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Successfully Selling Ideas In Large Organizations
Cashing In On Content Marketing
English - April 28, 2020 13:00 - 40 minutes - 55.1 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Set Up a Content Strategy Tied to Revenue
Next Episode: Overcoming Silos to Get Content Approval
"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved.
Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.