minutes - 21.3 MBLinkedIn ads expert and founder of B2Linked provides great actionable tips for creating successful advertisements on the popular social site.
Episode 29: How to Confidently Click Send (And Have People to Send To)
March 14, 2018 18:38 - 30 minutes - 22.6 MBNeed a refresher on email marketing best practices, or are you looking for a boost in your current efforts? Digital marketing guru Wendy Maynard explains the importance of strategic email marketing, how to improve the quality of your list, and how to send emails that actually provide value to your audience.
Episode 28: From the Ground Up
January 31, 2018 18:37 - 27 minutes - 20.3 MBI spoke with digital entrepreneur Dan Wesley, founder of CreditLoan.com and chief evangelist at Quote.com, about what it takes to take a site idea and turn it into a full-time gig.
Episode 27: Now that's a bright idea!
January 09, 2018 22:06 - 14 minutes - 12.7 MBIf your idea isn't solid, you're setting yourself up for failure. It doesn't matter how wonderful your article is or how stunning your graphic -- or even how hard you try to pitch or promote it -- if the idea wasn't a good one, well, your content is probably screwed. This week I run through key ideation process tips.
Episode 26: The Secret to Content Promotion
December 13, 2017 20:35 - 29 minutes - 24.5 MBEveryone wants to know the secret. They want to know how to promote content AND meet their marketing goals. This week, we finally tell you. I interviewed fellow Fractlite Ashley Carlisle, who explains how promoting content is more of an art than a science.
Episode 25: ENGAGE! With other people...
November 16, 2017 20:26 - 34 minutes - 32.8 MBYou can't genuinely engage with anyone by throwing some links at them and then riding off into the sunset. Joel Renner, my guest this week, explains that you have to listen in order to begin the process of engaging with people and building a genuine community.
Episode 24: Make Organic Traffic Grow With SEO
November 01, 2017 16:38 - 30 minutes - 36.6 MBWhen you know you've created something amazing, using search engine optimization (SEO) allows the search engines to see your content is appropriate for your target audiences. In this episode, I chat with SEO expert Tom Casano of Sure Oak SEO to get his insight on what can be done to help increase your content's rank and how to use SEO to increase traffic.
Episode 23: When Marketing Meets the Existential Crisis
October 18, 2017 14:28 - 13 minutes - 12.4 MBI've spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there's another way to think about your approach to creating successful content, and that's by creating ego-bait. Tune in to discover how to create content that appeals to people's sense of identity (prompting them to share!).
Episode 22: Ugh, But I HATE Networking...
September 26, 2017 21:00 - 32 minutes - 27.9 MBAs marketers, we have to remember that we humans are social creatures. That's probably why niche online communities have been taking off so much recently. There's a ton of value in putting a bunch of engaged, like-minded people in one place. And the best part? Being natural and real makes "networking" way less tedious. Nathan Collier created an engaged content marketing Facebook group, and he's on the show this week to talk about how to build a social community.
Episode 21: Houston, We Have a Pre-Launch PR Strategy
September 12, 2017 20:08 - 33 minutes - 20.8 MBYou might think you're ready to blast off into the world of startup success...but are you fully prepared for launch? I'm joined by Justin Adelson, founder of Perfect Pixel Marketing, to discuss how to successfully prepare for a website's debut.
Episode 20: 6 Common Content Marketing Pitfalls (And How to Avoid Them)
August 29, 2017 21:55 - 17 minutes - 15.5 MBListen in to learn about 6 common unfortunate situations in content marketing and what you can do to lessen your chances of encountering these road blocks.
Episode 19: What's in the Cards for Content Marketing?
August 22, 2017 16:58 - 36 minutes - 83.8 MBTwo of Fractl’s creative strategy experts, Kristin Tynski and Ryan Sammy, discuss the future of content marketing.
Episode 18: Wait. Do you have a content code?
August 16, 2017 14:53 - 37 minutes - 26.9 MBTommy Walker joins us this week to answer the question: how do you find the soul of your blog?
Episode 17: Extra! Extra! Here’s What Makes Content Newsworthy
August 08, 2017 20:19 - 15 minutes - 14.1 MBIn this episode, Amanda talks about six characteristics that makes content newsworthy.
Episode 16: Talk Targeted to Me [Ft. Shayla Price]
August 01, 2017 21:23 - 33 minutes - 23.7 MBI totally get it -- sometimes it can be...difficult...to reach your target customers. You might be really wanting to reach out to someone, but if you're not talking about something that interests them in a way they like communicating, they'll immediately tune out. So how do you effectively get your message to your target audience? B2B content and email marketer Shayla Price explains it all.
Episode 15: Experiments Aren't Just for Chemists [Ft. Michele Linn]
July 25, 2017 20:44 - 31 minutes - 21.9 MBBuckle up, ladies and gents. It's time to perform some EXPERIMENTS! Well, not the beaker-and-test-tube type of experiments -- marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to get the best results.
Episode 14: What Needs to Get Done to Rank #1 [Ft. Dmitry Dragilev]
July 18, 2017 21:12 - 44 minutes - 29.8 MBRanking #1 or #2 for your target keyword is every digital marketer's dream. But getting your website to the top of Google takes a lot of work. After investing a lot of time, resources, and brain power to the endeavor, though, it's actually possible to achieve. How do I know? Dmitry Dragilev has done it. And we talked to him about it to get his awesome insights.
Episode 13: Are Infographics Actually Dead? [Ft. Nadya Khoja]
July 11, 2017 21:30 - 33 minutes - 23.6 MBHave you ever seen a truly terrible infographic? Of course you have. Because when anything proves to be a super effective way to market or communicate, everyone jumps on the bandwagon, but not everyone does a very good job in executing. Which leads people to ask, are infographics no longer effective? Are they perhaps...dead? I talk to the Head of Marketing at Venngage, Nadya Khoja, to explore why infographics work.