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Episode 23: When Marketing Meets the Existential Crisis
Cashing In On Content Marketing
English - October 18, 2017 14:28 - 13 minutes - 12.4 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 22: Ugh, But I HATE Networking...
Next Episode: Episode 24: Make Organic Traffic Grow With SEO
I've spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there's another way to think about your approach to creating successful content, and that's by creating ego-bait.
Tune in to discover how to create content that appeals to people's sense of identity (prompting them to share!).