The Art of Selling Content to Execs
Cashing In On Content Marketing
English - February 25, 2020 12:00 - 29 minutes - 40.4 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Having great content ideas is one thing. Getting approval and making them happen is a totally different story -- especially at big companies.
Jacque Urick, leader of the 2019 Search Awards Best In-House SEO Team, explains how she's promoted camaraderie among the content/SEO teams and worked to get buy-in for her strategies from execs.