Overcoming Silos to Get Content Approval
Cashing In On Content Marketing
English - May 05, 2020 13:00 - 25 minutes - 35 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Countless companies have departments that are siloed; they don't communicate as often or as well as they should. This can present a tough obstacle when you need buy-in for a content strategy.
Laurel Miltner of Orbit Media walks through how she's managed to get approval at previous organizations despite the siloed structure.